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REDEFINING PERFORMANCE
MARKETING
THROUGH
CREATIVITY
TASOS	
  VELIADIS	
  
PARTNER-­‐BUSINESS	
  UNIT	
  DIRECTOR	
  
WHO	
  AM	
  I	
  
@tasosveliadis	
  	
  	
  	
  	
  	
  ...
i
TELLING
stories!
SO!
i
WILL TELL U
a
Story about
PERFORMANCE
MARKETING
THE CHALLENGE FOR
IS WHAT TO COMMUNICATE AND HOW TO
SCALE ENGAGEMENT THAT
CONVERTS TO
SALES
BRANDS
THE ANSWER
CONNECTING
PHYSICAL DIGITAL
PHYGI TAL
WHAT
SOCIALAB
DID
WE
CREATED
THE
BIGGEST
UTC
CAMPAIGN IN GREECE
BUT WHY
UTC?
90,3% SAVE
MONEY
THROUGH
COUPONS,
OFFERS ETC
VIDEO
GAMIFICATION
USER GENERATED
CONTENT
LET’S SEE
STRATEGY
THE
Buy	
  
product	
  
(code	
  on	
  
the	
  
product)	
  
ParIcipate	
  
to	
  the	
  
acIvaIon	
  
mobile	
  
microsite	
 ...
To	
  create	
  the	
  experience	
  throughout	
  a	
  Promo	
  campaign	
  we	
  will	
  
use	
  a	
  new	
  engagement	...
90	
  1	
   9	
  
VIDEO	
  LINK:	
  hMps://youtu.be/TaxLpyu4zN8	
  
THE RESULTS
SO FAR!
5.800 codes*
12.000 Unique
visitors
2.400 shares
*In	
  one	
  week	
  
THANK
YOU
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Redefining performance marketing through creativity

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The challenge for brands is what to communicate and how to scale engagement that converts to sales. The answer lies within performance marketing and creativity.

Publié dans : Marketing
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Redefining performance marketing through creativity

  1. 1. REDEFINING PERFORMANCE MARKETING THROUGH CREATIVITY
  2. 2. TASOS  VELIADIS   PARTNER-­‐BUSINESS  UNIT  DIRECTOR   WHO  AM  I   @tasosveliadis                        facebook.com/tasosvel   socialab  
  3. 3. i TELLING stories!
  4. 4. SO!
  5. 5. i WILL TELL U a Story about
  6. 6. PERFORMANCE MARKETING
  7. 7. THE CHALLENGE FOR IS WHAT TO COMMUNICATE AND HOW TO SCALE ENGAGEMENT THAT CONVERTS TO SALES BRANDS
  8. 8. THE ANSWER
  9. 9. CONNECTING PHYSICAL DIGITAL PHYGI TAL
  10. 10. WHAT SOCIALAB DID
  11. 11. WE CREATED
  12. 12. THE BIGGEST UTC CAMPAIGN IN GREECE
  13. 13. BUT WHY UTC?
  14. 14. 90,3% SAVE MONEY THROUGH COUPONS, OFFERS ETC
  15. 15. VIDEO GAMIFICATION USER GENERATED CONTENT
  16. 16. LET’S SEE STRATEGY THE
  17. 17. Buy   product   (code  on   the   product)   ParIcipate   to  the   acIvaIon   mobile   microsite   Share  the   message   Facebook   TwiMer   YouTube  
  18. 18. To  create  the  experience  throughout  a  Promo  campaign  we  will   use  a  new  engagement  model.     RICH MEDIA EXPERIENCE 90  9  1   “BUY – USE CODE” “SHARE” “WATCH IT”
  19. 19. 90  1   9  
  20. 20. VIDEO  LINK:  hMps://youtu.be/TaxLpyu4zN8  
  21. 21. THE RESULTS SO FAR!
  22. 22. 5.800 codes* 12.000 Unique visitors 2.400 shares *In  one  week  
  23. 23. THANK YOU

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