Designing Collaboration: Building Systems that Really Work - Philipp Schäfer
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Designing Collaboration: Building Systems that Really Work - Philipp Schäfer
- 1. DESIGNING COLLABORATION BUILDING SYSTEMS THAT REALLY WORK DOUG SOLOMON PHILIPP SCHÄFER dsolomon@IDEO.com philipp@ideo.com | @philipp_philipp © 2011, IDEO
- 2. DISTRIBUTED ORGANIZATIONS SHARING BETWEEN MULTIPLE LOCATIONS IS DIFFICULT
- 3. HIERARCHIES COMMUNICATION GETS LOCKED IN SILOS
- 4. Blogs, Wikis, Crowdsourcing, Social Networking WEB TELEPRESENCE 2.0 TECHNOLOGY REAL-TIME COLLABORATION SOFTWARE
- 5. How can we create Blogs, Wikis, the right incentives? Crowdsourcing, Social Networking Do people want REWARDS to share? WEB TELEPRESENCE 2.0 MOTIVATION TECHNOLOGY ORGANIZATION REAL-TIME DESIGN COLLABORATION SOFTWARE What are the unspoken rules + expectations? KNOWLEDGE CULTURE SHARING SYSTEMS Do we encourage ABILITIES collaboration? DESIGN What behaviors do we want to enable? What do we want people to share? CONTENT ADOPTION Rapid? Viral? How do we keep Roll out in stages Integrate with it fresh? or all at once? legacy systems?
- 6. DESIGN THINKING CULTURE SOCIAL INTERACTIONS BEHAVIORS MOTIVATIONS
- 7. DESIGN THINKING UNDERSTAND EXPLORE DEVELOP HUMAN BRAINSTORMS FACTORS TECHNOLOGY BUSINESS FACTORS FACTORS FINAL CONCEPT(S) PROTOTYPES
- 8. FIVE PRINCIPLES FOR COLLABORATIVE TOOLS THAT WORK
- 9. BUILD POINTERS TO PEOPLE PRINCIPLE 1
- 10. DB BUILD POINTERS TO PEOPLE PRINCIPLE 1
- 11. BUILD POINTERS TO PEOPLE PRINCIPLE 1
- 13. INDIVIDUAL GOALS OF THE MOTIVATION ORGANIZATION REWARD INDIVIDUAL PARTICIPATION PRINCIPLE 2
- 14. •RECOGNITION •PROJECT STAFFING •CAREER DEVELOPMENT REWARD INDIVIDUAL PARTICIPATION PRINCIPLE 2
- 15. •RECOGNITION •PROJECT STAFFING •CAREER DEVELOPMENT REWARD INDIVIDUAL PARTICIPATION PRINCIPLE 2
- 20. 24% 66% SMARTPHONE OF ALL MOBILE MARKET SHARE WEB BROWSING DEMAND INTUITIVE INTERFACES PRINCIPLE 3
- 21. ADOPTION FRICTION DEMAND INTUITIVE INTERFACES PRINCIPLE 3
- 22. DEMAND INTUITIVE INTERFACES 3 PRINCIPLE 2
- 23. • NO WIKI LANGUAGES TRAINING • EXISTING USERNAMES SETUP • AUTOMATIC NAVIGATION DEMAND INTUITIVE INTERFACES 3 PRINCIPLE 2
- 25. TAKE THE ROAD MORE TRAVELLED PRINCIPLE 4
- 26. 130 117 104 91 78 65 52 39 26 13 0 2006 2007 2008 2009 INTERNAL BLOGS TOTAL POSTS EACH WEEK
- 27. TAKE THE ROAD MORE TRAVELLED PRINCIPLE 4
- 28. TAKE THE ROAD MORE TRAVELLED PRINCIPLE 4
- 29. MAKE IT FUN
- 30. TAKE THE ROAD MORE TRAVELLED PRINCIPLE 4
- 31. 600 500 400 300 200 100 0 March-08 June-08 September-08 December-08 March-09 PEOPLE PAGES TOTAL MODIFIED BY OWNER SINCE LAUNCH
- 32. ITERATE EARLY AND OFTEN PRINCIPLE 5
- 33. ITERATE EARLY AND OFTEN PRINCIPLE 5
- 34. ITERATE EARLY AND OFTEN PRINCIPLE 5
- 35. ITERATE EARLY AND OFTEN PRINCIPLE 5
- 36. FOR COLLABORATIVE TOOLS THAT WORK 1. BUILD POINTERS TO PEOPLE 2. BUILD REWARDING SYSTEMS 3. DEMAND INTUITIVE INTERFACES 4. TAKE THE ROAD MORE TRAVELLED 5. ITERATE EARLY AND OFTEN
- 37. THANK YOU! PHILIPP SCHÄFER philipp@ideo.com | @philipp_philipp