.

1. Social Media “Toolkit”
X469.21
OCTOBER 24, 2016

2. AGENDA
+ Native Analytics
+ Digital Monitoring
+ Content Creation
+ Influencers

3. NATIVE ANALYTICS

5. WHY USE NATIVE ANALYTICS
+ Research + assessexisting audiencesand content performance
+ Optimize campaigns and content
+ Monitor social media key performance indicators (KPIs) such
as:
+ ROI
+ Sales
+ Sign-ups
+ Lead-generation
+ Brand awareness/volume
+ Customer service resolutions

6. FACEBOOK
INSIGHTS

7. TWITTER
ANALYTICS

8. LINKEDIN
ANALYTICS

9. PINTEREST
ANALYTICS

10. GOOGLE
ANALYTICS

11. YOUTUBE
ANALYTICS

12. INSTAGRAM
ANALYTICS

15. DIGITAL MONITORING

16. WHY
MONITOR
+ Monitor campaign KPIs/Metrics/Goals
+ Gauge brand awareness
+ Competitor landscape
+ Industry landscape
+ Crisis
+ ROI

17. + Cyfe
+ Buffer
+ FollowerWonk
+ Google News
+ Google Alerts
+ Google Trends
+ Google Analytics
+ Simply Measured
+ Social Mention
FREE TOOLS
+ SumAll
+ Social Bakers (Free Trial)
+ Oktopost (Free trial)
+ Quintly (14-day trial)
+ SoTrender (free trial)
+ Keyhole (free trial)
+ Rival ID (free trial)
+ Native Social Search

18. + NetBase
+ Radian6
+ Sysomos
+ SEMrush
+ Sales Force
+ TrackMaven
+ BrandWatch
+ SproutSocial
PAID TOOLS

19. + Nielsen
+ Emarketer
+ Global Web Index
+ Library Research Databases
+ CEB, Iconoculture, Consumer Insights
OTHER TOOLS

20. CONTENT CREATION

21. PHOTO APPS

22. + Over
+ VSCO
+ Mystic
+ Enlight
+ Snapchat
+ Snapseed
+ Instagram
+ Superimpose
PHOTO APPS
+ Facetune
+ Picstart Studio
+ Anything with stickers
+ Adobe Photoshop Express

23. CONTENT DEV TOOLS
+ Flickr
+ Canva
+ ThingLink
+ Moz SEO
+ Google Drive
+ Google AdWords
+ Headline Analyzer
+ Google Webmaster
+ Giphy in Google Chrome
+ DaFont
+ PowerPoint
+ Google Font
+ Adobe Kuler
+ All kinds of apps!

24. CONTENT
MANAGEMENT TOOLS
+ Beevolve
+ TailWind
+ Hootsuite
+ ViralWoot
+ Iconosquare

25. INFLUENCER TOOLS

26. DISCOVERY EVALUATION RECRUITMENT
HOLIDAY
ACTIVATIONS MEASUREMENT
HOW INFLUENCER
STORYTELLING WORKS
CHECKPOINT:
Cohesion, brand voice
and style, uniformity
• Materials
• Outreach
• Incentives
• Negotiations
• Contracts

27. INFLUENCER
TOOLS
+ Kred
+ Klout
+ Affinio
+ Traackr
+ Buzzsumo
+ Little Bird
+ Technorati
+ FollowerWonk
+ Twrtland
+ KeyHole
+ PeerIndex
+ Google Search

28. THE END
QUESTIONS?