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Social Media Case Study: How Slideshare Helped Simplify360 Build a Strong Global Brand
1. HOW SLIDESHARE HELPED SIMPLIFY360
BUILD A STRONG GLOBAL BRAND
“Being an SMM product company, social media was the most
natural way for us to communicate our brand. And Slideshare was
the perfect platform to execute our vision. ”
– Deep Sherchan, CMO Simplify360
2. The Business is a Castle.
Social Profiles are the Towers
defending this Castle.
3. Share company
presentations, white papers,
Research Reports
Official Blog for PR and
content Generation
Inform, update,
broadcast, engage Simplify360
Website
Share latest promotional
Video with fans
Promote, Engage,
Advertise
Simplify360 Online Marketing Grid
5. Intelligence Content Venue Promotional KPIs
Platforms
• Size of the
Listen for community.
Simplify360’s
Competition &
Industry • Level of
Keywords Engagement.
Listen on
Twitter, • No of issues
Facebook, resolved.
Blogs, News,
• Amount of product
feedback received.
• Leads Generated or
Actual Sales.
Execution and 360 Degree Reporting:
The evolution of a Social Enterprise.
7. Optimizing and
Whitepapers, Visualizing the
Presentations & Content
Videos
Ideas and
Stories
Shared on Facebook,
Twitter, Blogs,
Pinterest, Google
Plus, and more.
Innovation and creativity is the baseline.
Simplify360 masters it.
9. The sky is the limit. A hundred thousand views per
presentation no longer remains the lone benchmark for
celebrity videos. We achieved it for Technical Presentations.
11. The beauty is in beating the topper.
We produce better results with concentrated efforts that do
not end in publishing presentations on Slideshare. Our
Content Marketing starts with publishing on Slideshare.
16. 81 Slideshares
Over 2.5 Million Views
2,730+ Downloads
251 Direct Leads
Blogs, Twitter and Facebook can complement Slideshare in a big
way
17. • On an average, 31K + views per Slideshare post
• 22 Slideshare posts promoted by Slideshare as
‘Featured Content’ on the Slideshare front page
• 23 Slideshare posts became HOT on at least one
social network (Twitter, Facebook or LinkedIn)
• Several presentations feature on the first page in
Google Search for industry keywords
Success Stories with Slideshare
19. • 3 to 5 strong business leads every week; over 25
indirect leads.
• Most enterprises know Simplify360 through one
of our research papers
• Strong branding among agencies; they are our
regular readers.
• The creation of a premium brand – Simplify360.
The best content rules. The strategy takes it there.
The right choice of platform keeps it at the top.
21. How-To & Case Studies
On Simplify360
Leadership Presentations
Research Reports
How- To
Generic Social Media
Presentations
The secret of our success : A strong content plan that publishes
content weekly or bi-weekly
22. After 2 years of serious effort,
Simplify360 is one of the Most Prominent Brands in the industry.
All hail to The King of Social Media - Slideshare.