The Social Phonics Boot Camp as led by Adam Walker Cleaveland.

1. Adam Walker Cleaveland
twitter.com/adamwc
facebook.com/adamwc

2. OUR AGENDA
Welcome
Social Media Philosophy
Facebook
Google & Yelp
Foursquare & Check-Ins
Twitter
Blogging
Audio/Video Broadcast
The Kitchen Sink

3. COMMON OBJECTIONS

4. COMMON OBJECTIONS
“I don’t care what you had for breakfast”
“I don’t have time”
“It’s narcissistic”
“It’s a time-suck”
“I’m not interested in those people”
“It’s all too much”
“It’s not safe”
“I’m more of a face-to-face person”
“It’s shallow”

5. THAT BEING SAID...
Why are you here?
(in 140 characters or less)
:)

7. Video: Social Media Revolution

8. SOCIAL MEDIA PHILOSOPHY
To think critically about your philosophy
and strategy behind using social media.
Why are you online - and what do you
want to do with it?

9. WHO ARE WE?

10. WHO ARE WE?

11. ADAM’S SOCIAL
MEDIA PHILOSOPHY
To connect with colleagues in ministry,
broadcast my life and listen and learn
from the wisdom of the collective.
To share and learn.

12. DOUG’S SOCIAL
MEDIA PHILOSOPHY
To build a repository of Doug Pagittness.
To build and connect with an audience of
people interested in my stuff.

13. TONY’S SOCIAL
MEDIA PHILOSOPHY
To build a large social media footprint
through consistent, content-rich, and
valuable social media impressions.
To build a high-quality audience.

14. WHO ARE WE?

15. WHO ARE WE?

16. FIRST PRES
ASHLAND’S SOCIAL
MEDIA PHILOSOPHY
To build and support the online
community of our congregation.
To listen and learn.

17. SOCIAL MEDIA PHILOSOPHY
Decide on your SM ‘Personality’

18. SOCIAL MEDIA PHILOSOPHY
Personal
Professional
Institutional

19. SOCIAL MEDIA PHILOSOPHY
Decide on your SM ‘Personality’

20. SOCIAL MEDIA PHILOSOPHY
Pick a limited number of SM outlets
Strengths: Quick, Easy, Short, Hip, 140
Weaknesses: Low Commitment, Fleeting
“Followers”

21. SOCIAL MEDIA PHILOSOPHY
Pick a limited number of SM outlets
Strengths: Huge, Evolving, Powerful
Weaknesses: Low Commitment, Fleeting,
Low Control
“Friends & Fans/Likers”

22. SOCIAL MEDIA PHILOSOPHY
Pick a limited number of SM outlets
Strengths: Proprietary, Unlimited, Deep
Weaknesses: Hard to Get Noticed, Higher
Commitment
“Readers”

23. SOCIAL MEDIA PHILOSOPHY
Pick a limited number of SM outlets

24. SOCIAL MEDIA PHILOSOPHY

25. SOCIAL MEDIA PHILOSOPHY
Determine what you want from SM

26. SOCIAL MEDIA PHILOSOPHY
Determine what you want from SM
Push

27. SOCIAL MEDIA PHILOSOPHY
Determine what you want from SM
Push
Listen

28. SOCIAL MEDIA PHILOSOPHY
Determine what you want from SM
Push
Listen
Connect

29. SOCIAL MEDIA PHILOSOPHY
Determine what you want from SM
Push
Listen
Connect
Learn

30. SOCIAL MEDIA PHILOSOPHY

31. SOCIAL MEDIA PHILOSOPHY
Determine a work flow

32. SOCIAL MEDIA PHILOSOPHY
Determine a work flow
SM should be an integrated, natural
outgrowth of your regular work life.

33. SOCIAL MEDIA PHILOSOPHY
Determine a work flow
SM should be an integrated, natural
outgrowth of your regular work life.
Repurpose what you’re already doing.

