SlideShare une entreprise Scribd logo
1  sur  16
Télécharger pour lire hors ligne
Social Media
            Maxed

          10 Day Plan


        10 Day Social Media Plan
                  Social Media Blueprint

1. Investigate and Learn
2. Set Up Social Network and Technology Accounts

3. Set Up Your Free WordPress or Blogger blog

4.Complete Your Blogging Planner and Write Your
   First Post

5. Find Prospects on Facebook

6. Set Up a Community Fan Page on Facebook

7. Find Prospects on LinkedIn

8. Find Instant Business on Twitter

9. Manage your Profiles with HootSuite

10.Review and Connect all your Profiles

   There are two hurdles that most new social marketers struggle to
overcome. The first is technology and the second is that there is just too
                           much information.

         Frankly speaking most people are simply overwhelmed.

  A fast start action plan and focus exclusively on the things you need to do to
                             immediately get business.

Instead of explaining all the theory and giving you loads of choices I’ve
changed my approach to flat out tell you what works the best for each social
network and give specific instructions as to what to do. You can pretty up your
sites later and add other techniques but for now I want you to do the things that
work right now.

I want you to do exactly as I say.

The 10 Day Plan is designed to get the absolute beginner up and running and to
get the intermediary marketer focused on the activities that provide an
immediate return on investment.

Now don’t think this is a SMM 101 course – it’s not.

It’s a highly focused plan that will make sure you get up, running and producing
new business in just 10 days. It does away with all the frills, bells and whistles
and zeroes in on real tactics and strategies that will immediately get you clients
and quickly drag you to the closing table.


   The 10 day Plan is designed to get your social
      media marketing plan operational and
            productive in just 10 days.




     Overview of the 10 Day Social Media Success Plan

On Day 1 you will identify your real estate social media
strategy.

On Day 2 you will set up all your essential social network and
technology accounts.

On Day 3 you will build your blog and add the most important
widgets.

On Day 4 you will map out and plan your blogging strategy
and publish your first blog posts.

The purpose of your blog is to provide a venue to receive
thousands of new social network friends. Traffic to your blog
will come from the social networks and you can expect an
avalanche of prospective clients.

The most important function of your blog is to convert your
visitors into contacts.

On Day 5 you will start making friends on Facebook and
building your network.

On Day 6 you will create a fan page on Facebook for your
local community. This is currently the single most successful
tactic for rapidly growing your friend network on any of the
social networks.


On Day 7 you will start making connections on Linked In and
will learn how to send a message to 50 connections at a time.

 On Day 8 you will learn how to ―listen‖ for business on
 Twitter by tracking keywords that identify ready and willing
 buyers and sellers.
On Day 9 you will set up your control panel on Hoot Suite to
monitor and manage all your social networks in one
convenient dashboard.

On Day 10 you’ll review your entire social media marketing
plan and make sure that your networks are all connected and
your content is syndicated.




                Day 1 – Investigate and Learn
Day 1 is a study and education day. It’s going to take the whole day so
I suggest that you start on a weekend day.

The whole point of the study day is to build a foundation to your social
media knowledge base.

I’m going to share my social media strategy with you. It’s different to
what you will read from most social media gurus as it focuses less on
being social and more on marketing.

It’s a strategy that works for me as I now have over 500,000 social
network friends and followers.

In particular it’s a strategy that will help you quickly find hundreds if
not thousands of friends on social networks (I like to think of my all
social network friend as potential clients).

In this course I’m going to share the exact tactics I use to build my
network of friends.

Before you start investigating social media you need to ask yourself
the following questions:

You need to clearly answer all questions.

There’s no right or wrong answer, just write down your thoughts.
At the end of the 10 Days I’m going to ask you the same questions
and you can compare your answers.




            Write your answers in the space below:

  a. What is the relevance of social media to my real estate business?



   b. What do I want to get from social media?
c.How will I measure my return on investment from social media?




d.How much time per day do I have available for social media?




  e. Which social media sites will help me?




   f. Who are my main competitors?



  g. How am I going to get the contact details and email address of my
     new Friends?




The reason they are relevant is because that’s where you will find
your next clients. The membership numbers are staggering, an
estimated 500 million members, and people are spending more and
more of their time on social networks.


