WEBINAR: The ATS Alone Is Not Enough
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This document discusses how the applicant tracking system (ATS) alone is not enough in today's talent acquisition landscape. It argues that an integrated recruitment marketing platform (RMP) is needed to provide a seamless candidate experience, build targeted talent pipelines, implement clear communication strategies, accurately track sources of hire and influence, and provide pipeline analytics. The presentation provides examples of how RMPs and ATSs can be integrated at critical points to improve the recruiting process from attracting candidates to converting them into hires.
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WEBINAR: The ATS Alone Is Not Enough
- 1. The ATS Alone is Not Enough Webinar #ATSNotEnough
- 2. Presenters The ATS Alone is Not Enough © 2015 SmashFly Technologies, Inc. @smashfly #ATSNotEnough Chris Brablc Director of Product Marketing @CBrablc Rick Rosario Senior Talent Acquisition Leader @RickRosario Our Speakers
- 3. We live in a hyper-connected world © 2015 SmashFly Technologies, Inc.
- 4. Informed decision-making © 2015 SmashFly Technologies, Inc. The average consumer uses 12 sources of information to make a purchase decision
- 5. Perception is formed early © 2015 SmashFly Technologies, Inc. Awareness Interest Consideration Selection Finalist Customer 60% of purchase decision happens before a consumer talks to an organization
- 6. Candidates are consumers © 2015 SmashFly Technologies, Inc. Awareness Interest Consideration Applicant Offer Hire
- 7. The new “Black Hole” © 2015 SmashFly Technologies, Inc. Awareness Interest Consideration Applicant Offer Hire
- 8. Talent acquisition technology stack Employees HRIS © 2015 SmashFly Technologies, Inc.
- 9. Employees HRIS Applicants ATS © 2015 SmashFly Technologies, Inc. Talent acquisition technology stack
- 10. Employees HRIS Applicants ATS Leads © 2015 SmashFly Technologies, Inc. ? Talent AcquisitionTechnology Stack
- 11. Employees Peoplesoft Applicants Taleo Leads © 2015 SmashFly Technologies, Inc. ? CDWTalent Acquisition technology stack
- 12. Employees Peoplesoft Applicants Taleo Leads © 2015 SmashFly Technologies, Inc. CRM CDWTalent Acquisition technology stack
- 13. Employees Peoplesoft Applicants Taleo Leads Social Career Site Employer Brand Referrals Mobile Job Distribution SEO © 2015 SmashFly Technologies, Inc. CRM CDWTalent Acquisition technology stack
- 14. Applicants Employees Peoplesoft Taleo RECRUITMENT MARKETING PLATFORM Leads © 2015 SmashFly Technologies, Inc. CDWTalent AcquisitionTechnology Stack
- 15. RMP and ATS serve specific purposes Applicant Tracking System Taleo APPLICANTS Job Description Referrals Agency Portal Application / Compliance Screening/ Assessments Interview Management Correspondence Mgmt Interview Feedback Background Check Offer Mgmt Onboarding LEADS SEO/ SEM Job Marketing CRM Email Campaigns Social Mobile Career Sites Referrals Recruitment Marketing Platform SmashFly
- 16. 5 Critical Integration Points with RMP & ATS Candidate Experience Talent Network Communication Strategy Source of Hire & Influence Pipeline Tracking
- 17. Seamless Candidate Experience Employer Branding Job Marketing SourcingSocial SEO & PPC Events Career Site Landing Pages Mobile Referrals Job Alerts Email & SMS Content Resume Mining ATTRACT NURTURE ENGAGE FIND CONVERT SEO HIRE ApplicantsAPPLY Source to Hire Employees
- 18. 5 Critical Integration Points with RMP & ATS Candidate Experience Talent Network Communication Strategy Source of Hire & Influence Pipeline Tracking
- 19. STEM Sales Hourly Military Diversity Campus Targeted Talent Pipelines TALEO HIRE Leads ApplicantsAPPLY Source to Hire Employees Traditional Pipeline Building
- 20. STEM Sales Hourly Military Diversity Campus Targeted Talent Pipelines TALEO HIRE Leads ApplicantsAPPLY Source to Hire Employees Traditional Pipeline Building Outbound Sourcing
- 21. STEM Sales Hourly Military Diversity Campus Targeted Talent Pipelines TALEO HIRE Leads ApplicantsAPPLY Source to Hire Employees Pipeline Building with Brand Outbound Sourcing Inbound Talent Network
- 22. 5 Critical Integration Points with RMP & ATS Candidate Experience Talent Network Building Communication Strategy Source of Hire & Influence Pipeline Tracking
- 23. © 2015 SmashFly Technologies, Inc. Clear candidate communication LEAD APPLICANT HIRE 70 Customized Workflows (Auto-Remind) Employer Branding Content Recruiter Outreach Targeted Job Alerts Recruiter Follow Up based on Applicant Actions Employer Branding Content Offer & Acceptance Re-engage Silver Medalists
- 24. 5 Critical Integration Points with RMP & ATS Candidate Experience Talent Network Building Communication Strategy Source of Hire & Influence Pipeline Tracking
- 25. © 2015 SmashFly Technologies, Inc. Accurate Source of Hire Awareness Interest Consideration Applicant Offer SmashFly Taleo All Source Codes are automatically passed into ATS eliminating candidate self-selection and ensuring data accuracy in ATS Hire
- 26. © 2015 SmashFly Technologies, Inc. Measuring Source of Influence Awareness Interest Consideration Applicant Offer 2 1 4 53 8 7 6 9Source of Hire Becomes a Contact Hire
- 27. 5 Critical Integration Points with RMP & ATS Candidate Experience Talent Network Building Communication Strategy Source of Hire & Influence Pipeline Tracking
- 28. © 2015 SmashFly Technologies, Inc. Understanding supply and demand 31,226 Prospects 8,744 Applicants 5,866 Passed Assessments 3,445 Recruiter Interviews 915 HM Interviews Expansion Markets Predictive Analytics 531 Accepted Offers
- 29. © 2015 SmashFly Technologies, Inc. BetterTalent Acquisition through integration CONVERTFIND ATTRACT ENGAGE LEADS NURTURE CONVERT APPLICANTS JOBS ATS PIPELINES RMP
- 30. © 2015 SmashFly Technologies, Inc. Q&A Chris Brablc Director of Product Marketing @CBrablc Rick Rosario Senior Talent Acquisition Leader @RickRosario