13. A new world...
New platforms & new synergies
www.slingshotsponsorship.com
14. Benefits of the economic crisis
1. Forced businesses to change
• New revenue streams
• Business synergy
2. Forced brand sponsorship to
change
• Sponsorship as marketing
• Need for measurement
www.slingshotsponsorship.com
15. Why Sponsorship?
Provides the perfect platform for
engagement:
• Interactive
• Fan loyalty
• Brand experiences
www.slingshotsponsorship.com
17. Everyone Wins...
Win for the Audience, Win for the
Sponsor & Win for the Rights Owner
www.slingshotsponsorship.com
18. More stats for 2011...
Global spending = $48.6 billion (5.1% growth)
Outpacing media spending growth of 4%
Entertainment sponsorship = 4.6%
Sport sponsorship spending = 6.2% making it
the fastest growing sector
www.slingshotsponsorship.com
24. The stats...
9 million users tuned in
Average dwell time of 28 minutes
Cost of a 30 second slot during the
Super Bowl costs $3.5million
www.slingshotsponsorship.com
26. ASUS & Little Noise Sessions
www.slingshotsponsorship.com
27. OBJECTIVE:
Provide credibility to the Asus
campaign & new laptop product
Build brand awareness in the UK
www.slingshotsponsorship.com
28. SOLUTION:
Partnering with one of the most
prestigious music of London’s most
Partner with one events in London
prestigious music events
www.slingshotsponsorship.com
29. Mencap’s Little Noise Sessions
RESULTS:
ASUS reached over 6.4 million
Exclusive press area
Charity support
ASUS laptops in Green Room (with a
couple taken home by artists!)
www.slingshotsponsorship.com
31. OBJECTIVE:
Respond to growing needs of sponsor
engagement by the magazine
www.slingshotsponsorship.com
32. SOLUTION:
Create a year long promotional
programme
Work with sponsors to create synergies
within the partnership
www.slingshotsponsorship.com
33. SOCIAL MEDIA:
Streaming of the event
Consumer engagement
www.slingshotsponsorship.com
34. RESULTS:
100% renewals
Sponsors involved include: Castrol, BMW,
Mercedes, Pirelli, and more
www.slingshotsponsorship.com
35. The Future of Sponsorship...
Outside of NA, Europe will remain the
largest source of sponsorship spending
followed by Asia Pacific.
Sponsorship with digital will increase.
Worldwide spending projected at 4.9%
increase to $51 billion.
www.slingshotsponsorship.com
36. Takeaway Tips...
It’s not about logos
Integrate your channels
Work with your partners to create
something truly unique
REMEMBER ADD VALUE & ENGAGE
www.slingshotsponsorship.com
37. KEEP IN TOUCH
Jackie Fast, Managing Director
www.slingshotsponsorship.com
T: 0207 226 5052
E: jackie@slingshotsponsorship.com
Tw: @JackieFast