You need to join several networks and at a minimum create a
profile. Even if you don’t ―work all the networks you should set
up a profile as they all pass great search engine juice and rank
highly in search results.



    Social Networks are Viral
In short Metcalfe says ―Go send out more friend requests on
Facebook already!‖


The great news is that Facebook and the other social networks
are incredibly viral and you can simply piggyback on their
network to virally expand your own personal network. In the
Facebook Economy you can reach and connect with so many
more people than in the ―old days‖ of door-to-door or tel-
canvassing.




When I took a step back and analyzed my efforts at social media
marketing I came up with the following key discoveries:

Discovery Number 1
It’s easy to make friends online

Discovery Number 2
It’s difficult to sell real estate online
Discovery Number 3
It’s impossible to manage thousands of relationships on social
networks


Main Social Media Goal

Get an email address.

That’s it.

Basically I view social networks as a phenomenal lead generation tool
where I can meet an unprecedented number of potential clients. But I
also recognize that selling real estate is still a very personal one-on-
one business so I accept that while I can find clients online I still need
to close them the old fashioned way – offline.


In addition I’ve discovered that the only way to manage thousands of
new friends and followers is to get their email address and
communicate with them through mass email marketing.




The Process of Converting Strangers to Clients

I’m going to give you the simple five step plan to becoming a social
networking superstar. If you follow all five steps you will succeed and
convert your social networking into more real estate closings.

1.Step   1 – Identify Prospects
2.Step 2 - Convert Strangers into Friends

3.Step   3 – Convert Friends into Group Members or Fans

4.Step 4 - Convert Group Members into Contacts

5.Step   5 – Convert Contacts into Customers




                      Think of a huge funnel.

At the top of the funnel sits your social networks like Twitter,
Facebook, You Tube, Linked In and Active Rain. Their role is to help
you find identify prospects and make new online friends.

Twitter sits on top the funnel and acts as a huge billboard where you
can broadcast your message to thousands of people.

With Facebook and Linked In you can make friends and use their
communication tools to accelerate the process of converting your
friends into customers who will buy or sell real estate.



WordPress is your blog. It’s your backyard barbeque where you can
entertain people and establish yourself as a real estate expert.

The ―Money Bag‖ is your email database. You know that if you can
get your friends’ contact details it’s like putting money on the bank.
That’s the social media marketing funnel. It’s designed to convert your
online friends into contacts.

Remember, your immediate challenge is that you don’t have contact
details for your new online friends.

To get contact details you need to drive your friends down the
marketing funnel and direct them to through your blog into your
contact database


                   Write a personal tag-line.
That line of text under your name is the first thing people see in your
Profile. It follows your name in search hit lists. It's your brand. (Note:
your e-mail address is not a brand!) Your company's brand might be
so strong that it and your title are sufficient. However, you might need
to refine your professional personality into a more eye-catching
phrase that describes who you are at a glance.




               Put your elevator pitch to work.
Go back to your conference introduction. That 30-second description,
the essence of who you are and what you do, is a personal elevator
pitch. Use it in the Summary section to engage readers. You've got
5-10 seconds to capture their attention. The more meaningful your
summary is, the more time you'll get from readers.




                      Point out your skills.
Think of the Specialties field as your personal search engine
optimizer. It is an avenue to refine the ways people find and remember
you. This searchable section is where that list of industry buzzwords
from your resume belongs. This is also the place to display particular
abilities and interests, the personal values you bring to your
professional performance, or even a note of humor or passion.



                   Explain your experience.
Help the reader grasp the key points. Briefly say what the company
does and what you did or do for them. Picture yourself at that
conference again. After you've introduced yourself, how do you
describe what you do, what your company does? Use those clear,
succinct phrases here and break them into visually digestible chunks.




           Distinguish yourself from the crowd.
Use the 'Additional Information' section to round out your Profile with a
few key interests. Add websites that showcase your abilities or
passions. Then edit the default 'My Website' label to encourage click-
throughs (you get Google page rankings for those, raising your
visibility). Maybe you belong to a trade association or an interest
group; help other members find you by naming those groups. If you're
an award winner recognized by peers, customers or employers, add
prestige without bragging by listing them here.