34. SOCIAL MEDIA PHILOSOPHY
Determine a work flow
SM should be an integrated, natural
outgrowth of your regular work life.
Repurpose what you’re already doing.
Be disciplined.

35. SOCIAL MEDIA PHILOSOPHY

36. SOCIAL MEDIA PHILOSOPHY
Now it’s time for you to consider your
own social media philosophy…

37. SOCIAL MEDIA PHILOSOPHY
Now it’s time for you to consider your
own social media philosophy…
➡ Decide on a ‘personality’

38. SOCIAL MEDIA PHILOSOPHY
Now it’s time for you to consider your
own social media philosophy…
➡ Decide on a ‘personality’
➡ Pick a limited number

39. SOCIAL MEDIA PHILOSOPHY
Now it’s time for you to consider your
own social media philosophy…
➡ Decide on a ‘personality’
➡ Pick a limited number
➡ Determine what you want

40. SOCIAL MEDIA PHILOSOPHY
Now it’s time for you to consider your
own social media philosophy…
➡ Decide on a ‘personality’
➡ Pick a limited number
➡ Determine what you want
➡ Determine work flow

41. SOCIAL MEDIA PHILOSOPHY
Now it’s time for you to consider your
own social media philosophy…
➡ Decide on a ‘personality’
➡ Pick a limited number
➡ Determine what you want
➡ Determine work flow

42. SOCIAL MEDIA PHILOSOPHY
Now it’s time for you to consider your
own social media philosophy…
➡ Decide on a ‘personality’
➡ Pick a limited number
➡ Determine what you want
➡ Determine work flow

43. OUR AGENDA
Welcome
Social Media Philosophy
Facebook
Google & Yelp
Foursquare & Check-Ins
Twitter
Blogging
Audio/Video Broadcast
The Kitchen Sink

44. FACEBOOK
The World is Obsessed with
Facebook
Mom Is on Facebook

46. Zuckerberg just wanted people to be
themselves. On earlier social networks
like Friendster and Myspace, identity was
malleable and playful, but Facebook was
and is different. "We're trying to map
out what exists in the world," he says.
"In the world, there's trust. I think as
humans we fundamentally parse the
world through the people and
relationships we have around us. So at
its core, what we're trying to do is map
out all of those trust relationships,
which you can call, colloquially, most of
the time, friendships." He calls this map
the social graph, and it's a network of an
entirely new kind.
-TIME Magazine, 2011

47. Profile
vs.
Page
vs.
Group

48. PROFILE
Personal - that’s you!
Use privacy settings
Put friends in lists
Link to other social media

49. PAGE
Allows (Some) Anonymity
Indexed in Search Engines
Multiple Administrators
No Limit to Fans
Buy Ads

50. 10 FACEBOOK TIPS

51. 10 FACEBOOK TIPS
1. Reach out to other churches.

52. 10 FACEBOOK TIPS
1. Reach out to other churches.
2. Take your fans behind the pulpit.

53. 10 FACEBOOK TIPS
1. Reach out to other churches.
2. Take your fans behind the pulpit.
3. Go beyond the ministry.

54. 10 FACEBOOK TIPS
1. Reach out to other churches.
2. Take your fans behind the pulpit.
3. Go beyond the ministry.
4. Ask for input from fans.

55. 10 FACEBOOK TIPS
1. Reach out to other churches.
2. Take your fans behind the pulpit.
3. Go beyond the ministry.
4. Ask for input from fans.
5. Be visual.

56. 10 FACEBOOK TIPS

57. 10 FACEBOOK TIPS
6. Make everything an event.

58. 10 FACEBOOK TIPS
6. Make everything an event.
7. Don’t just ask for things.

59. 10 FACEBOOK TIPS
6. Make everything an event.
7. Don’t just ask for things.
8. Don’t forget the basics.

60. 10 FACEBOOK TIPS
6. Make everything an event.
7. Don’t just ask for things.
8. Don’t forget the basics.
9. Offer exclusive content.

