2. CPPAimsFor
2032:
Cut carbon emissions
W W W 2 . E P A . G O V / C L E A N P O W E R P L A N
Increase public health
A cleaner energy mix that will stimulate
economic growth
3. Goalsofthe
smartgrid:
Achieve grid efficiencies; easier adoption
of renewables & technology
W W W . W H A T I S S M A R T G R I D . O R G
Improve individuals ability to manage
energy usage; lowering costs
Upgrade and stabilize the national grid;
fewer outages, blackouts and surges
4. CPP goals clearly mirror
the capabilities of the
smart grid, but what do
consumers want?
5. A Cleaner Energy Mix
TOP BENEFIT CHOSEN BY CONSUMERS
SGCC research, Consumer Pulse
& Segmentation studies, found that the
majority of consumers consider this
benefit the most important utility grid
investment
6. Other Goals
72% OF CONSUMERS UNDERSTAND THE
NEED TO ACT ON CLIMATE CHANGE
Consumer desires include increased
sustainability, technology/apps enabling
remote management of energy and cost
savings.
7. Final Takeaways:
SGCC research IDs energy-related
interests and perceptions
Consumer sentiment favors the same
goals of the CPP
Understanding consumer segments
provides valuable insight for utilities