                   Build your connections.
Connections are one of the most important aspects of your brand. The
company you keep reflects the quality of your brand. What happens
when you view a Profile and see that you know someone in common?
That Profile's credibility increases. The value of that commonality
works both ways. So identify connections that will add to your
credibility and pursue those.
A final note: As you add connections and recommendations, your
Profile develops into a peer-reviewed picture of you and of your
personal brand. Make sure it's in focus, well composed and easy to
find. Edit your public Profile's URL to reflect your name or tagline.
Then you can put it to work by adding it to your blog, linking to it from
your website, and including it in your e-mail signature.




Software and Services
Open an account at www.hootsuite.com (free)
Open an account at www.realbird.com (free version)
Open an account with www.feedburner.com


Publish a 3 to 5 page report on your local market (here are a
few ideas)
a. Recent Sales and Statistics
b. Neighborhood report
c. Schools and Parks report
d. Curb Appeal Report


                   My Blogging Planner
Name of Blog
Domain



Title



Description




Meta Tags




Notes on the Blogging Plan




Sellers
Agents (referrals)

b. Specialize (Don’t be a Generalist)

I want to specialize in the following niche(s)
i. Choose Your Content Niche

Golf
Vacation
First time Buyers
Active Adults
Retirement Communities
Luxury Homes
Condos
Land
Investment Properties
Commercial
Other


j. Choose your Area Niche
Include a list of your target City, Neighborhoods and communities.
Remember that hyper local blogging is very effective so don’t be
afraid to go down to the local level.


City


Neighborhoods


Communities
This should keep you busy until we meet again...



Classes Social Sites Maxed February Schedule


Friday, February 10, 2012 ~ 11:00AM to 1:00PM

Century 21 Americana ~ bring lunch & laptop



Friday, February 24, 2012 ~ 11:00AM to 1:00PM

Century 21 Americana ~ bring lunch & laptop

Contenu connexe

Tendances

Linkedin presentation
Linkedin presentation Linkedin presentation
Linkedin presentation Harshit Raghav
 
Linkedin presentation
Linkedin presentation Linkedin presentation
Linkedin presentation Harshit Raghav
 
Affiliate Management Playbook - Free e-Book - Affiliate Program Management Ag...
Affiliate Management Playbook - Free e-Book - Affiliate Program Management Ag...Affiliate Management Playbook - Free e-Book - Affiliate Program Management Ag...
Affiliate Management Playbook - Free e-Book - Affiliate Program Management Ag...Experience Advertising
 
It's Alive - a beginners guide to social media marketing
It's Alive - a beginners guide to social media marketingIt's Alive - a beginners guide to social media marketing
It's Alive - a beginners guide to social media marketingNathan Ours
 
Final project
Final project Final project
Final project Mans Ucr
 
Branding your Business or Non for Profit using Social Media
Branding your Business or Non for Profit using Social MediaBranding your Business or Non for Profit using Social Media
Branding your Business or Non for Profit using Social Mediafifth avenue digital
 
200 social media marketing tactics
200 social media marketing tactics200 social media marketing tactics
200 social media marketing tacticsARBAAZKhan139
 
Facebook Marketing for Free
Facebook Marketing for FreeFacebook Marketing for Free
Facebook Marketing for FreeRomishHembrom
 
Facebook ABC's revised
Facebook ABC's revisedFacebook ABC's revised
Facebook ABC's revisedfreedomims
 
10 Ways to Make Social Media Work for Your Business
10 Ways to Make Social Media Work for Your Business10 Ways to Make Social Media Work for Your Business
10 Ways to Make Social Media Work for Your BusinessKarla Graves
 
Facebook riches
Facebook richesFacebook riches
Facebook richesJohn Nash
 
Are you missing out on these 22 social media linking opportunities matthew ...
Are you missing out on these 22 social media linking opportunities   matthew ...Are you missing out on these 22 social media linking opportunities   matthew ...
Are you missing out on these 22 social media linking opportunities matthew ...Matthew Woodward
 
Social media marketing_scene
Social media marketing_sceneSocial media marketing_scene
Social media marketing_sceneAvroRoy
 
