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Twitter January 2021 Rankings Report

Twitteet, a social media analytics firm has released its January analytics report. The categories whose Twitter engagement have been analysed include Politicians (party-wise), Journalists, Business Leaders Founders & Investors), Sportspersons (cricket and other sports), Movies stars (Hindi and regional), Authors, Chefs, and Comedians.

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Twitter January 2021 Rankings Report

  2. 2. About Twitteet Twitteet is a analytics platform representing ratings, rankings and curated feeds based on Twitter engagement of journalists, news organizations, politicians, sportspersons, celebrities and businessmen. Methodology The Twitteet is using the following methodology to showcase daily engagement and ranking based on engagement in different respective categories. Before we explain the methodology, it needs to be understood that data and analytics are resultant of the methodology. The methodology defines the data, running analytics on the same data, creates engagement and ranking information on the front end shown to you. Click here for Methodology Details TWITTEET JANUARY 2021 RANKINGS 02
  3. 3. January 2021 Report Summary Here are the category leaders for key categories: Prime Minister Narendra Modi topped the overall Indian Twitter engagement rankings for Jan 2021 with over 8 million engagements 1. Politicians – Narendra Modi - 80,29,733 Twitter Engagements 2. Bollywood – Sonu Sood - 14,26,286 Twitter Engagements 3. Business Head – Sundar Pichai - 4,38,704 Twitter Engagements 4. Cricketer – Virat Kohli - 26,24,935 - Twitter Engagements 5. Sports Star (non-cricket) – Boxer Vijender Singh - 5,31,229 Twitter Engagements 6. TV Star – Sidharth Shukla - 3,21,963 Twitter Engagements 7. Journalist – Deepak Chaurasia - 23,91,309 Twitter Engagements 8. Founders – Cred’s Kunal Shah – 99,015 Twitter Engagements 9. Comedians –Ashish Chanchlani - 5,82,661 Twitter Engagements 10. Regional Cinema Star – Mahesh Babu – 7,58,994 Twitter Engagements 11. RJ’s – Radio Mirchi’s Sayema – 2,97,896 Twitter engagements. TWITTEET JANUARY 2021 RANKINGS 03
  5. 5. Politicians TWITTEET JANUARY 2021 RANKINGS 05 Engagement ratio = engagement/followers
  6. 6. Politicians Among Indian Politicians BJP dominated with PM Modi, Amit Shah, Yogi Adityanath and Sambit Patra taking 4 of the top 5 positions and 7 of the top 10 positions on engagement on Twitter. Congress leader Rahul Gandhi was at #2 with nearly 2.6 million engagements, followed by UP CM Yogi Adityanath (2.1 million), Home Minister Amit Shah (1.76 million) and party spokesperson Sambit Patra (1.11 million engagements) at #3, #4, and #5 respectively. BJP President JP Nadda, Cabinet Minister Piyush Goyal and MP CM Shivraj Chouhan were at 7,8, and #9 respectively. Samajwadi Party’s Akhilesh Yadav at #6 with 10.8 lakh engagement and and RJD’s Tejashwi Yadav at # 10 with 5.63 lakh engagements were the only other politicians in the top 10. TWITTEET JANUARY 2021 RANKINGS 06
  7. 7. Journalists TWITTEET JANUARY 2021 RANKINGS 07 Engagement ratio = engagement/followers
  8. 8. In the intensively competitive Journalists category, News Nation’s Deepak Chaurasia yet again topped Twitter engagement with a whopping 2.3 million engagements. Sushant Sinha was at #2 with 1.13 million engagements followed by India TV’s Editor-in-Chief Rajat Sharma with 8.82 lakh engagements. Chennai based, entertainment industry tracker Sreedhar Pillai is at #4 with 7.27 lakh engagements. Shefali Vaidya is at #5 with 6.67 lakh engagements, AajTak’s Rohit Sardana is at #6 with 6.4 lakh engagements – a huge jump from 3.48 lakh engagements in December. At #7 is ABP News’s Rubika Liyaquat with 5.99 lakh engagement, at #8, Sakshi Joshi with 5.55 lakh engagements followed by Swarajya’s Swati Goel Sharma at #9 with 5.42 lakh engagements and a new entrant to the top 10 - ANI’s Smita Prakash with 5.29 lakh engagements. Rana Ayyub, India Today’s Consulting Editor Rajdeep Sardesai and Zee News’s Editor in Chief Sudhir Chaudhary was at # 11, #12 an #13 respectively. Number 10 to number 20 below: Journalists TWITTEET JANUARY 2021 RANKINGS 08
  9. 9. Bollywood Stars TWITTEET JANUARY 2021 RANKINGS 09 Engagement ratio = engagement/followers
