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Understanding coworking
performance
Metrics and indicators
hello!
I’m Anil George
I head Hub Operations at 91springboard
…and YOU?
2 goals out of every 3 games
That’s an interesting stat about Football player ‘Mario’!
Star? Average? Poor?
Football Playe...
Mario’s stats (avg per game) – Take 2
Position Right-wing
Goals 0.67
Assists 0.3
Yellow Cards 0.1
Red Cards 0.05
Football ...
Mario’s stats (avg per game) – Take 3
Position Right-wing
Appearances 100%
Goals 0.67
Assists 0.3
Yellow Cards 0.1
Red Car...
questions you want to answer?
Translating qualitative to quantitative
Metrics evolve
Why measure?
“In God we trust, all others bring data
- W Edwards Deming
Why measure?
Efficient,
Effective and
Adaptable
Systems
Trackin...
WORKSHOP PLAN
1. Thinking about measuring:
- Why?
- How?
- What?
2. Designing Metrics - Framework
3. Measuring performance...
1.
Thinking about measuring
Why? How? What?
Thinking about measuring
Thinking about measuring
Thinking about Measuring: Why?
Why? How? What?
I. Map and align strategic goals & quantify while ...
Thinking about measuring
Thinking about Measuring: How?
Why? How? What?
I. The perfect metrics do NOT exist. They evolve w...
Thinking about measuring
Thinking about Measuring: What?
Why? How? What?
I. Once Goals are mapped to the metrics, also cap...
WORKSHOP PLAN
1. Thinking about measuring:
- Why?
- How?
- What?
2. Designing Metrics - Framework
3. Measuring performance...
2.
Designing metrics
General Framework
2. Metric Designing Framework
Overall Goal: Improve Coworking Performance
Operational
Business Community
2. Metric Designing Framework
Framework to design metrics
✘Set broad goals and break them down
✘Questions to get answers – to track the goals
✘Identify ...
Sample metrics
framework
WORKSHOP PLAN
1. Thinking about measuring:
- Why?
- How?
- What?
2. Designing Metrics - Framework
3. Measuring performance...
3.
Measuring coworking
performance
Operational, Business and Community
3. Measuring Coworking Performance
Operational Performance
Facility Infrastructure
Facility Management
Tech Infrastructure
3. Measuring Coworking Performance...
Business Performance
Sales & Marketing
Occupancy Trends
Revenues & Expenses
3. Measuring Coworking Performance
Cost per le...
Community Performance
Internal Community
External Community
Events
3. Measuring Coworking Performance
Member segments
Even...
WORKSHOP PLAN
1. Thinking about measuring:
- Why?
- How?
- What?
2. Designing Metrics - Framework
3. Measuring performance...
Let’s review
✘Draft strategic goals. Design metrics that align with them.
✘Track metrics, keep transparent and make good d...
“Measurement is the first step that
leads to control and eventually to
improvement. If you can’t measure
something, you ca...
thanks!
Any questions?
You can reach me at
twitter.com/anilgeorge04
anil.george@91springboard.com
Credits
✘ Dashboards and Knowlege from: 91springboard, Social Workplaces, RISE by Barclays,
Coworkin, Hub Dhaka, CAAP webi...
Prochain SlideShare
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A look at some Coworking community metrics and performance indicators

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Workshop given at Coworking India by Anil George, from 91Springboard

Publié dans : Marketing
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A look at some Coworking community metrics and performance indicators