Facebook for Professional Networking
Facebook for Professional NetworkingFacebook for Professional Networking
Facebook for Professional NetworkingLechowicz
 

Tendances (20)

Linkedin presentation
Linkedin presentation Linkedin presentation
Linkedin presentation
 
Atrc social media presentation 5 Jan 2013 for international
Atrc social media presentation 5 Jan 2013 for internationalAtrc social media presentation 5 Jan 2013 for international
Atrc social media presentation 5 Jan 2013 for international
 
Linkedin presentation
Linkedin presentation Linkedin presentation
Linkedin presentation
 
Affiliate Management Playbook - Free e-Book - Affiliate Program Management Ag...
Affiliate Management Playbook - Free e-Book - Affiliate Program Management Ag...Affiliate Management Playbook - Free e-Book - Affiliate Program Management Ag...
Affiliate Management Playbook - Free e-Book - Affiliate Program Management Ag...
 
It's Alive - a beginners guide to social media marketing
It's Alive - a beginners guide to social media marketingIt's Alive - a beginners guide to social media marketing
It's Alive - a beginners guide to social media marketing
 
Final project
Final project Final project
Final project
 
Branding your Business or Non for Profit using Social Media
Branding your Business or Non for Profit using Social MediaBranding your Business or Non for Profit using Social Media
Branding your Business or Non for Profit using Social Media
 
200 social media marketing tactics
200 social media marketing tactics200 social media marketing tactics
200 social media marketing tactics
 
21st Century Networking via Linkedin
21st Century Networking via Linkedin21st Century Networking via Linkedin
21st Century Networking via Linkedin
 
business use of social media continued
 business use of social media continued business use of social media continued
business use of social media continued
 
Facebook Marketing for Free
Facebook Marketing for FreeFacebook Marketing for Free
Facebook Marketing for Free
 
Facebook ABC's revised
Facebook ABC's revisedFacebook ABC's revised
Facebook ABC's revised
 
Social media in Business
Social media in BusinessSocial media in Business
Social media in Business
 
10 Ways to Make Social Media Work for Your Business
10 Ways to Make Social Media Work for Your Business10 Ways to Make Social Media Work for Your Business
10 Ways to Make Social Media Work for Your Business
 
483 social
483 social483 social
483 social
 
Boost your social signals
Boost your social signalsBoost your social signals
Boost your social signals
 
Facebook riches
Facebook richesFacebook riches
Facebook riches
 
Are you missing out on these 22 social media linking opportunities matthew ...
Are you missing out on these 22 social media linking opportunities   matthew ...Are you missing out on these 22 social media linking opportunities   matthew ...
Are you missing out on these 22 social media linking opportunities matthew ...
 
Social media marketing_scene
Social media marketing_sceneSocial media marketing_scene
Social media marketing_scene
 
Facebook for Professional Networking
Facebook for Professional NetworkingFacebook for Professional Networking
Facebook for Professional Networking
 

En vedette

Une histoire subjective et parcellaire des communautés
Une histoire subjective et parcellaire des communautésUne histoire subjective et parcellaire des communautés
Une histoire subjective et parcellaire des communautésDenis Balencourt
 
Facebook
FacebookFacebook
Facebookstartjo
 
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)HH Tong
 
Alpine Communications Retail Center
Alpine Communications Retail CenterAlpine Communications Retail Center
Alpine Communications Retail CenterSara Hertrampf
 

En vedette (7)

Une histoire subjective et parcellaire des communautés
Une histoire subjective et parcellaire des communautésUne histoire subjective et parcellaire des communautés
Une histoire subjective et parcellaire des communautés
 
Facebook
FacebookFacebook
Facebook
 
Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)Facebook Talk 4th July (V1)
Facebook Talk 4th July (V1)
 
Facebook 101
Facebook 101Facebook 101
Facebook 101
 
Alpine Communications Retail Center
Alpine Communications Retail CenterAlpine Communications Retail Center
Alpine Communications Retail Center
 
Facebook Coin
Facebook CoinFacebook Coin
Facebook Coin
 
Facebook Pages Insiders Guide
Facebook Pages Insiders GuideFacebook Pages Insiders Guide
Facebook Pages Insiders Guide
 

Similaire à Social site maxed homework

Grow Your Brand on Social Media.pdf
Grow Your Brand on Social Media.pdfGrow Your Brand on Social Media.pdf
Grow Your Brand on Social Media.pdfNupur Samaddar
 
7 social media marketing secrets
7 social media marketing secrets7 social media marketing secrets
7 social media marketing secretsElaine Ross
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media MarketingBob Miller
 
Learn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media ToLearn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media ToRun2LIVE, Inc.
 
