1. Top Indian Brands on Social Media – September 2013
analyzed by

2. The Platform
Unmetric monitors over 10,000 brands
across 30 sectors and all major countries.
We analyze data from:
Is Your Brand Social Enough?
Not-so-obvious Competitive Intelligence on
over 10,000 brands across 30 sectors...
so you know who is outsocializing who. And
how.

3. ANALYSIS OF
BRANDS ON
FACEBOOK
SO
Fans, Conversations, Engagement,
Campaigns, etc...

4. Sector Leaders in India
(Based on the Unmetric Score for Facebook)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Retail Chains
Home Care
Insurance
Consumer Electronics
Restaurant
Personal Care
Banking
September 2013
Brand

5. A closer look
into these
sectors & brands

6. Comparing Top Aviation Brands
Engagement
Audience
Conversation
(as % of fans)
Community
Admin Posts
Engagement
Fan Posts
% of Fan
Posts
Admin
Responded
0.40 %
19
47
-
-
25.2 %
5.9 %
52
9
59
71.2 %
5.33,458
2.4 %
0.85 %
34
5
-
-
Lufthansa India
3,41,790
2.7 %
1.7 %
43
23
23
47.8 %
Air India
63,153
9.6 %
6.8 %
19
316
-
-
Brand Name
Total Fans
Fan Growth
Jet Airways
11,42,259
0.49 %
AirAsia India
3,16,354
SpiceJet
September 2013

7. Air India – Creative Wings Contest
Air India ran the Creative Wings
Contest in September. The
Contest related posts engaged
the best with its fans.
The Creative Wings Contest
related posts had an average
engagement score of 503, higher
than the overall engagement
score of 316.

8. Comparing Top Food / Beverage Brands
Engagement
Audience
Conversation
(as % of fans)
Brand Name
Community
Admin Posts
Engagement
Fan Posts
% of Fan
Posts Admin
Responded
5%
26
158
622
2.9 %
3%
1.2 %
56
8
211
9.5 %
40,04,771
1.9 %
0.92 %
35
19
501
0.20 %
Kurkure
30,32,264
0.19 %
1.6 %
136
28
201
79.1
Mentos India
12,45,141
4.7 %
5.9 %
134
102
52
36.5 %
Total Fans
Fan Growth
Cadbury Dairy Milk
SILK
31,75,175
6.7 %
Bingo!
46,55,354
Cadbury
Celebrations
September 2013

9. Cadbury Dairy Milk SILK - #SayItWithSilk
Cadbury Dairy Milk introduced a new range of Silk bars with customized messages
engraved on the bar. The brand promoted the new range with the hashtag
#SayItWithSilk and this engaged best with the fans.
The Cadbury Dairy Milk SILK
Facebook page had an
engagement score of 158
which is 5 times the sector
average.

10. Comparing Top Automotive brands
Engagement
Audience
Conversation
(as % of fans)
Community
Admin Posts
Engagement
Fan Posts
% of Fan
Posts
Admin
Responded
5.1 %
26
131
439
1.8 %
18.2 %
4.2 %
166
11
424
23.3 %
23,71,645
10.4 %
4.8 %
61
70
353
-
Mahindra Scorpio
25,30,486
1.7 %
1.5 %
16
89
359
3.3 %
Tata Nano
38,36,584
-0.18 %
0.50 %
50
14
104
78.8 %
Brand Name
Total Fans
Fan Growth
Audi India
27,45,346
12.5 %
Hyundai India
23,20,378
BMW India
September 2013

11. Audi India – Autumn Collection 2014
The Audi Autumn Collection created lots of buzz on the Audi India’s Facebook
page, being the most engaging type of content in September. As a result, Audi
India’s average engagement score was 131 while the sector average was 77.

