Contenu connexe


Plus de Smart Insights (20)



Top social media trends for 2020 with Matt Navarra

  1. Social Media Trends 2020 with Matt Navarra 29th January 2020 Matt Sarson Marketing Manager UK & Nordics, Talkwalker Hosted by Matt Navarra Social Media Commentator & Consultant
  2. Talkwalker is a listening and analytics company that empowers brands to optimise their communication strategies by understanding the voice of the consumer. We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide. Users can leverage Talkwalker as a big data analytics platform and activate insights across their organisation through AI-powered technology, utilising real-time online conversations across social networks, news, blogs, and forums in 187 languages Over 2,000 Global Customers Who are Talkwalker? Recognised by:We specialise in: Protect Measure Promote
  3. Matt Navarra is well-known social media industry commentator, tipster, and leaker. Matt is also an experienced and in-demand digital and social media consultant with over 10 years industry experience, working with some of the world's biggest brands. He is also the founder of the Social Media Geekout Facebook group and now chart-topping podcast. Who is Matt Navarra?
  4. What we are talking about today At the end of 2019, Talkwalker teamed up with Hubspot to produce the most comprehensive publication on 2020’s social media trends: SOCIAL MEDIA TRENDS 2020 50+ industry experts 8 trends 1 eBook
  5. Every year, we ask social media experts to comment on the trends likely to impact the industry Methodology
  6. Our 8 social media trends TikTok will be part of your marketing strategy Social media wellness will be an essential part of consumer engagement You will harness the power of data privacy and fake news AR and VR will be used effectively in your marketing You will use AI and love it Gen Z will only engage if you pivot your strategy Your influencer marketing will go from small to big You will invest in user generated content 1. 2. 3. 4. 5. 6. 7. 8.
  7. Today, we will focus on 3 trends TikTok Social Media Wellness Influencer Marketing We all know that social media can be addictive; now the efforts to curb this, with digital detox are increasingly common With more than 500 million monthly users, TikTok went from a niche app to a global platform Influencer marketing has suffered trust issues as a result of Fyre Festival and fake followers – but it’s still a popular strategy 1. 2. 3.
  8. Trend 01 TikTok will be part of your marketing strategy
  9. There are over 500 million TikTok Monthly Active users Source: Source:
  10. There are over 500 million TikTok Monthly Active users Source: Source:
  11. Brands going viral on TikTok Pepsi achieved over 23 billion views with the hashtag #SwagStepChallenge, becoming the biggest ever campaign to hit TikTok. ". . . all major social media platforms start off with a young user base, usually in the age bracket of 16-25. However, those demographics change and new social platforms, like TikTok, steal the younger audiences because of their creativity and innovation." Clean & Clear’s #UnbottleApnaSwag campaign focused on 5 different female personalities and challenged their audience to choose the one that resonated with them. It achieved 15 billion view.
  12. The expert view "The emerging players in social media marketing right now are definitely having a considerable impact on consumers and the relationships they have with brands.
  13. The expert view “The actual usage of social media continues to grow with new platforms, like TikTok, making huge gains over rivals such as Facebook. The shift appears to be more of where people choose to be social online, and how they engage, rather than any significant decline in total time spent using social media.
  14. Trend 02 Social media wellness will be an essential part of consumer engagement
  15. Close to 100k mentions of “social media wellness” on social media in 2019
  16. More than a third of users taking a detox
  17. New apps to help you with digital wellness Moment - App to track and manage how much time you spend on your phone Forest - App that help you stay focused on real-world tasks, cutting excessive phone usage Goodnight Chrome - App that help you stay focused on real-world tasks, cutting excessive phone usage
  18. The expert view
  19. Porsche aligning with the consumer trend Porsche’s Digital Detox Road Trip campaign, helped users see the world differently, highlighting the importance of experiencing the real-world (while showing off some nice cars). With 5.8K engagement and nearly 100K views, this video is calming and supportive, striking a chord with younger audiences.
  20. The expert view
  21. Trend 03 Your influencer marketing will go from small to big
  22. An age-old, but fast growing strategy Influencer Marketing Global Spend Chart (Mediakix)
  23. More than two-thirds see influencer marketing as a priority Source: The Global State of influencer Marketing (Talkwalker, 2019) 5x A micro-influencer gets a 5.1 times better engagement rate than a traditional celebrity. Source: Digiday
  24. But issues around trust have been surfacing Conversations around influencer marketing have dropped by 42% year on year. Inversely, mentions of fake influencers are on the rise, driving over 9,000 engagements in the first half of the year. More conversations around risk
  25. Putting out Fyres in influencer marketing Fyre Festival was a fraudulent luxury music festival founded by Billy McFarland, CEO of Fyre Media Inc, and rapper Ja Rule The event was promoted on Instagram by "social media influencers" including Kendall Jenner, Bella Hadid, Hailey Baldwin and Emily Ratajkowski, many of whom did not initially disclose they had been paid to do so. But ran into a whole host of issues, leading to the arrest of McFarland and inspiring a documentary film.
  26. The expert view
  27. Rimmel using micro-influencers to enter a new market THE RESULTS: Rimmel gained 133k engagements in the first month alone and saw a 3x increase in branded search volume from Q1 to Q2 2018.
  28. A unique approach Ron Swanson from Parks & Recreation brought the more nice Whiskey, Lagavulin, to the masses with this lovely video The day the campaign was launched
  29. The expert view
  30. Thank you