04 06 10 Does having a Linkedin profile mean I'm "doing social networking"?
04 06 10 Does having a Linkedin profile mean I'm "doing social networking"?04 06 10 Does having a Linkedin profile mean I'm "doing social networking"?
04 06 10 Does having a Linkedin profile mean I'm "doing social networking"?Elephants Abroad
 
Bia presentation
Bia presentationBia presentation
Bia presentationguest0dbcce
 
Social Media Company - Bdigimarketer
Social Media Company - BdigimarketerSocial Media Company - Bdigimarketer
Social Media Company - BdigimarketerBdigiMarketer
 
Linkedin 7 mistakes to avoid - dawn adlam
Linkedin 7 mistakes to avoid - dawn adlamLinkedin 7 mistakes to avoid - dawn adlam
Linkedin 7 mistakes to avoid - dawn adlamDawn Adlam
 
Legal Recruiting Using LinkedIn and Social Media
Legal Recruiting Using LinkedIn and Social MediaLegal Recruiting Using LinkedIn and Social Media
Legal Recruiting Using LinkedIn and Social MediaGuy Alvarez
 
How to build a strong network on LinkedIn efficiently?
How to build a strong network on LinkedIn efficiently?How to build a strong network on LinkedIn efficiently?
How to build a strong network on LinkedIn efficiently?Akhila Ashraf
 
Stop Flying Blind: Your 2013 Social Media Planning Guide
Stop Flying Blind: Your 2013 Social Media Planning GuideStop Flying Blind: Your 2013 Social Media Planning Guide
Stop Flying Blind: Your 2013 Social Media Planning GuideLisa Peyton
 
HOW TO BUILD STRONG TARGETED AUDIENCES IN SOCIAL MEDIA
HOW TO BUILD STRONG TARGETED AUDIENCES IN SOCIAL MEDIAHOW TO BUILD STRONG TARGETED AUDIENCES IN SOCIAL MEDIA
HOW TO BUILD STRONG TARGETED AUDIENCES IN SOCIAL MEDIAStuartJDavidson.com
 
AA social media Final
AA social media FinalAA social media Final
AA social media FinalNick Hughes
 
10 Steps To Building A Successful Business and Personal Brand Through Social ...
10 Steps To Building A Successful Business and Personal Brand Through Social ...10 Steps To Building A Successful Business and Personal Brand Through Social ...
10 Steps To Building A Successful Business and Personal Brand Through Social ...Ajibola Olayiwola, M IDM
 
Social marketing secrets!
Social marketing secrets!Social marketing secrets!
Social marketing secrets!ssuser28b95d
 

Similaire à Social site maxed homework (20)

Grow Your Brand on Social Media.pdf
Grow Your Brand on Social Media.pdfGrow Your Brand on Social Media.pdf
Grow Your Brand on Social Media.pdf
 
7 social media marketing secrets
7 social media marketing secrets7 social media marketing secrets
7 social media marketing secrets
 
Social Media Marketing
Social Media MarketingSocial Media Marketing
Social Media Marketing
 
Learn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media ToLearn How To Successfully Use Social Media To
Learn How To Successfully Use Social Media To
 
04 06 10 Does having a Linkedin profile mean I'm "doing social networking"?
04 06 10 Does having a Linkedin profile mean I'm "doing social networking"?04 06 10 Does having a Linkedin profile mean I'm "doing social networking"?
04 06 10 Does having a Linkedin profile mean I'm "doing social networking"?
 
