SELFIES ARE Long live the
Tasos Veliadis– Partner/Business Unit Director - socialab

WHO I AM!TASOS VELIADIS

I LOVE TELLING STORIES:)

Once upon a time There
were three media layers

A few years ago, most
marketeers were trying to make people talk about their brands

#SELFIE

What have we learnt from
Selfie madness though?

Pose #1 :DITCH THE FACE,
AND LET THE FEET DO THE TALKING

POSE #2: CROP IN TIGHT

POSE #3: THE “RULE OF
THIRDS” selfie

POSE #4: SELFIE OF A
SELFIE

BUT WHAT HAVE WE LEARNT
ABOUT BRANDS??

STOP!! No more #selfies

LET’S CREATE
That matters!

WHY?

Fifty-nine percent of millennials say
they use UGC to shape their purchase decisions about major electronics. That's followed by cars (54%), major appliances (53%), mobile phones (46%), hotels (45%), and travel plans (40%). Source: Crowdtap

Sixty-five percent of social media
users from ages 18 to 24 are affected by information shared on social networks when making a purchase decision. Source: Emarketer

Brand engagements rise by 28%
when consumers are exposed to both professional content and user-generated product video. Source: ComScore

But what type of content
do people Want to share?

thank