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18 Reasons to Invest in Visual Marketing Now

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Get Visual before starting your next campaign. Why? It’s human psychology plain and simple. Here is the evidence.

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Publié dans : Design
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18 Reasons to Invest in Visual Marketing Now

  1. 1. 18 Reasons You Need Visual Marketing Now Get Visual before starting your next campaign. Why? It’s human psychology plain and simple.
  2. 2. A Bolt to the Brain 60,000 50 90% People process images 60,000 times faster than text How long it takes to form a 1st impression 90% of information transmitted to the brain is visual milliseconds
  3. 3. Paying Attention! 20% 94% 82% People only read 20% of text on an average web page Articles with relevant images get 94% more views than those without. Eye-tracking studies show internet readers pay more attention to information-carrying images Colour increases attention spans by 82% of the text
  4. 4. Memory in the Bank 40% 6.5X 39% Colour improves readership by 40%, learning up to 78%, and comprehension by 73% People retain 6.5x more information when paired with relevant images Colour makes an impression 39% more memorable
  5. 5. Make It Sticky 40X 55% 3X 42% 80% Visual content is 40x more shareable on social media than any other types of content People are 55% more likely to pick up a full-colour piece of mail first Infographics are liked and shared on social media 3X more than other any other type of content Ads in colour are Read up to 42% more often than ads in black and white Coloured visuals increase willingness to read a piece of content by 80%
  6. 6. Touch and Convert 43% 86% 1.81x 32% Presentations with visual aides are 43% more persuasive A video on a landing page increased conversions by 86%. Posts with videos receive nearly 300% more inbound links Shoppers who view video are 1.81X more likely to purchase than non-viewers. People following directions with text and illustrations do 32% better than people following directions without illustrations
  7. 7. Take Your Visuals Full Circle Visual Content Brochures Infographics Web Design Direct Mail Signage Infographics Web Design Social Media Posters Mobile Infographics Promotional Products Web Design TAKE YOUR VISUALS ALL THE WAY WITH SNAP.IE T: 1850 812 002
  8. 8. Sources http://www.office.xerox.com/latest/COLFS-02UA.PDF http://www.colorcom.com/research/why-color-matters http://www.lifelearn.com/2015/05/12/why-infographics-work/ http://www.nngroup.com/articles/photos-as-web-content/ https://moz.com/blog/what-makes-a-link-worthy-post-part-1 http://misrc.umn.edu/workingpapers/fullpapers/1986/8611.pdf http://www.jeffbullas.com/2012/05/28/6-powerful-reasons-why-you-should-include-images-in-your-mar- keting-infographic/ http://www.inc.com/larry-kim/visual-content-marketing-16-eye-popping-statistics-you-need-to-know.html http://www.eyeviewdigital.com/documents/eyeview_brochure.pdf http://blogs.adobe.com/digitalmarketing/search-marketing/seo-for-success-in-video-marketing/ http://www.massplanner.com/10-types-of-visual-content-to-use-in-your-content-marketing/ http://link.springer.com/article/10.1007%2FBF02765184