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2. Cover Letter for Social Media Post Management Services
2
Dear (client name),
Thank you for reaching out to us for the social media post needs of your
company. We understand that timely posting of quality content on company’s
social media platforms is crucial to increases the online traffic for generating
adequate sales queries.
We can assure you that with our proven expertise, your company will be able to
accomplish the following goals –
• Use relevant content to engage target audience efficiently
• Create social media engagement calendar for planned campaigns
• Utilize social media platforms for building online reputation of company
• Increase sales queries through multiple social media platforms
• Add text here
Sincerely,
(company_name)
3. Table of Contents
3
Our Process
• Plan of Action
• Scope of Services
• Time frame
• Additional Service Offerings
• Deliverables
Your Investment Company Overview
• Why Us
• About Us
• Awards
• Our Team
Our Past Experience
• Client Testimonials
• Case Study
Statement of Work
and Contract
Next Steps
Project Context
and Objectives
01
02
03
04
05
06
07
5. Project Context and Objectives for Social
Media Post Management Services
5
Project Context
We have identified that your company’s social media posts are not generating required
sales queries due to the usage of low-quality content.
The company also needs to develop a detailed plan for engaging the target audience
more consistently on multiple social media platforms.
Project Objectives
• We will create a database of fresh and engaging content (images, videos, infographics,
etc.) to grab the target audience's attention efficiently
• We will prepare an engagement calendar for effective social media post-management
• As per current trends, we will also update the company’s profiles on multiple social
media platforms to improve online brand image
• Add text here
6. Our Process
• Plan of Action
• Scope of Services
• Time frame
• Additional Service Offerings
• Deliverables
6
7. Plan of Action for Social Media Post Management Services
7
Project Initiation
• Understanding
(client_name)’s brand image,
product offerings etc.
• Add text here
Analyses
• Conducting audit of
(client_name)’s past social
media activities
• Finalizing ideal content mix
to post on social media
platforms
• Add text here
Development
• Restructuring old content for
reusability
• Curating fresh content as per
the ideal mix
• Preparing an engagement
calendar detailing timeline
and type of content to post
• Add text here
Go Live
• Posting content as per
engagement calendar on
(client_name)’s updated
social media profiles to
engage the target audience
efficiently
• Add text here
62 - 3 4 – 51 Week Week Week Week
8. Scope for Social Media Post Management Services
8
• Prioritize client’s social media
networks based on popularity
and followers for content
posting
• Update (client_name)’s social
media profiles as per current
trends
• Add text here
• Comprehensive analysis of
the client’s current social
media presence
• Gather and review content
from company’s internal
sources for restructuring
and reusability
• Add text here
• Finalize the tone of fresh
content as per the target
audience
• Design and create fresh content
i.e. blogs, photographs, videos
for the client’s upcoming social
media posts
• Add text here
Network Selection
Content Creation Social Media Calendar
• Prepare engagement calendar
detailing type, timing and frequency
of posts
• Curate unique keywords and
hashtags for social media posts
• Add text here
Research
9. Timeframe for Social Media Post Management Services
9
Research 1
Content Creation 2 - 3
Network Selection 4 – 5
Social Media Calendar 6
Duration
(In weeks)
Stages
10. Additional Service Offerings for Social Media Post
Management Proposal
10
• Interactive dashboards to
track the performance of
social media posts
• Add text here
Analytics and
Reporting
• Dedicated social media
campaigns specifically
for festivals, special days
• Add text here
Theme Based
Campaigns
• Hiring influencers for
impactful social media
posts
• Add text here
Social Media
Influencer Tie Ups
• Non plagiarized
persuasive sales
content
• Add text here
Copywriting
11. Deliverables for Social Media Post Management Services
11
Daily
• Share 1 relevant business
article on LinkedIn
• Post 1 infographic about
product features on
Facebook
• Your Text Here
• Your Text Here
• Your Text Here
Weekly
• Post 4 engaging images of
different products on
Instagram
• Tweet 2 promotional discount
codes on twitter
• Your Text Here
• Your Text Here
• Your Text Here
Monthly
• Share 4 videos of client
testimonials on YouTube
• Post 8 blog of multiple
product usage
• Your Text Here
• Your Text Here
• Your Text Here
13. Your Investment for Social Media Post Management
Services (1/3)
13
Research 500
Content Creation 2,500
Network Selection 750
Social Media Calendar 1,500
Total (before tax) 5,250
Taxation rate, 5% 263
Total 5,513
Price
(In USD)
Stages
14. Your Investment for Social Media Post Management
Services (2/3)
14
Research
• Comprehensive analysis of the client’s current social media
presence
• Gather and review content from company’s internal sources for
restructuring and reusability
• Add text here
1 500
Content creation
• Finalize the tone of fresh content as per the target audience
• Design and create fresh content i.e. blogs, photographs, videos for
the client’s upcoming social media posts
• Add text here
2 - 3 2,500
Network selection
• Prioritize client’s social media networks based on popularity and
followers for content posting
• Update (client_name)’s social media profiles as per current trends
• Add text here
4 – 5 750
Social media calendar
• Prepare engagement calendar detailing type, timing and frequency
of posts
• Curate unique keywords and hashtags for social media posts
• Add text here
6 1,500
Stages
Duration
(In weeks)
Estimated Cost
(In USD)
Activities
Following activities will be performed in different phases –
15. Your Investment for Social Media Post Management
Services (3/3)
15
Analytics and Reporting 800
Theme Based Campaigns 1,000
Social Media Influencer Tie Ups 2,500
Copywriting 200
Total 4,500
Price
(In USD)
Additional services
17. Why Us for Social Media Post Management Services
17
Social media platforms have become vital for companies to target their potential audience. Hence, consistently posting quality
content on social media platforms to engage prospective buyers is necessary to generate sales leads.
