Learn how to deep clean your social media marketing with custom Facebook pages, social media promotions and using Facebook icons as "Calls to Action" http://social-candy.com

1. Spring Clean Your Social Media
Deep Clean ~ Webinar, April 5th

2. Presenter Information
• Darin Kotalik, Founder, CEO of
Social Candy
• Shana Ray, Social Media Manager
at Social Candy

3. Questions?
Tweet us @SocialCandyNews or
#SpringCleanSM
Email us info@social-candy.com
Find us social-candy.com

4. It is time to deep clean your
Facebook page
Create custom pages, promotions and
edit tab icons

5. Custom Fan-Gated Pages
Fan-gating is NOT going away
• Marketers need to give people a reason
why they should like the brand
• It’s a simple way to let fans know what to
expect from your Facebook Brand Page

6. Custom Fan-Gated Pages
Fan-gating gives:
• Marketers a larger audience to engage
with in the future
• Customers access to promotions,
offers, coupons and information

7. Custom Fan-Gated Pages
Give people a reason
to “like”
Note: Active.com & Trane use Social Candy

8. Drive traffic to fan-gated “landing
page”

9. Anatomy of a Custom Page
Custom Facebook pages should:
• Tell your Brand’s Story
• Engage your Community
• Encourage more Likes (aka Customers)

10. Example: Jordan Vineyards & Winery
Main “Call to Action”
Promotions & contests
Link to more information
Stay connected
Note: Jordan uses Social Candy

11. Facebook Promotions
Page admins are responsible for:
• The lawful operation of promotions,
including the official rules, offer terms
and eligibility requirements (e.g., age and
residency restrictions)

12. Gigi’s
Cupcakes
Note: Gigi’s Cupcakes uses Social Candy

13. Menage a Trois Wines
Note: Menage a Trois uses
Social Candy

14. Driving Traffic – New Timeline
Better organized to guide people to custom landing
pages and special promotions
Create Custom Icons and Pin!…
Everybody now sees promotions and “Calls to
Actions”
Visual aspect rules Timeline and custom pages

15. Pinning Posts

16. Custom Icons
Have a clear “Call to Action”
Note: Pierre Drive Thru Sandwiches uses Social Candy

17. Editing Custom Tab Icons
Two things to note:
• Photos, videos, events, maps, likes,
notes – icon images cannot be edited
• Third party page icons can be edited

18. Custom Icons
Click here before you can
edit icons

19. Custom Icons
Edit Settings

20. Tying it Together
Custom Landing Pages to…
Control your messaging
Provide clear call to action
Guide people to a promotion

21. Check Out Walla
Walla Visitors Bureau
Note: Walla Walla uses Social Candy

22. Contact Social Candy
If you want more information on
creating custom Facebook pages or
promotions, please visit our website or
email us:
http://social-candy.com
info@social-candy.com
Note: Walla Walla uses Social Candy