Social Media Case Study: Under the Dome
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Social Media Case Study on Under the Dnme, a new tv show on BIG CBS LOVE Channel. It is a Twitter Campaign
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Social Media Case Study: Under the Dome
- 1. Powered By:
- 2. Objective • Create awareness about the premiere of Under The Dome on BIG CBS Love • Create Excitement & Buzz around the show
- 3. PHASE #1 Invites to the influential people on Twitter
- 4. TWIVTE TO OUR GUESTS
- 6. PERSONAL INVITES TO EACH TWEEP
- 7. Time Particulars Thursday – 8 pm Onwards 8 – 8:30 Drinks 8:30 - 9:00 Ice Breakers – Activity 1 9:00 – 9:15 Briefing of the Show 9:15 – 9.45 Screening of the Show 9:45 – 10:00 Under The Dome – Twitter Activity 10:00 – 10:15 Continue Screening 10:15 Drinks & Food Event Flow
- 11. Metrics
- 12. New Followers gained after the TweetUp: 32 Follower Growth
- 13. Top tweets were during the TweetUp at around 10.35pm Total Tweets - 3166
- 14. Highest reach witnessed during the TweetUp between 9.10pm-9.45pm Total Reach – 3.4million
- 15. Total Timeline Deliveries – 6.34 million * Please Note: Total Reach is the direct reach of the Tweets whereas Timeline deliveries is an indirect reach of the Tweets (i.e. reach via retweets of the influencers tweets)
- 16. Tweets from @BIGCBSLove that got the highest RTs & @mentions
- 17. Total Participants - 2120 Top contributors during the TweetUp at around 9.50pm
- 18. Top Contributors & Their Total Reach (Direct + Indirect)
- 20. Top User Ratio * Top users by Number of Tweets
- 21. India was the 2nd largest country to contribute towards tweet about #UnderTheDome Location Analysis
- 22. Women between 18 – 24 were the top conversation contributors Demographics
- 23. PHASE #2 28-Jun-2013: #UnderTheDome Contest
- 24. • Step 1 If you were stuck #UnderTheDome what would you take with you? • Step 2 Key Influencers RT’d and participated Contest Flow
- 26. Total Contest Participants - 900
- 27. Highest tweets were at 3.55pm Total Tweets - 1827
- 28. Highest reach seen during the contest at 4.00pm Total Reach – 1.72million
- 29. Total Timeline Deliveries – 3.06 million * Please Note: Total Reach is the direct reach of the Tweets whereas Timeline deliveries in an indirect reach of the Tweets (i.e. reach via retweets of the influencers tweets)
- 30. Contest Tweets & ReTweets
- 31. Contest Winners
- 32. Followers gained after contest: 44
- 33. And the BIG bang…
- 34. Trended in Mumbai & India for + 4 Hours At No. 1 position!
- 35. PHASE #3 28-Jun-2013: Live Tweeting from 9 pm – 11 pm
- 36. Live Tweets during the show
- 37. Live Reviews of the Show
- 38. Highest tweets were witnessed during the show at 10.50pm Total Tweets during show - 428
- 39. Total Participants - 300 Top contributors were also witnessed during the show at around 10.50pm
- 40. Highest reach happened just 45 minutes before the show Total Reach – 6,01,381
- 41. Total Timeline Deliveries – 1.02 million * Please Note: Total Reach is the direct reach of the Tweets whereas Timeline deliveries in an indirect reach of the Tweets (i.e. reach via retweets of the influencers tweets)
- 42. Highlights • India was the 2nd largest country to contribute towards tweets about #UnderTheDome • Number of Followers increased: 78 • Total Outreach: 5.7 million
- 43. THANK YOU