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MyCityLinks(Tabloid)–Teaser Campaign(30th April– 18th May 2013)By: Prelude Digital
How the newly launched “MyCityLinks”fortnightly tabloid kick-started with a “TeaserCampaign”
Target AudienceOur target audience included:• Students of all age groups• Working Professionals of all categories“Summing up all, audiences targeted were basically thegeneral public , irrespective of the category they belonged to”
ResultThe results of the campaign were as follows:1) Around 1000 likes were received in the first 4 days2) The page became an interactive platform from the first dayitselfStatistically speaking , the campaign was a huge hit amongthe common masses and our purpose was rightly served
OurTeamCredits for this successful contest entirely goes to :1)Pratik Mohapatra a.k.a Digi Dude – The man behindthe concept of Prelude Digital2) Ajit kumar Behera a.k.aGoogle Guru3) Pradyumna Prusty a.k.a Techno crat4) Nidhi Lohia a.k.a Social keeda
Our OpinionIn our opinion this campaign proved to a great hit togather fan-base and people became very enthusiastic toknow what is going to launch. It became an Interactivepage in a very short span of time, and our hard workreally paid off.Teaser campaigns are a great medium to launch a newproduct/service
Agency Detail – “Prelude Digital”We are Prelude Digital – A 360 degree Digital Media Agency based in the“Temple City-Bhubaneswar” situated in Odisha. A digital media team havinga natural flair for design & strategy.Our Services include:• Social Media Marketing• SEO & Analytics• Website Designing• Advertising Campaigns & App Development• Humanizing brandsPrelude Digital – “Giving an Introduction to something important”