The document lists 10 things the author has learned from curating a social media page for Springfield, Missouri. Some of the key lessons include: growing engagement through interaction with followers by liking, commenting, and sharing; every photo posted has a story behind it; sharing content from the community builds faith in others and creates a sense of community rather than just a marketing campaign; and reputation and sharing your own story are returns on the investment in social media. Location is also important context for posts to engage local residents and visitors.

1. 10 THINGS I’VE LEARNED CURATING LOVESPRINGFIELD10 THINGS I’VE LEARNED CURATING LOVESPRINGFIELD

6. #1
We Are No Longer In Control

10. #2
Grow Through Interaction or... Like, Follow
and Comment All Things

13. #3
Every Photo Has A Story

15. #4
Sharing is Caring... or Copyright
Infringement

16. “the exclusive right to make copies, license,
and otherwise exploit a literary, musical, or
artistic work, whether printed, audio, video,
etc.: works granted such right by law on or
after January 1, 1978, are protected for the
lifetime of the author or creator and for a
period of 50 years after his or her death.”

17. #regram
11,390,557 posts

18. #CrocsOk

19. #5
People LOVE it when you Ask.

21. #6
Have faith in others.

24. #7
Be community, not a campaign.

28. #8
Reputation is the ROI.

31. #9
Location, Location, Location

33. #10
Take Time To Share Your Own Story

37. www.springfieldmo.org
1-800-678-8767
815 E. St. Louis Street
Springfield, MO 65806