Snap Skout's presentation at AAN's 2014 Digital Conference in San Franciso "Monetize My Digital." This presentation discusses the advertising landscape after banner ads and introduces a new content recommendation engine that serves relevant offers (ads) to increase reader engagement and generate new revenue for publishers.
For more information on Snap Skout, visit www.snapskout.com.
1. Looking Beyond
Banner Ads.
AAN Digital: Monetize My Digital
Beyond Banner Ads
AAN 2014: Monetize My Digital
Presented by: Caroline Li
@TheCarolineLi
@SnapSkout
Presented by:
Caroline Li
@TheCarolineLI
5. TREND 02
Display Ad Rates Declining
2012 – 2013
PERCENTAGE
CHANGE
-2.8%
LOCAL ONLINE
MEDIA CHOICE
2012 ESTIMATE
SHARE
2013 FORECAST
SHARE
Run-of-Site Display
$5.11
27.3
%
$4.97
20.3%
SOURCE BORRELL ASSOCIATES, INC. 2013
6. TREND 03
“Banner Blindness”
14% of internet users remember
the last ad they saw
8% recall the company or product
promoted
2.8% thought the ad was relevant
SOURCE INFOLINK “BANNER BLINDNESS STUDY”
7. “The real fact of the matter
is that nobody reads ads.
People read what interests
them. Sometimes it’s an ad.”
- Howard Luck Gossage
8. Our People are Your People
• Young: 18-45 years old
• Tech savvy
• Own multiple devices
• Purchase local daily deals
for restaurants, bars, health
and wellness, recreation
and travel
11. 6 main forms of native advertising
• Social media in-feed units
• Paid search
• Promoted listings
• Standard display ads with native elements
• Recommendation widgets
// related content
• Custom campaigns created with the client
// sponsored posts/advertorials
SOURCE INTERACTIVE ADVERTISING BUREAU
17. Snap Skout matches your content with deals and offers,
saving readers time and generating new revenue for
publishers.
18.
19. What We Believe
• Display advertising won’t always be annoying if we just get it right.
• People are just as curious as they were in 1994.
• Native advertising doesn’t have to be sneaky, it just has to make
sense.
• Reading a print magazine or viewing a website should be an
experience, people like anticipation more than surprises.
• People still value, respect, and follow newspapers and magazines
• Keeping it classy.
20. Why deals?
60% of online shoppers
use “Daily Deals”
60%
SOURCE comSCORE – “15 Miles/Localeze Local Search Usage
Study”
23. Consumer Dilema
1. Online search “Best Thai Restaurant”
1. Find article in local newspaper
1. Online search for name of restaurant to find out hours,
location, reviews, phone number
1. Search Groupon, LivingSocial, Amazon Local for deals
1. Make reservation online
26. Snap Skout
10X Higher CTR than Average Display
Ads
In the last six months
Snap Skout has identified
100,000 local businesses
and sourced 90,000 ads.
2.50%
2.00%
We have dozens of
publisher partners.
1.50%
1.00%
0.1%
1.5%
2.8%
DESKTOP DISPLAY
NATIVE AD UNITS
SNAP SKOUT
0.50%
0.00%
Our CTR and Interaction
Rates (12-14%) outperform
typical display ads and
reported native ad units.