Jerome Ternynck presented iRecruit Expo’s keynote, “RE:Invent Recruiting.” Over 700 talent management business leaders and executives gathered in Amsterdam, listening to the SmartRecruiters CEO explain the pulse of the recruitment industry. “Recruiting is a competitive sales process. Hiring teams must be deeply involved to close the best candidates,” said Jerome Ternynck.

2. Recruiting in the ’90s
A paper processing exercise
• Desks full of resumes
• Too many manual tasks
• Tracking was a nightmare

3. Then came the Internet
• A gift to recruiters:
• The promise of paperless
recruiting

4. The ATS was born
An opportunity to automate & track
• Fill in this form
• Get into the machine
• Paperless recruiting!

5. We put a 100 year old process online
15 years later, the model is showing cracks
With technology built for
an outdated model, is it the
end of the ATS era?

6. The best candidates don’t apply
No appetite for filling in lengthy forms:

7. The ATS click-to-apply ratio = 5%
Huge drop-off rates
mean we’re missing
out on most of the
good, interested
candidates

8. Our ATS talent pool is a graveyard
• Resumes become quickly
outdated
• Recruiters hate ATS
search functionality

9. Hiring managers have no love for the ATS
• They hate using it
– This hurts collaboration
with recruiters
• Result: Hiring managers
are detached; have
unrealistic expectations

10. Lost in space - into the black hole
Candidate info leaks out of the system
• We’re living in
spreadsheets again
• No ability to track
• Not even compliant

11. We try to patch together solutions
Adding apps to fill gaps in functionality
• E.g., “Talent Community”
• E.g., “Mobile Apply”
• We’re adding complexity
to a broken core

12. Are we really tied to this old model?
Is recruiting really about tracking?

13. Last 15 years: So many ATS roll-outs…
But in that time, everything has changed

14. THE ATS AS WE KNOW IT
HAS TO GO.
TRACKING IS A FEATURE,
NOT A PURPOSE.
THE PURPOSE OF RECRUITING
IS TO HIRE GREAT PEOPLE.

15. How do we stop tracking applicants,
and start hiring great people?
How might we
reinvent our
recruiting
paradigm, today?

17. But how do we get there?

18. Recruiting is a candidate-centric,
sales & marketing funnel

19. 4 questions Beth Comstock
(CMO of GE) would ask your
recruiting team -

20. Good luck piecing
together data from
this…

21. No
data
in here

22. We need one workspace
to find & hire great people

25. Not enough good
leads in our ATS
graveyard

26. The world is our talent pool-
You are already connected to everyone

31. WE INHERITED A
95% DROP-OFF RATE.
RECRUITERS CAN’T WIN WITH A
5% CLICK-T0-APPLY RATIO.

32. We should capture leads & expressions of
interest as soon and as easily as possible.
Solution: A new, 1-click paradigm

35. You can’t win while hiring managers
are frustrated