Come learn some simple social media tips and tricks to boosting SEO. We cover: 1. why social media is the fuel for SEO 2. Proven tips on how to use social to increase the reach of your content and target the right buyers 3. Tools for managing your social media presence and 4.How to measure performance

1. Stupid Simple
Social Media Tricks
To Boosting SEO

2. What’s covered in this SlideShare
1. Why Social media as fuel for SEO
2. Proven Tips – Using social to increase the reach of your content
and target the right buyers
3. Tools for managing your social media presence
4. Measurement and ROI

3. Social media is the fuel for SEO
Social media is a modern form of backlinking:
• More engagement with your social content signals to search
engines that your website is more trustworthy
• Social media profiles rank in search engines
• Social can drive significant amount of traffic to your website,
which in turn boosts your site ranking
Social
Content SEO

4. Social media is the fuel for SEO
Be sure to claim all of your social media
accounts & optimize your profiles.
People often start their research process by vis
iting a company’s social media pages to get a
sense of the company’s personality.

5. Social media is the fuel for SEO
Here at Socedo, about 25% of our website traffic comes from our social media channels.

6. Social media is the fuel for SEO
• Social media channels are search engines too – people often start their research
process on social
Number of Twitter search engine queries every day: 2.1 billion
(Source: Statisticbrain.com/twitter-statistics)
74% of people turn to social networks for guidance on their purchase decisions.
(Source: ODM Group)
It’s time to broaden your concept of search and SEO to take into account the
many ways people find content on the web
Social
Content SEO

7. Keyword research for SEO
Use free SEO & content research tools to figure what content to create & use
these keywords in your content
Social
Content SEO
• Ubersuggest, Google Keyword Planner
• BuzzSumo, Google Search Console
• Moz Keyword Explorer

8. Social media strategies to boost SEO
• Post content that stands out and attracts the right audience
• Reach more people through PR, influencer outreach
• Use technology to manage your content strategy

9. Making your content stand out
1. Use an image or video – infographics,
images, quotes and stats to do well. If you
can apply branded graphics with the image,
even better.
2. Keep the tweet under 100 characters

10. Making your content stand out
3. Use Hashtags
• Keep it to 2 hashtags maximum
• Use trending hashtags when appropriate
• Use #Fact with an interesting stat from a blog post
• Use a compelling headline – SumoMe
• Use weekday standards like #MondayMotivation
Tool for finding good hashtags - Hashtagify.me

11. Making your content stand out
Source: https://blog.bufferapp.com/best-time-to-tweet-research
4. Tweet at prime times
• Studies show between 8 am & 7
pm EST
• Posting at rush hour EST
(weekdays)
• Repost on the weekend.
Engagement is up on weekends
Tools: Sprout Social, Hootsuite, Edgar, Buffer

12. Making your content stand out
5. Repost your tweets
• Tweet your blog post at least twice the first day
• Wait at least 2 hours in
between tweets
• Share at least 3 times
throughout the next week
• Use different content in each
tweet
• Post at different times with
different images

13. Reach Even More People
Use Social Listening Tools – ManageFlitter, Falcon Social, Mention, Meltwater,
Sprout Social, Buzzsumo - to find authority social accounts

14. Reach Even More People
Get influencers to share your content:
• Include a quote from them or link to
their product or a related post they
wrote
• Do outreach to get them to share the
post
• Mention them on Twitter when you
release and share your content.

15. Reach Even More People
Conduct proactive social outreach at scale and promote your content

16. Content Management Tips
1. Make a content calendar

17. Content Management Tips
2. Use content management tools – Hootsuite, Sprout Social, Edgar, Buffer, TweetDeck,
SocialOomph, EveryPost
3. Content must have specific goals and speak to your target audience
4. Content is only as good as who sees and engages with it

18. Track those who engage with you
Integrate your social media management platform with your marketing automation
This will allow you to track conversions from your social media channels

19. Evaluating Social Media Performance
Quantitative measures:
• Referral traffic to your website
• Quality of traffic from social to your website: time on site, bounce rate, pageviews
• Backlinks & search engine rankings
• How many clicks on your links?
• How many conversions?
• Which posts get the most engagement?
• How many leads engage with you on social?
• How much revenue is generated from social leads?

20. Evaluating Social Media Performance
Qualitative measures
• Outreach emails from others stating that they saw your post on Twitter
• Blog comments that mention where they saw your post on a particular social
network
• Engagement on your actual posts in the form of replies, comments, shares

21. Resources
Learn more at Socedo.com
modgirlmarketing.com

22. Speakers
Mandy McEwen
Founder & CEO
Mod Girl Marketing
Mandy@ModGirlMarketing.com
@MandyModGirl
Jingcong Zhao
Content Marketing Manager
Socedo
Jingcong@Socedo.com
@Jingcong_Zhao