Bia presentation
Bia presentationBia presentation
Bia presentation
 
BIA Presentation
BIA PresentationBIA Presentation
BIA Presentation
 
21st Century Networking via LinkedIn
21st Century Networking via LinkedIn21st Century Networking via LinkedIn
21st Century Networking via LinkedIn
 
Social Media Company - Bdigimarketer
Social Media Company - BdigimarketerSocial Media Company - Bdigimarketer
Social Media Company - Bdigimarketer
 
Linkedin 7 Mistakes To Avoid 0512
Linkedin   7 Mistakes To Avoid 0512Linkedin   7 Mistakes To Avoid 0512
Linkedin 7 Mistakes To Avoid 0512
 
Linkedin 7 mistakes to avoid - dawn adlam
Linkedin 7 mistakes to avoid - dawn adlamLinkedin 7 mistakes to avoid - dawn adlam
Linkedin 7 mistakes to avoid - dawn adlam
 
Social Media Ebook
Social Media EbookSocial Media Ebook
Social Media Ebook
 
Legal Recruiting Using LinkedIn and Social Media
Legal Recruiting Using LinkedIn and Social MediaLegal Recruiting Using LinkedIn and Social Media
Legal Recruiting Using LinkedIn and Social Media
 
How to build a strong network on LinkedIn efficiently?
How to build a strong network on LinkedIn efficiently?How to build a strong network on LinkedIn efficiently?
How to build a strong network on LinkedIn efficiently?
 
Stop Flying Blind: Your 2013 Social Media Planning Guide
Stop Flying Blind: Your 2013 Social Media Planning GuideStop Flying Blind: Your 2013 Social Media Planning Guide
Stop Flying Blind: Your 2013 Social Media Planning Guide
 
HOW TO BUILD STRONG TARGETED AUDIENCES IN SOCIAL MEDIA
HOW TO BUILD STRONG TARGETED AUDIENCES IN SOCIAL MEDIAHOW TO BUILD STRONG TARGETED AUDIENCES IN SOCIAL MEDIA
HOW TO BUILD STRONG TARGETED AUDIENCES IN SOCIAL MEDIA
 
AA social media Final
AA social media FinalAA social media Final
AA social media Final
 
Linked in for Salespeople
Linked in for SalespeopleLinked in for Salespeople
Linked in for Salespeople
 
10 Steps To Building A Successful Business and Personal Brand Through Social ...
10 Steps To Building A Successful Business and Personal Brand Through Social ...10 Steps To Building A Successful Business and Personal Brand Through Social ...
10 Steps To Building A Successful Business and Personal Brand Through Social ...
 
Social marketing secrets!
Social marketing secrets!Social marketing secrets!
Social marketing secrets!
 

Plus de Socially Savvy

Social media marketing soc savy 4 20
Social media marketing soc savy 4 20Social media marketing soc savy 4 20
Social media marketing soc savy 4 20Socially Savvy
 
Socially savvy marketing social workbook
Socially savvy marketing social workbookSocially savvy marketing social workbook
Socially savvy marketing social workbookSocially Savvy
 
Socially savvy marketing social workbook
Socially savvy marketing social workbookSocially savvy marketing social workbook
Socially savvy marketing social workbookSocially Savvy
 
Hafa bulletin fact_sheet4-12
Hafa bulletin fact_sheet4-12Hafa bulletin fact_sheet4-12
Hafa bulletin fact_sheet4-12Socially Savvy
 
Scanned document pkg rate xerox printer001
Scanned document pkg rate xerox printer001Scanned document pkg rate xerox printer001
Scanned document pkg rate xerox printer001Socially Savvy
 
Scanned document az justin xerox printer001
Scanned document az justin xerox printer001Scanned document az justin xerox printer001
Scanned document az justin xerox printer001Socially Savvy
 

Plus de Socially Savvy (8)

Social media marketing soc savy 4 20
Social media marketing soc savy 4 20Social media marketing soc savy 4 20
Social media marketing soc savy 4 20
 
Socially savvy marketing social workbook
Socially savvy marketing social workbookSocially savvy marketing social workbook
Socially savvy marketing social workbook
 
Socially savvy marketing social workbook
Socially savvy marketing social workbookSocially savvy marketing social workbook
Socially savvy marketing social workbook
 
Hafa bulletin fact_sheet4-12
Hafa bulletin fact_sheet4-12Hafa bulletin fact_sheet4-12
Hafa bulletin fact_sheet4-12
 
