SnapApp has conducted a multitude of case studies on the performance of our clients' apps, ranging everywhere from companies such as Squishable, Martha Stewart Living Omnimedia, and Comcast Sports Philadelphia. This slide deck highlights the case study conducted around Niche Modern and highlights the problem to be solved, the solution formulated, & the results obtained through their Facebook quizzes and sweepstakes!

1. Niche Modern
SnapApp Case Study
http://www.nichemodern.com/View-By-Color-Gray-Modern-Pendant-Lights.html

3. Objective
• Expand marketing efforts
• Engage audience with interactive
content and functionality
• Expand social media following
(especially on Facebook)
• Build relationships with prospects
and customers
• Encourage product
recommendations
• Drive visitors to the
NicheModern.com website
http://www.facebook.com/nichemodernlighting

4. Solution
• Sweepstakes
– 8th Birthday Giveaway
- Like-gated app to build Facebook audience
- Additional entry for social sharing
- City Harvest/Pendant/25% off Giveaway
- 25% coupon for all entrants to drive sales
- 10% of all purchases made donated to City Harvest Charity
- Video in app to highlight product details and provide information about
the charity
• Quizzes & Polls
– Test audience knowledge of the Niche Modern product line
– Solicit feedback from customers on product design to gain
market intelligence
http://www.nichemodern.com/Modern-Pendant-Lighting.html

5. Results
City Harvest/Pendant/25% off Giveaway
22% 31% 66%
of entrants clicked of entrants shared the of entrants “liked” the
through to the sweepstakes Niche Modern Facebook
NicheModern.com page for the first time
website
http://www.nichemodern.com/Modern-Pendant-Lighting.html

6. Results
Spring 2012 Sample Sale Sweepstakes
Over 60% 20%
Of those who started the Of entrants shared the
sweepstakes completed it sweepstakes across Facebook,
Twitter, and Pinterest
http://www.nichemodern.com/Modern-Pendant-Lighting.html

7. Contact SnapApp or
Open a FREE Account at:
www.SnapApp.com
Facebook.com/SnapApp
@Snap_App
855-SNAP-APP
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SnapApp Case Studies