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Employer Branding Research Methodology

Luk Smeyers
Owner and Senior Consultant à iNostix
5 Feb 2010••
Employer Branding Research Methodology
Employer Branding Research Methodology
Employer Branding Research Methodology
Employer Branding Research Methodology
Employer Branding Research Methodology
Employer Branding Research Methodology
Employer Branding Research Methodology
Employer Branding Research Methodology
Employer Branding Research Methodology
Employer Branding Research Methodology
Employer Branding Research Methodology
Employer Branding Research Methodology

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Employer Branding Research Methodology

5 Feb 2010••
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A summary of an Employer Branding scientifically validated research methodology.

Luk Smeyers
Owner and Senior Consultant à iNostix
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Publicité
Publicité

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Employer Branding Research Methodology

  1. Employer Branding Research Methodology © Copyright iNostix 2010
  2. Definitions Employer Branding © Copyright iNostix 2010
  4. Talent Attraction ‘ the new way’ The big difference between Talent Attraction ‘the old way’ and the Brand-based ‘new way’ is the introduction of… RESEARCH !!! © Copyright iNostix 2010
  5. “ Employer Branding Employee and Market Research will become absolutely essential”. Dr. Shirley Jenner, Manchester Metropolitan University, 2009 © Copyright iNostix 2010
  9. © Copyright iNostix 2010 Example of Research Summary Matrix 1: Understanding Organization Profile vs. Stakeholder Differences Understanding Stakeholder Differences Understanding Profile of Organization
  10. Example of Research Summary Matrix 2: Understanding Level of Attractiveness vs. Level of Internal/External Match © Copyright iNostix 2010 Unattractive Attractive Internal/External Match Internal/External Mismatch
  11. Contact More info about the research methodology : [email_address] www.inostix.com www.linkedin.com/in/luksmeyers © Copyright iNostix 2010
  12. Thanks! © Copyright iNostix 2010
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