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Free Monthly members webinar with brand management expert Marc Cloosterman, author of Future Proof your Brand. Learn: 1. Which are the 4 main technology trends influence branding 2. How these trends impact branding and brand management, and beyond 3. What topics are board-room issues on brand management today 4. About the data-driven insights from Brand Performance Scan and how this can be deployed in your daily practice 5. About the shift from managing brands by policing, to community-orchestration Participants will also learn how to go about brand implementation across digital channels and touch-points, and Marc will share with them his main insights in this domain. For more info, you can download the book Future Proof Your Brand, written by Marc Cloosterman and Laurens Hoekstra.
4 branding trends to manage in 2018
4 branding trends to manage in 2018
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Find out the essential difference between effectiveness and efficiency. Examples such as business meetings v/s video conferencing and Steve Jobs' working strategy discussed.
Efficiency and effectiveness: Presentation with Examples
Efficiency and effectiveness: Presentation with Examples
Abhimanyu Mathur
Efficiency and effectiveness are management tools and they are inter-related. Companies’ main target is profitability. To ensure profitability is really achieved employees' work efficiency and effectiveness should be adhered to. To work with pace, create space and being organized are important ingredients to help remain abreast to the current trend of organizations' work demand. However the environment and each individual member are all part of the build-up to ensure maximum potential achievable. Notwithstanding each individual owe his or herself some level of the willingness to face new challenges. That comes with the readiness to remain updated. Innovation and creativity are key principle to be efficient and effective.
The concept of efficiency and effectiveness
The concept of efficiency and effectiveness
Frank Nyarko
Rationalization of marketing processes and the implementation of specialized marketing technology can lead to huge gains. Unfortunately, the figures to support this statement are often too isolated or specific to a single case. They can seldom be applied to your situation, leaving you with poor evidence in front of the corporate judges when asking for your project approval. The aim of this publication is to give you concepts and tool to create the final argument to enter the board room, and secure the budget for your operational marketing improvement project and deliver significant and sustainable value to department, company and shareholders.
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The past 2-3 months has accelerated digital demand by 2-3 years. In this session we look at what is here to stay and how to not only survive, but thrive as a business going forward with a more digital future. We will be showing you how to understand where your business is today, what key areas to focus on, and how to prioritise digital transformation strategies.
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Discover how top brands have incorporated Artificial Intelligence into their online lead generation strategy to generate a greater return on investment from Google Ads. Google's data confirms that over 70% of sales leads are generated through inbound phone calls - find out how they used AI to discover whether the call was a sale or not in real time, enabling faster optimisation. 5 Key Takeaways: - For offline sales, bridging the gap after they click hasn't always been possible, until now using Artificial Intelligence - Call Tracking has its limitations without AI - you know you've had a call, but was it a new sale or a returning customer? - Trying to match data from multiple systems won't always be accurate - create your own data with AI - Using AI can speed up your call analytics, enabling you to understand in real-time what's happening with your lead generation strategy to implement real-time optimisation of your Google Ads. - Generate more sales through better customer insight, not only from new customers, but returning customers and what keywords they are using to find you. If you are looking at new ways to generate inbound telephone leads, improve the quality of leads or improve conversion then you should tune in for this webinar.
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DATA SUMMIT 24 Building Real-Time Pipelines With FLaNK
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SAC 25 Final National, Regional & Local Angel Group Investing Insights 2024 0...
SAC 25 Final National, Regional & Local Angel Group Investing Insights 2024 0...
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Discover why Less is More in B2B Research in this presentation from Emporia Research's Michael Hess and Rolfe Swing from GfK an NIQ Company.
Discover Why Less is More in B2B Research
Discover Why Less is More in B2B Research
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DATA SUMMIT 24 Building Real-Time Pipelines With FLaNK
DATA SUMMIT 24 Building Real-Time Pipelines With FLaNK
SAC 25 Final National, Regional & Local Angel Group Investing Insights 2024 0...
SAC 25 Final National, Regional & Local Angel Group Investing Insights 2024 0...
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