61. 10 FACEBOOK TIPS
6. Make everything an event.
7. Don’t just ask for things.
8. Don’t forget the basics.
9. Offer exclusive content.
10.Check out other tools (Apps).

62. GROUPS (new-ish)
Private Group Communication
Does not show up in your profile
Multiple Administrators
Best for 3-150 people
Send messages, Share documents, Chat

63. USERNAMES
www.facebook.com/username
Customized Facebook URL
For a Profile or a Page
Only Get One Chance!

64. Social Phonics
Soul City Church
LifeChurch.tv
#RunRevRun

65. OUR AGENDA
Welcome
Social Media Philosophy
Facebook
Google & Yelp
Foursquare & Check-Ins
Twitter
Blogging
Audio/Video Broadcast
The Kitchen Sink

66. GOOGLE
www.google.com/places
Claim the listing
Be sure the location is correct
Add information
Get reviews

67. GOOGLE
goo.gl
Shortened URLs
QR Codes
Alerts (Google News & Reader)

68. GOOGLE+
plus.google.com
Create circles
Link Accounts
Share Info & Have Hangouts!

69. YELP
Get reviews
Get found
Mission Bay Community Church (SF)

70. OUR AGENDA
Welcome
Social Media Philosophy
Facebook
Google & Yelp
Foursquare & Check-Ins
Twitter
Blogging
Audio/Video Broadcast
The Kitchen Sink

71. LOCATION BASED SOCIAL NETWORKS
Foursquare, Gowalla, Yelp/Facebook
“Check-Ins” - Rewards
Mayor Specials
Word Gets Out - Location Shared
Connect with People in your Community

73. OUR AGENDA
Welcome
Social Media Philosophy
Facebook
Google & Yelp
Foursquare & Check-Ins
Twitter
Blogging
Audio/Video Broadcast
The Kitchen Sink

74. Twitter in Plain English
Follow Your Interests.
Discover Your World.

75. AMBIENT AWARENESS
"They call it “ambient awareness.” It is, they say, very much like being
physically near someone and picking up on his mood through the little things
he does — body language, sighs, stray comments — out of the corner of your
eye. This is the paradox of ambient awareness. Each little update — each
individual bit of social information — is insignificant on its own, even
supremely mundane. But taken together, over time, the little snippets
coalesce into a surprisingly sophisticated portrait of your friends’ and family
members’ lives, like thousands of dots making a pointillist painting. This was
never before possible, because in the real world, no friend would bother to
call you up and detail the sandwiches she was eating." (source link)

76. USES OF TWITTER
Pushing Content
Events
Listening
Search
News

77. TWOOLS
Twitter Search Tweetbot (iPhone)
@reply Twitterberry
DM = d username Tweetdeck
#hashtags Twitter Grader
Twubs Hootsuite

80. OUR AGENDA
Welcome
Social Media Philosophy
Facebook
Google & Yelp
Foursquare & Check-Ins
Twitter
Blogging
Audio/Video Broadcast
The Kitchen Sink

81. BLOGGING
Personal/Professional/Institutional
RSS Feed
Feedburner
Google Analytics
WordPress & Posterous

82. Posterous WordPress
Free Free
Posts to all sites Best blogging
Easy Group Blogs platform
Handles All Media Best themes/
types (photos, designs
audio, video) Very powerful

83. Posterous
Share any type of media • Post by Email
Custom Themes • Posterous Apps
Autopost to all the popular sites
Easy to share content • Free
Custom Domain Names

84. OUR AGENDA
Welcome
Social Media Philosophy
Facebook
Google & Yelp
Foursquare & Check-Ins
Twitter
Blogging
Audio/Video Broadcast
The Kitchen Sink

85. AUDIO & VIDEO BROADCAST
YouTube/Vimeo: Pre-recorded Video
USTREAM: LIVE Video
Podcasting: Pre-recorded Audio
BlogTalkRadio: LIVE Audio
Posterous: Pre-recorded Audio

