Building a strong personal brand online involves establishing your unique values, abilities, and areas of expertise so that others recognize your professional identity. It is important for better business opportunities, job prospects, and partnerships. To develop your personal brand, create a blog and website, be active on social media by posting regularly and engaging with others, set goals to measure your progress, and focus on quality connections rather than just growing your network. Personal branding is about authentically representing yourself, not about privacy or gaming the system for superficial gains.
Building your personal brand online: Need, scope and the means
1. Building your personal brand
online: Need, scope and the means
Ashwin Kumar
Strategy & Product Marketing
2. Chris Brogan @chrisbrogan
Want more business? Share the benefits, not the features,
says @TaniaDakka - http://ow.ly/oxTUd
Samantha Henderson @shenderson
Hey, I keep reading your posts about Content Marketing. My
boss was talking to me the other day about the need for a
content marketing plan with measurable results. Can you help
us out on that?
The world is already there. You?
3. Erin Price @erinprice
Does anyone know of a top UX designer in Omaha? Please RT
Ethan Bennett @ebennett
I remember you tweeting about looking for UX designers in
Omaha, I might know a couple of them. Let me DM them to
you
How would you like getting
things done the way Erin does?
4. What do you do
when you want
to find
information
about a
potential…
VendorCustomer
Business
Partner
Hire
5. Information about a
potential customer
Attend conferences
and tradeshows
Interact with him /
her on events
where they present
/ speak
Reach out to them
in a non-business
set up – A charity
event / Golf
One-to-one
meetings
‘Google’ him / her.
Check the LinkedIn
Profile
Check their twitter
account / blog
6. Information about a
vendor
Attend conferences
and tradeshows
Interact with him /
her on events
where they present
/ speak
Ask a friend /
colleague /old
acquaintances
about vendors
Call them up and
meet
‘Google’ him / her.
Check the LinkedIn
Profile
Check their twitter
account / blog
7. Information about a
hire
Reach out to
Consultants
Participate in job
fairs
Conduct a walk-in
interview
Call them up,
and have a chat
Monster / Naukri /
Other portals
Crawl through
LinkedIn
Find people from
blogs / forums /
twitter
8. Information about a
business partner
Attend conferences
and tradeshows
Interact with him /
her on events
where they present
/ speak
Call them up,
and explore
possibilities of
collaboration
‘Google’ him / her
or the organization
Crawl through
LinkedIn
Go through his /
her blogs / forums
/ twitter
10. Your Personal Brand is the clear
idea that comes to others’ mind
whenever they think of you, and
whenever they think about the
values, abilities, actions and areas
with which you would like to be
associated with
Values
Actions
Abilities
Areas
11. You want others perceive
you in the way that you
want to be perceived
12. What is Personal Branding?
Marketing yourself and your
careers in order to stand out
and be successful in your
chosen goals
Values
Actions
Abilities
Areas
17. Privacy isn’t your cloak.
You can’t game the
system.
Be subtle. Engage with people,
especially the ‘right’ ones
18. How to go about it?
Build your website
Blog
Regular blog posts linked to your
Accounts & Regular activity in
Profile should reflect YOU
Be active in relevant forums
1
2
3
4
5
6
7Set Goals and Measure
19. Goals
1. Business Prospects
2. Leads
3. Conversions
1. Number of valid connections
2. Metrics such as Klout, Kred etc.
3. Daily time spent on this activity
Long Term
Short Term
21. Build your website
Blog
Regular blog posts linked to your
Accounts & Regular activity in
Profile should reflect YOU
Be active in relevant forums
Set Goals and Measure
1
2
3
4
5
6
7
socxo
22. Build your website
Blog
Regular blog posts linked to your
Accounts & Regular activity in
Profile should reflect YOU
Be active in relevant forums
Set Goals and Measure
1
2
3
4
5
6
7
socxo
socxo
socxo
socxo
Ideal ScenarioA person who follows you on twitter reaches out to you“Hey, I keep reading your posts about Content Marketing. My boss was talking to me the other day about the need for a content marketing plan with measurable results. Can you help us out on that?” “I remember you tweeting about looking for service providers in X area, I might know a couple of them. Let me DM them to you”
Ideal ScenarioA person who follows you on twitter reaches out to you“Hey, I keep reading your posts about Content Marketing. My boss was talking to me the other day about the need for a content marketing plan with measurable results. Can you help us out on that?” “I remember you tweeting about looking for service providers in X area, I might know a couple of them. Let me DM them to you”
You do all that we talked about. Think about this. Countless others are also doing the same. You want to be found and reached out to in a meaningful way.
People trust people more and brands less.
There is no better way to increase the size and the shape of your business funnel, as the enquiries that come this way are usually leads that convert to business better.
Pretty much everyone has mastered the offline branding tricks. From the handshake to the dress code to the elevator pitch. But most are naive to the online world. In many ways online beats offline. For starters, It’s continuity vs offline. The subtlety, omnipresence etc. tips the scale in its favor. But you can’t game the system. You can’t keep sharing links and expect to improve your image, you need to spend time and engage with people, the right ones.
A website or an About.me pageA blogRegular blog posts - linked to your author profile in Google PlusA LinkedIn, Twitter, Facebook and Google Plus AccountWrite your Profile normally. Don’t over do itRegular posts and interactions in the various social networks Set Goals
Long TermBusiness prospects, leads and conversionsShort TermNumber of connectionsMetrics such as Klout, Pinstorm Influencer Index etc.Daily Time Spent on this activity
A website or an About.me pageA blogRegular blog posts - linked to your author profile in Google PlusA LinkedIn, Twitter, Facebook and Google Plus AccountWrite your Profile normally. Don’t over do itRegular posts and interactions in the various social networks Set Goals
A website or an About.me pageA blogRegular blog posts - linked to your author profile in Google PlusA LinkedIn, Twitter, Facebook and Google Plus AccountWrite your Profile normally. Don’t over do itRegular posts and interactions in the various social networks Set Goals