Our seasoned team of experts can help you utilize social media effectively by posting the right content at the right time to generate
sales leads.
Strengths that will add to your company:-
• We ensure appropriate usage of keywords and hashtags to
remain trending on social media
• We curate a customized engagement calendar for timely
publishing content on multiple social media platforms
• We design attention-grabbing content i.e. images, videos,
and infographics, etc. for posting on social media
• Add text here Add text here Add text here
18. About Us for Social Media Post Management Services
18
Who We Are
Founded in 2010, we are a social media agency that specialized in combing relevant content ideas with smart
targeting to help clients grow their businesses.
Vision
To enable clients in building meaningful
connections with their customers
through social media platforms.
Mission
To assist clients in developing
and maintaining a persuasive
digital presence.
Core Values
• Result Oriented • Innovation • Add text here
19. Awards for Social Media Post Management Services
19
Awarded “Best in
Search” Award
02
AdWords
Certified
03
ISO
Certified
01
20. Our Team for Social Media Post Management Services (1/2)
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Rebekah Marshall
Social Media Strategist
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Audience’s attention.
Matt Smith
Manager - Content
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Audience’s attention.
Nina Ewell
Social Media Analyst
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Audience’s attention.
21. Jessica Maclsac
Campaign Director
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Audience’s attention.
Sara Bennett
Senior Social Media Advertiser
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Audience’s attention.
Our Team for Social Media Post Management Services (2/2)
21
23. Client Testimonials for Social Media Post Management
Services (1/2)
23
Joanna Reed
Designation
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to your needs and capture your
Audience’s attention.
Company Name
Gloria Hooper
Designation
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to your needs and capture your
Audience’s attention.
Company Name
24. Client Testimonials for Social Media Post Management
Services (2/2)
24
Rebekah Marshall
Company Name
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needs and capture your
Audience’s attention.
Dexter Turner
Company Name
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needs and capture your
Audience’s attention.
Isabella Owen
Company Name
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25. Case Study for Social Media Post Management Services
25
ABC company is in the niche business of aromatherapy.
Despite their active social media presence, their customer
base was not growing.
Problem
We curated content i.e. images, short videos, etc. relevant
to services offered by ABC company. With planned posts as
per the engagement calendar on their social media
handles, we successfully engaged their target audience.
Solution
• Within a month of posting of updated social media content
follower count increased to 7%
• Online queries for service also saw significant improvement
• Add text here
Result
“(company_name) truly delivered what they
promised. With customised social media
content posting, our company’s social media
presence has improved and we are getting
service requests from our online channels.”
– John Edward
(Sales Manager - ABC Company)
27. Statement of Work and
Contract for Social Media
Post Management Services
Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring
{company_name} located at (address) to provide social
media post services for the estimated total cost of $XXXX.
27
C O N T R A C T Services Rendered
• 3-week opportunity to review our work and provide feedback
• Not liable to the company and third party for damages
Cooperation
• We agree to put our best efforts in return we expect your cooperation in
providing the required information related to company products and services
Terms of Payment
• Fifty percent of initial fees at the point of contract signing and it will act as a deposit
• Remaining 50% must be submitted after project completion
Plans Cancellation
• Right modify, reject, cancel or stop at any point processes but are imbibed to
reimburse us all costs and expenses
Confidentiality
• All efforts to preserve the confidentiality of
information
Terms and Termination
• This agreement should commence from (date) and shall continue till
termination by either party by not less than 60 days notice given in writing
29. Next Steps for Social Media Post Management Services
29
It is requested to read the contract to get an understanding of the details involved in working with us. Everything should
be fair, transparent and easily understandable at the beginning to lay a solid foundation for better work relationships.
We firmly believe in clarifying things and sorting out the
issues to find the most suitable way to work together.
• Discuss the desired changes
• Accept the proposal
• Sign and finalize the proposal
• Submit an initial payment of 50% of the total fee of project
• Once we get the notification of your proposal acceptance, we will
send you the separate copy of the signed contract for your record
• Add text here
SIGNATURE
Proposal Lead
{user_assigned}. {user_titlel}
SIGNATURE
Default Contact
{Client_contact_first}.
{client_contact_last} {client_name}
30. Contact Us for Social Media Post
Management Services
30
Email Address
emailaddress123@gmail.com
Contact Number
(0123456789)
Address
(# Street number, city, state)
32. About Us for Social Media Post
Management Proposal
32
Our Company
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your audience's attention.
Values client
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audience's attention.
Premium services
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audience's attention.
33. Vision and Mission for Social Media Post
Management Proposal
33
Vision
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your audience's attention.
Goal
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your audience's attention.
Mission
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your audience's attention.
34. 30 60 90 Days Plan for Social Media Post
Management Proposal
34
30
days
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audience's attention.
60
days
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audience's attention.
90
days
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35. Timeline for Social Media Post Management Proposal
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Start End
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2020
20192018
20172016
36. Roadmap for Social Media Post Management Proposal
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