For my PR Issues & Trends course, my professor actually had the students teach the class. We were reading chapters from "Putting the Public Back in Public Relations" and giving presentations over the subject material.

1. Chapter 7Blogger Relations Sara Surber

3. One of those influencers is blogging.

4. “The difference between bloggers and journalist is the medium they use to reach people”.

6. Blogging goes beyond the people who use it to rant or boost their egos.

7. “Blogging is just an on-line printing press with the inherent capability for others to discover and stay connected to relevant content and the communities that help them thrive.”

8. “ As one of the main drivers in the new world of Social Media, blogging has done nothing less then change everything in the PR profession.” Johnson and Johnson Baby Camp event 2008

12. Many people believe that if you blog “you must understand company value, propositions, marketing, consumer relations.”