86. United Breaks Guitars

87. OUR AGENDA
Welcome
Social Media Philosophy
Facebook
Google & Yelp
Foursquare & Check-Ins
Twitter
Blogging
Audio/Video Broadcast
The Kitchen Sink

89. THE KITCHEN SINK

90. THE KITCHEN SINK
QR Codes

91. THE KITCHEN SINK
QR Codes
Keepvid.com

92. THE KITCHEN SINK
QR Codes
Keepvid.com
MailChimp

93. THE KITCHEN SINK
QR Codes
Keepvid.com
MailChimp
Flickr

94. THE KITCHEN SINK
QR Codes
Keepvid.com
MailChimp
Flickr
Instagram

95. THERE IS ALWAYS MORE...

96. HOT TIPS

97. HOT TIPS
• Have a personal email

98. HOT TIPS
• Have a personal email
• Make a Google Profile

99. HOT TIPS
• Have a personal email
• Make a Google Profile
• Consider Using Posterous

100. HOT TIPS
• Have a personal email
• Make a Google Profile
• Consider Using Posterous
• Use an RSS Reader

101. HOT TIPS
• Have a personal email
• Make a Google Profile
• Consider Using Posterous
• Use an RSS Reader
• Do. Not. Use. Internet. Explorer. Use
anything other than it (Chrome, Safari,
Firefox)

102. HOT TIPS
• Have a personal email
• Make a Google Profile
• Consider Using Posterous
• Use an RSS Reader
• Do. Not. Use. Internet. Explorer. Use
anything other than it (Chrome, Safari,
Firefox)
• Comment, comment, comment!

103. HOT TIPS
• Have a personal email
• Make a Google Profile
• Consider Using Posterous
• Use an RSS Reader
• Do. Not. Use. Internet. Explorer. Use
anything other than it (Chrome, Safari,
Firefox)
• Comment, comment, comment!
• Purchase URLs

104. HOT TIPS

105. HOT TIPS
• Get a Password App (1Password,
LastPass)

106. HOT TIPS
• Get a Password App (1Password,
LastPass)
• Choose Usernames Carefully

107. HOT TIPS
• Get a Password App (1Password,
LastPass)
• Choose Usernames Carefully
• Choose a Good Profile Pic

108. HOT TIPS
• Get a Password App (1Password,
LastPass)
• Choose Usernames Carefully
• Choose a Good Profile Pic
• Links, Links, Links

109. HOT TIPS
• Get a Password App (1Password,
LastPass)
• Choose Usernames Carefully
• Choose a Good Profile Pic
• Links, Links, Links
• Nings & Wikis

110. HOT TIPS
• Get a Password App (1Password,
LastPass)
• Choose Usernames Carefully
• Choose a Good Profile Pic
• Links, Links, Links
• Nings & Wikis
• Use Wasted Time

111. HOT TIPS
• Get a Password App (1Password,
LastPass)
• Choose Usernames Carefully
• Choose a Good Profile Pic
• Links, Links, Links
• Nings & Wikis
• Use Wasted Time
• Use Facebook Lists

112. HELPFUL BLOG POSTS

113. HELPFUL BLOG POSTS
• Signing Up For & Using Twitter

114. HELPFUL BLOG POSTS
• Signing Up For & Using Twitter
• Should Your Church or Religious
Organization Be on Twitter?

115. HELPFUL BLOG POSTS
• Signing Up For & Using Twitter
• Should Your Church or Religious
Organization Be on Twitter?
• How to Best Use Social Media to
Enhance Your Church’s Mission Trips

116. HELPFUL BLOG POSTS

117. HELPFUL BLOG POSTS
• “What? You’re Not Using” Tech Blog
Series (focusing on 1Password,
Dropbox, Evernote, Clippy,
TeamViewer, Reeder, Posterous,
WordPress, VisualHub and Preview

118. JOIN US AT SUMMER CAMP