12. ANALYSIS OF
BRANDS ON
TWITTER
Followers, Customer Service Metrics,
Campaigns, etc...

13. Sector Leaders in India
(Based on the Unmetric Score for Twitter)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Retail
Banking
Insurance
Consumer Electronics
Restaurant
September 2013
Brand

14. A closer look
into these
sectors & brands

15. Comparing Top Banking & Finance Brands
Number of Tweets
Brand Name
Total Followers
Followers
Growth
Engagement
Score
Average
Response Time
Proactive
Tweets
Replies
Retweets
Kotak Mahindra
Bank
62,410
13.9 %
30
48
212
1
11:17:27
HDFC Bank
9,882
6.5 %
34
4
846
8
5:17:15
Axis Bank
6.460
117.5 %
484
126
25
80
2:32:44
ICICI Bank
9,987
5%
53
54
428
-
33:53:11
YES Bank
2,838
-0.45 %
135
103
34
21
37:30:35
September 2013

16. Axis Bank - #ShopaholicsFestival
Axis Bank conducted the Shopaholics
Festival between 18th and 24th
September. The brand ran contests and
promotions using the
#ShopaholicsFestival, which was the
most tweeted hashtag by its followers.
Axis Bank grew its fan base by an
astounding 117.5% in September and it
gained 2,606 fans between 18th and
14th September.

17. Comparing Top Food/Beverage Brands
Number of Tweets
Brand Name
Total Followers
Followers
Growth
Engagement
Score
Average
Response Time
Proactive
Tweets
Replies
Retweets
Pepsi India
93,751
8.2 %
48
63
25
15
5:36:27
Mad Over Donuts
10,607
1.5 %
347
139
428
496
4:34:20
Bingo!
1,653
27.7 %
965
113
122
128
0:55:45
Cadbury Diary Milk
Silk
8,225
21 %
478
54
62
165
5:43:20
Cadbury
Celebrations
18,221
0.40 %
31
30
4
1
2:32:07
September 2013

18. Mad Over Donuts - #MyTeacherGyaan
Mad Over Donuts’ My Teach Gyaan
contest, conducted as a lead up to
Teachers Day, created lots of buzz
amongst its followers . The
#MyTeacherGyaan was one of the
most engaging and used hashtags in
September.
In September, Mad Over
Donuts’ overall
engagement score was
347, while the sector
average was just 50.

19. Comparing Top Insurance Brands
Number of Tweets
Brand Name
Total Followers
Followers
Growth
Engagement
Score
Average
Response Time
Proactive
Tweets
Replies
Retweets
HDFC Life
60,754
47.9 %
32
64
18
-
39:37:03
Aviva India
4,875
13.9 %
975
197
51
20
3:57:40
Future Generali
1,153
8.6 %
551
172
90
52
1:03:51
3,924
1.5 %
275
165
103
8
2:29:01
5,213
403.1 %
785
85
46
14
15:22:09
Bajaj Allianz
Max Life Insurance
September 2013

20. Future Generali - #DaughterIsSpecial Contest
Future Generali ran a Twitter
contest as part of Daughter’s Day
using the #DaughterIsSpecial. The
contest helped engage with its
followers and was the most
tweeted hashtag for the month.
As a result, the hashtag
#DaughterIsSpecial attained an
engagement score of 960 and an
overall engagement score of 551,
which is 4 times the sector average
of 148.

21. ANALYSIS OF
BRANDS ON
YOUTUBE
SO
Views, Shares, Uploads, Top Video, etc...

22. Sector Leaders in India
(Based on the Unmetric Score for YouTube)
Sector
Brand
Sector
Automotive
Food & Beverages
Aviation
Retail
Banking
Insurance
Personal Care
Restaurant
September 2013
Brand

23. A closer Look at
Selected Top
Brands
SO

24. Hyundai India
Grand i10 – Surprisingly Distinct
Video Views Growth
Hyundai India’s Grand i10 ad video was the
most watched video in its channel in
September with more than 500,000 views.

25. Oreo India
Strawberry Chocolatey
Video Views Growth
Oreo India’s Strawberry Chocolatey video
garnered more than 440,000 views and
was the most watched video on its
channel in September.

26. Jabong
Robbery - Hindi
Video Views Growth
Jabong new TVC ‘Robbery’ was the most
viewed video on its channel in September
with more than 89,000 views.

27. THANK YOU
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About Unmetric :
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