  10. 10. Bollywood Stars Sonu Sood’s humanitarian work during the pandemic continues to see huge resonance on Twitter where even at a Twitter following of an eighth of super star Shah Rukh Khan (Sonu Sood’s 5 million followers to SRK’s 41.4 million followers) he topped Twitter engagement among Bollywood Stars with a whopping 14.26 lakh engagements. Akshay Kumar was at #2 with 7.2 lakh engagements and Anupakm Kher with 6.82 lakh engagements was at #3. Amitabh Bachchan was at #4 with 4.89 lakh engagement followed by Shah Rukh Khan at #5 with 3.60 lakh engagements. Disha Patani at #6 with 3.28 lakh engagements and Sunny Leone at #10 with 2.11 lakh engagements were the only 2 lady stars on the Bollywood Top 10. Salman Khan wth 3.22 lakh engagements, Hrithik Roshan with 2.95 lakh engagements and Riteish Deshmukh with 2.81 lakh engagements were at #7, #8 and #9 respectively. TWITTEET JANUARY 2021 RANKINGS 10 The above graph shows bollywood celebs have some of the weakest engagement, as their engagement ratio is very weak
  11. 11. In the Business Leaders category (which includes Indian Origin CEO’s), Google’s CEO Sundar Pichai had the highest engagement of 4.38 lakh beating perennial favourite Anand Mahindra who was at #2 with 3.59 lakh engagements. RPG Group’s chief Harsh Goenka is at #3 with 2.37 lakh engagements. Chinese mobile phone brands India CEO’s Madhav Sheth of RealMe and Manu Kumar Jain of XioMi and are at #4 and #5 respectively with 1.69 lakh and 1.53 lakh engagements respectively. Another global Indian Microsoft’s CEO Satya Nadella with 58K engagements was at #6, followed by Wipro’s Rishad Premji, Biocon Chief, Kiran Mazumdar-Shaw, Marico’s Harsh Mariwala and Adani Group’s Chairman Gautam Adani. Business Heads TWITTEET JANUARY 2021 RANKINGS 11 Engagement ratio = engagement/followers
  12. 12. Cricketers The exciting India-Australia test series drove engagement for cricket and cricketers and India captain Virat Kohli topped Twitter engagement among cricketers with a whopping 2.6 million engagements. Overall Virat had the second highest Twitter engagement among all Indians on Twitter only after Prime Minster Narendra Modi. Anushka and Virat announcing the birth of their baby girl, no doubt had a big role to play.Virendra Sehwag was at #2 with 1.9 million engagements followed by Sachin Tendulkar at #3 with 14.5 lakh engagements. Ravichandran Ashwin was at #4 with 13.68 lakh engagements and Suresh Raina with 11.84 lakh engagements at #5. TWITTEET JANUARY 2021 RANKINGS 12 Engagement ratio = engagement/followers
  13. 13. Sports Stars non-cricket TWITTEET JANUARY 2021 RANKINGS 13 Engagement ratio = engagement/followers
  14. 14. Sports Stars non-cricket Among Indian sports persons, outside of cricket, Olympic medallist, pro-boxer and Congress politician Vijendra Singh tops with 5.31 lakh engagements, driven in part by his support to the agitating farmers. His support to the farmers protest did help boost his twitter engagement. Badminton star Saina Nehwal was at #2 with 1.49 lakh engagements followed by shooter Manu Bhaker at #3 with 1.19 lakh engagements and wrestler Yogeshwar Dutt at #4 with 1.14 lakh engagements. Perhaps the India’s best kept secret in sports is veteran pistol shooter, coach and sports enthusiast 88-year old Dadi Chandro Tomar, better known as ‘Shooter Dadi’ from Baghpat, UP. Since learning to shoot when she was well into her sixties, she has attained national fame as an accomplished shooter having won more than 30 national championships. She was at #5 in the non-cricket sports category with a phenomenal 68,729 engagements leaving superstars like Geeta Phogat, Ritu Phogat and Bajrang Punia behind! TWITTEET JANUARY 2021 RANKINGS 14
  15. 15. Comedians Among comedians, Ashish Chanchlani topped impressively with 5.82 lakh engagements with the next highest Vir Das at #2 with 2.74 lakh engagements. Kunal Kamra was at #3 with 2.3 lakh engagements. TWITTEET JANUARY 2021 RANKINGS 15 Engagement ratio = engagement/followers
  16. 16. Founders Cred Founder Kunal Shah towered over the Business Founders category with 99,000 K engagements. TWITTEET JANUARY 2021 RANKINGS 16 Engagement ratio = engagement/followers
  17. 17. TV Stars TWITTEET JANUARY 2021 RANKINGS 17 Engagement ratio = engagement/followers
  18. 18. TWITTEET JANUARY 2021 RANKINGS 18 Regional Cinema Actors Engagement ratio = engagement/followers
  19. 19. TWITTEET JANUARY 2021 RANKINGS 19 Radio Jockeys RJs Engagement ratio = engagement/followers
  20. 20. Email us for any feedback and for more info! contact@twitteet.com TWITTEET JANUARY 2021 RANKINGS