SMART DevNet's presentation on the Mobile Apps Ecosystem. The Mobile Operators have a stake in the eco-system too.

1. the
mobile
apps
ecosystem
presented
by
jim
ayson
smart
developer
network
Google
i/o
extended
version
1.2
Slide
1

2. Agenda
• The
Post-­‐PC
world
and
the
move
to
smartphones
• What
is
an
“App”
• The
app
economy
• The
app
ecosystem
• The
mobile
operator’s
view
• The
app
ecosystem
in
the
Philippines
• Q&A
(10
mins)
Slide
2

3. The
Post-­‐PC
World
Slide
3

4. The
PC
World
of
the
80s
and
90s
PC’s,
MS
Windows,
Office,
desktop
browsers
Slide
4

5. The
Post-­‐PC
World
is
mobile
Smartphones
/
Tablets
/
Apps
Slide
5

6. Source:
State
of
the
Internet
2012,
Mary
Meeker
Slide
6

7. Source:
Mary
Meeker,
Mobile
devices
surpassed
PCs
in
2010
Kleiner
Perkins
Slide
7

8. Mobile
apps
usage
vs
web
consump[on
Slide
8

9. Source:
KPCB
Internet
Trends
2012
Slide
9

10. “We
are
in
the
post
Web
2.0
era”
-­‐
Forbes
Web
1.0
• Companies
founded
in
1994-­‐2001.
Portals
and
Search
engines
-­‐
Yahoo,
Google,
Amazon,
AOL,
eBay
Web
2.0
• The
Social
Web
–
Facebook,
LinkedIn,
Groupon
Mobile
• 2010
to
the
present.
The
App
is
mainly
mobile:
Instagram,
Foursquare,
Path
Slide
10

11. the
net
today
is
Mobile
Slide
11

12. The
mobile
app
ecosystem
Slide
12

13. Defined
by
Apple
• iPhone
in
2007
(modern
smartphone)
• iPad
in
2010
(the
modern
tablet
computer)
Slide
13

14. Apple
defined
the
eco-­‐system
hardware
apps
app
store
Slide
14

15. Apps
Developers
They
are
crucial
to
the
eco-­‐system!
Slide
15

16. Other
smartphone
plagorms
android
windows
phone
7
blackberry
nokia
belle
(formerly
symbian)
Slide
16

17. Apps
moved
consumer
preference
towards
apps
instead
of
browsing
Slide
17

18. What
is
a
mobile
app
today?
• Can
be
a
na[ve
app
(iOS,
Android,
Java)
• Can
be
a
web
app
(HTML5)
• Can
be
developed
via
HTML5
and
converted
to
a
web
widget
running
through
a
widget
run[me
(wrt).
• Developed
in
HTML5
and
run
as
an
app
via
a
wrapper
like
Phonegap.
Slide
18

19. The
App
Economy
Apps
are
the
new
face
of
the
internet
(complemen[ng,
and
some[mes
replacing
the
web)
Slide
19

20. Foursquare
Instagram
Slide
20

21. Twiler
app:
Tweetcaster
Facebook
mobile
Slide
21

22. More
than
25
Billion
apps
downloaded
from
the
Apple
app
store
Inventory
of
almost
600,000
apps
on
Apple
Slide
22

23. More
than
13
Billion
apps
downloads
from
Android
Market
450,000
apps,
1
Billion
downloads
a
month
Slide
23

24. Apple
App
sales
• Revenues
of
$5.71B
since
2008.
• Paid
over
$4B
to
developers.
• Apple
keeps
30%
revenue
share,
Developers
keep
70%
Slide
24

25. How
the
Apps
make
money
• Business
Models:
– Paid
downloads
– Free
but
adver[ser
supported
– Free
but
contains
in-­‐app
payments
and
subscrip[ons
– Revenue
share
with
app
store
owner
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25

26. Temple
Run
Store
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26

27. The
Mobile
Operator’s
View
• Apps
are
important
because
they
drive
mobile
internet
usage.
• More
Usage
=
Revenue
• Mobile
operators
(like
SMART)
are
trying
to
become
part
of
the
app
ecosystem
Slide
27

28. AT&T
App
store
AT&T
Apps
Center
Slide
28

29. SMART
App
Store
appsmart.smart.com.ph
Slide
29

30. The
App
Ecosystem
+
Mobile
Operator
Handsets
Customers
Apps
Operator
App
Store
Developers
Slide
30

31. Mobile
Operators
as
part
of
the
app
ecosystem
Operator
billing
(payment
for
apps
and
items
through
load)
Revenue
Share
with
APIs
and
tools
for
developers
developers
Slide
31

32. Mobile
operator
app
ecosystem
Developer
Community
Programs
Operator
run
app
store
Promotes
local
apps,
Allows
in-­‐app
charging
Slide
32

33. Slide
33

34. Slide
34

35. Slide
35

36. SMART
in
the
app
ecosystem
• APIs
and
tools
for
apps
developers
• Developer
program
(SMART
DevNet)
• Operator
billing
(apps
payments
through
load)
• SMART
App
Store
• Coopera[on
with
interna[onal
telcos
through
WAC
and
GSMA
• Assis[ng
technopreneurs
through
the
IdeaSpace
Founda[on
Slide
36

37. SMART
DevNet
Videos
TopApp,
iCare,
Shoephoric
Slide
37

38. IdeaSpace
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39. Slide
39

40. Suggested
Reading
• Steve
Jobs
by
Walter
Isaacson
Slide
40

41. Suggested
Reading
• The
Mobile
Developer’s
Guide
to
the
Galaxy
free
PDF
download
from
wipconnector.com
Slide
41

42. Slide
42

43. Smart
Developer
Network:
Online
• Smart.com.ph/developer
• Twiler:
@smartdevnet
• E-­‐mail:
appspartner@smart.com.ph
• Facebook
Group:
hlp://facebook.com/groups/
smartdevnet
• Google+
and
Googlegroups…
coming
right
up!
Slide
43

44. End
/
Q&A
slideshare.net/jimayson
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