Aldo Razzino - Recruiting at the Speed of Social

Recruitment at the Speed of Social
Aldo Razzino
Open Search Network Ltd.
1

Open Search Network Ltd 38 Rudloe Road SW120DS London (UK)
Open Search Network Ltd is registered in England: 08375832 - VAT GB163631516
Temp Office in Italy: Via Crema 28, 20135 Milan (Italy)
Outline
Recruitment evolution
My Story
Social Network Figures
What is Social Recruitment?
Social Recruitment - Figures & Info
Why and When
Speed of Recruitment
New Challenges
What is Social Recruitment for me
Activities of a Social Recruiter 2.0
Traits of a Social Recruiter 2.0
Social Recruitment 2.0

Goal: Be Social Get Value
Recruitment Evolution
Off Line On Line
Social
Print Advertising
Goal: Visibility
Online JobAd
Corporate
Website
Goal: Visibility + Get
ranked

My Story
2007-2010
Italy
2010-2013
UK
2013…
UK
Recruitment
Evolution
Off Line / On Line
Recruitment
On Line
Recruitment
Social Recruitment
Recruitment
Tools
DB, Head Hunting,
Print Ad, Online job Board
DB, Head Hunting,
Online job Board
Social Networking,
Head Hunting, Online Job
Ad
Social Tools Linkedin
Linkedin,
Facebook, Twitter, Skype,
Klout
Same as before,
plus Google+, Pinterest,
Foursquare,Whatsapp…
My Company Global Brand
Niche
International Brand
Start Up
Social Brand
Recruitment
War
from War for
Clients to War for
Candidates
War for Talent
War for
Network /
Relationship

Social Networks Figures
We are starting to hire the Digital Native generation
5.3 Billion Worldwide Mobile Subscription
Being mobile can be a key factor for those who want to be one step ahead
+150 Million Active Users
+1 Billion Active Users
Source http://www.mediabistro.com

What is Social Recruitment?
Definition: Using Social Media tools to get in touch with your contacts.
We are living in an era of data overloading, high speed of interaction, multiple
social devices
… But being a Social Recruiter does not mean to stay online all day long!
Most of the time, Social Recruitment means “checking out info about
someone”!
Social Recruitment is something else!

Social Recruitment - Figures & Info
Linkedin, Facebook and Twitter are the main channels used by
Recruiters, even though nowadays they are not the only ones:
Google+, Youtube, Instagram…
Recruiters and Employers change opinion about candidates
because of specific online shared contents
Social Media cannot be used as a stand alone solution. They are
part of a multi-channel integrated strategy
78% of recruiters have made a hire thanks to Social Media
94% of recruiters use Social Media in their activities
Source http://www.jobvite.com

Why and When
Why Connecting
with friend
Streamin
g my thoughts
Business
Networking
Connecti
ng with people
that shares my
same interests
When 13.00/16.00
13.00/15.
00
07:00/09:
00 or
16:30/18:
30
09:00/11:
00

Speed of Recruitment
Time to Delivery can be reduced by 75%
But.. Technologies & Social Networks are now available to everyone!
Social Recruitment is something else!
4 Weeks min
2 Weeks min
1 Weeks min
Time to delivery (from Job Acquisition to Short List Presented)
Off Line
On Line
Social

New Challenges
After the Financial Crisis, everyone is always looking for a new
role. No more difference between active and passive candidates
Specialisation is the key success factor in a even more “global”
market. We are fighting with competitors all around the globe
The big difference will be between “social” and “not social”
contacts
Converting Contacts in Brand’s Ambassadors
We believe in co-creation and co-partecipation and collaboration

What is Social Recruitment for me
In my opinion…
Being a Social Recruiter 1.0 means:
Being Online
Being a Social Recruiter 2.0 means:
Being Open
Humanising the relationship with my contacts
Creating trust, transparency and engagement
Being a Social Recruiter 2.0 means giving a different
Recruitment Experience (Rx) to your contacts

Activities of a Social Recruiter 2.0
Find Right Candidate / Job
Opportunity trough the right mix of
Skills, Experience and Cultural Fit.
Use Social Media, Mobile App and
new technology solutions to get in
contact and keep in touch
Humanise the relationship
#H2H
Engage his/her audience
Listen to and coach when
necessary
Use Social Media to
develop brand awareness

Traits of the Social Recruiter 2.0
Passionate
Do not rely just on a DB
Use Open Communication
and Transparent methods
Believe in high standard
working ethics
Deal with real
opportunities and people
Updated with the latest industry
and technology developments
React quickly and
deliver effectively
Flexible, easy to engage
Create trust
Share intelligence / data
Work with partner not
candidate and/or clients
The Social Recruiters will win the War of Relationship, not just because
of the technology, but also because they:
CRM oriented
Mix Social, Business and
Personal Networks
Open, emphatic

Success factors:
Specialisation
Influence
#H2H
Collaboration
Social interactions
Passion
Less Salesman, More Advisor
Business Network
Personal Network
Social Network
Business Network
Personal Network
Social Network
Business Network
Social Network
Personal Network

My final numbers
KLOUT Score 45
Offline/Online Recruitment Social Recruitment 1.0 Social Recruitment 2.0
Positive ROI 2nd Year Positive ROI 1st YearPositive ROI 2nd Year
Database OnLine Database Network
Linkedin 2800 connections
KLOUT Score unknown
KLOUT Score 63
Global Brand
Niche Int. Brand
Start Up
HowSociable - Brand’s Impact
Indication of the level of activity around a brand during a given week
http://www.howsociable.com
6.1
3.0
5.6
Sources of my placements

Thanks!
Be Social Get Value!
Be Open Be Happy
#BeOpenBeHappy

Aldo Razzino - Recruiting at the Speed of Social

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Aldo Razzino - Recruiting at the Speed of Social