  1. 1. Understanding coworking performance Metrics and indicators
  2. 2. hello! I’m Anil George I head Hub Operations at 91springboard …and YOU?
  3. 3. 2 goals out of every 3 games That’s an interesting stat about Football player ‘Mario’! Star? Average? Poor? Football Player Decision
  4. 4. Mario’s stats (avg per game) – Take 2 Position Right-wing Goals 0.67 Assists 0.3 Yellow Cards 0.1 Red Cards 0.05 Football Player Decision ? ? ?
  5. 5. Mario’s stats (avg per game) – Take 3 Position Right-wing Appearances 100% Goals 0.67 Assists 0.3 Yellow Cards 0.1 Red Cards 0.05 Minutes 90 Aerials won 40% Football Player Decision ? ? ?
  6. 6. questions you want to answer? Translating qualitative to quantitative Metrics evolve Why measure?
  7. 7. “In God we trust, all others bring data - W Edwards Deming Why measure? Efficient, Effective and Adaptable Systems Tracking individual & team performance Proactively identify opportunity areas Align strategic goals to drive outcomes
  8. 8. WORKSHOP PLAN 1. Thinking about measuring: - Why? - How? - What? 2. Designing Metrics - Framework 3. Measuring performance (sample metrics for coworking) - Operational Performance - Business Performance - Community Performance 4. Wrap-up Agenda
  9. 9. 1. Thinking about measuring Why? How? What? Thinking about measuring
  10. 10. Thinking about measuring Thinking about Measuring: Why? Why? How? What? I. Map and align strategic goals & quantify while driving outcomes • Build robust systems - efficient, effective and adaptable • Set path, improve team and individual performance II. Perform analysis, build business intelligence, identify opportunities III. Make decisions, take action
  11. 11. Thinking about measuring Thinking about Measuring: How? Why? How? What? I. The perfect metrics do NOT exist. They evolve with time and experience • Trial and Error • Track, Learn, Adapt, Align with goal II. Customize your metrics to answer YOUR questions III. Ensure that the KPIs are Readable, Relevant and Standardized
  12. 12. Thinking about measuring Thinking about Measuring: What? Why? How? What? I. Once Goals are mapped to the metrics, also capture: • Frequency (viz. daily, weekly, monthly) • Unit (based on type viz. raw numbers, completion%, increase%) • Source (new or existing, tools viz. Cobot, Sales CRM) • Audience for the metric • Target (not for all metrics) • Representation II. Keep metrics transparent, easy to monitor, manage & update (& automate) III. MOST IMPORTANT: How do you interpret the metric/result?
  13. 13. WORKSHOP PLAN 1. Thinking about measuring: - Why? - How? - What? 2. Designing Metrics - Framework 3. Measuring performance (sample metrics for coworking) - Operational Performance - Business Performance - Community Performance 4. Wrap-up Agenda - Progress
  14. 14. 2. Designing metrics General Framework 2. Metric Designing Framework
  15. 15. Overall Goal: Improve Coworking Performance Operational Business Community 2. Metric Designing Framework
  16. 16. Framework to design metrics ✘Set broad goals and break them down ✘Questions to get answers – to track the goals ✘Identify quantifiable measures (KPIs) for qualitative questions ✘Interpretation of the result/monitoring plan ✘Design factors for tracking and reporting the metrics - Audience - Unit - Frequency - Representation - Source - Target (if any) 2. Metric Designing Framework
  17. 17. Sample metrics framework
  18. 18. WORKSHOP PLAN 1. Thinking about measuring: - Why? - How? - What? 2. Designing Metrics - Framework 3. Measuring performance (sample metrics for coworking) - Operational Performance - Business Performance - Community Performance 4. Wrap-up Agenda - Progress
  19. 19. 3. Measuring coworking performance Operational, Business and Community 3. Measuring Coworking Performance
  20. 20. Operational Performance Facility Infrastructure Facility Management Tech Infrastructure 3. Measuring Coworking Performance Support Tickets Repair & Maintenance Resource & Space Utilization Checklists and Trackers Surveys Bandwidth Planning Fee collection
  21. 21. Business Performance Sales & Marketing Occupancy Trends Revenues & Expenses 3. Measuring Coworking Performance Cost per lead Conversion Ratios Member distribution Size, capacity, utilization Cost optimization Expansion Growth and churn Yield & Cost per sqft Member management tool Profit margins
  22. 22. Community Performance Internal Community External Community Events 3. Measuring Coworking Performance Member segments Event attendance patterns Member satisfaction Collaborations/synergies Success stories Connections and engagement Event Feedback
  23. 23. WORKSHOP PLAN 1. Thinking about measuring: - Why? - How? - What? 2. Designing Metrics - Framework 3. Measuring performance (sample metrics for coworking) - Operational Performance - Business Performance - Community Performance 4. Wrap-up Agenda - Progress
  24. 24. Let’s review ✘Draft strategic goals. Design metrics that align with them. ✘Track metrics, keep transparent and make good decisions ✘Metrics should provide answers to YOUR questions ✘Keep the metrics readable, relevant and standardized ✘Coworking performance may be measured by understanding: - Operational Performance - Business Performance - Community Performance ✘Perfect metrics do NOT exist, they constantly evolve with experiences 4. Wrap-up
  25. 25. “Measurement is the first step that leads to control and eventually to improvement. If you can’t measure something, you can’t understand it. If you can’t understand it, you can’t control it. If you can’t control it, you can’t improve it. - H James Harrington …and that’s why we measure!
  26. 26. thanks! Any questions? You can reach me at twitter.com/anilgeorge04 anil.george@91springboard.com
  27. 27. Credits ✘ Dashboards and Knowlege from: 91springboard, Social Workplaces, RISE by Barclays, Coworkin, Hub Dhaka, CAAP webinars and conversations with other coworking spaces ✘ Special thanks to all the people who made and released these awesome resources: - Presentation template by SlidesCarnival - Photographs by Unsplash

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