1. The 3 Secrets To
Explosive Business
Growth in The Next Year!
Even When The Economy Stinks, Businesses That
Know These Business-Building Secrets Are
Booming!
@SocialSavvyGeek #SSGCOS

2. Only three ways? YES!

3. #1 Get more customers

4. #2 Get customers to buy more often

5. #3 Get customers to buy more

6. Don’t overlook this…
!
Customers x Items Purchased x Purchase Value = Total Revenue!
!
100 x 5 x $10 = $5000

7. 20% Growth in each area…
!
Customers x Items Purchased x Purchase Value = Total Revenue!
!
120 x 6 x $12 = $8640

8. 73% Growth Overall
• Improving slightly in each area creates a compounding effect!
• EVERY business has the opportunity to improve in these three
areas!
• Fundamentals may not seem exciting (but they work)

9. How?

10. #1 Get more customers

11. #1 Get more customers
Drive inbound traffic to your
business website

12. #1 Get more customers
Search engine optimization

13. #1 Get more customers

14. Who Cares?
!
• There are over two billion people online!
• 93% of online experiences begin with a search engine!
• The majority of web traffic is driven by the ‘Big Three’ search
engines-Google, Bing, and Yahoo!
!
(Search Engine Journal)

15. Who Cares?
!
• 77% of search engines choose organic over paid listings1!
• 67% choose organic search results when purchasing2!
• Organic click-through generates 25% higher conversion rates than
PPC3!
!
(1,2,3Search Metrics)

16. #1 Get more customers
Email marketing

17. What’s more
!
•Email produces $28.50 for every $1 spent.!
!
•Email is projected to drive $82.2 billion in sales in 2016.!
!
(DMA)

18. #1 Get more customers
Social media marketing

19. Customers WANT YOU on social media
• 93% of customers expect companies to have a presence on social
channels!
• 85% expect companies to interact with them on those social
channels!
!
(2008 Cone Business Study on Social Media)

20. Benefit from engaging on social media
• 63% more aware of a company or brand !
• 62% more likely to share information about a company or brand!
• 61% feel a stronger connection with a brand !
• 60% feel better served by companies !
• 59% more likely to purchase a company’s or brand’s products or
services!
• 59% are more likely to follow the company or brand on its other
media channels!
!
(2010 Cone Consumer New Media Study)

21. People are talking.
Are you part of the conversation?
• Social media is not a passing fad!!
• 53% of people on Twitter recommend companies and/or products in
their tweets (ROI Research for Performance)!
• The average consumer mentions specific brands over 90 times per
week in conversations with friends, family, and co-workers (WOMMA)

22. #1 Get more customers
Mobile marketing

23. Location-based marketing
!
From $0 in 2009, location-based marketing is projected to grow to
$6 billion in 2015. Some restaurants are seeing 65 percent
redemption rates from new, real-time geo-targeted ads.!
!
(Borrell Associates)

24. Mobile advertising

25. #1 Get more customers
Improve the effectiveness of
your promotional efforts

26. #1 Get more customers
Track your results and
optimize your campaigns

27. #1 Get more customers
Find new/better places to
advertise (social media,
mobile, email, etc.)

28. #1 Get more customers
Create stronger, more
targeted offers that appeal
to more people in your
market

29. #1 Get more customers
Remove the risks associated
with buying from you by
giving a strong guarantee

30. #1 Get more customers
Build your reputation as an
expert

31. #1 Get more customers
Regularly post new content
and articles to your blog

32. #1 Get more customers
Host a free webinar and
demonstrate your expertise

33. #1 Get more customers
Send educational/informational
newsletters (electronic or print)

34. #1 Get more customers
Create training/educational resources
(videos, white papers, ebooks, etc.)

35. #2 Get customers to buy more often

36. #2 Get customers to buy more often
Build your list!

37. #2 Get customers to buy more often
Create a customer mailing list

38. #2 Get customers to buy more often
Send out promotional emails to your
house list on a more frequent basis

39. #2 Get customers to buy more often
Use scarcity to get
customers to act now
instead of later
(e.g. limited-time
promotions)

40. #2 Get customers to buy more often
Don’t let them forget you!

41. #2 Get customers to buy more often
Use auto-responder
email sequences to
introduce your
prospects to all of
your products

42. #2 Get customers to buy more often
Broadcast educational content through
email, social media, and your website

43. #2 Get customers to buy more often
Send out birthday cards and holiday
cards/gifts

44. #2 Get customers to buy more often
Focus on service!

45. #2 Get customers to buy more often
Create a culture of service at your
business

46. #2 Get customers to buy more often
Use customer testimonials in your email
and social media campaigns and on your
website

47. #3 Get customers to buy more

48. #3 Get customers to buy more
Up-sell, cross-sell, and bundle

49. #3 Get customers to buy more
After a person buys one product, up-sell
or cross-sell them another related product

50. #3 Get customers to buy more
Bundle products and offer a discount

51. #3 Get customers to buy more
Use coupons to encourage bigger purchases

52. #3 Get customers to buy more
Offer an expensive, premium product or
service with a payment plan

53. Tips for success

54. Leverage Technology!

55. How do you eat a whale?

56. Think in 3 phases
Before During After

57. Questions?