Scanned document pkg rate xerox printer001
Scanned document pkg rate xerox printer001Scanned document pkg rate xerox printer001
Scanned document pkg rate xerox printer001
 
Scanned document az justin xerox printer001
Scanned document az justin xerox printer001Scanned document az justin xerox printer001
Scanned document az justin xerox printer001
 
Happy 4th of July
Happy 4th of JulyHappy 4th of July
Happy 4th of July
 
Socially Savvy
Socially SavvySocially Savvy
Socially Savvy
 

Dernier

Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPathCommunity
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsSeth Reyes
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024D Cloud Solutions
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URLRuncy Oommen
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Websitedgelyza
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarPrecisely
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 

Dernier (20)

Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
UiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation DevelopersUiPath Community: AI for UiPath Automation Developers
UiPath Community: AI for UiPath Automation Developers
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Computer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and HazardsComputer 10: Lesson 10 - Online Crimes and Hazards
Computer 10: Lesson 10 - Online Crimes and Hazards
 
Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024Artificial Intelligence & SEO Trends for 2024
Artificial Intelligence & SEO Trends for 2024
 
Designing A Time bound resource download URL
Designing A Time bound resource download URLDesigning A Time bound resource download URL
Designing A Time bound resource download URL
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
COMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a WebsiteCOMPUTER 10 Lesson 8 - Building a Website
COMPUTER 10 Lesson 8 - Building a Website
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 
AI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity WebinarAI You Can Trust - Ensuring Success with Data Integrity Webinar
AI You Can Trust - Ensuring Success with Data Integrity Webinar
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 

Social site maxed homework

  • 1. Social Media Maxed 10 Day Plan 10 Day Social Media Plan Social Media Blueprint 1. Investigate and Learn
  • 2. 2. Set Up Social Network and Technology Accounts 3. Set Up Your Free WordPress or Blogger blog 4.Complete Your Blogging Planner and Write Your First Post 5. Find Prospects on Facebook 6. Set Up a Community Fan Page on Facebook 7. Find Prospects on LinkedIn 8. Find Instant Business on Twitter 9. Manage your Profiles with HootSuite 10.Review and Connect all your Profiles There are two hurdles that most new social marketers struggle to overcome. The first is technology and the second is that there is just too much information. Frankly speaking most people are simply overwhelmed. A fast start action plan and focus exclusively on the things you need to do to immediately get business. Instead of explaining all the theory and giving you loads of choices I’ve changed my approach to flat out tell you what works the best for each social
  • 3. network and give specific instructions as to what to do. You can pretty up your sites later and add other techniques but for now I want you to do the things that work right now. I want you to do exactly as I say. The 10 Day Plan is designed to get the absolute beginner up and running and to get the intermediary marketer focused on the activities that provide an immediate return on investment. Now don’t think this is a SMM 101 course – it’s not. It’s a highly focused plan that will make sure you get up, running and producing new business in just 10 days. It does away with all the frills, bells and whistles and zeroes in on real tactics and strategies that will immediately get you clients and quickly drag you to the closing table. The 10 day Plan is designed to get your social media marketing plan operational and productive in just 10 days. Overview of the 10 Day Social Media Success Plan On Day 1 you will identify your real estate social media strategy. On Day 2 you will set up all your essential social network and
  • 4. technology accounts. On Day 3 you will build your blog and add the most important widgets. On Day 4 you will map out and plan your blogging strategy and publish your first blog posts. The purpose of your blog is to provide a venue to receive thousands of new social network friends. Traffic to your blog will come from the social networks and you can expect an avalanche of prospective clients. The most important function of your blog is to convert your visitors into contacts. On Day 5 you will start making friends on Facebook and building your network. On Day 6 you will create a fan page on Facebook for your local community. This is currently the single most successful tactic for rapidly growing your friend network on any of the social networks. On Day 7 you will start making connections on Linked In and will learn how to send a message to 50 connections at a time. On Day 8 you will learn how to ―listen‖ for business on Twitter by tracking keywords that identify ready and willing buyers and sellers.
  • 5. On Day 9 you will set up your control panel on Hoot Suite to monitor and manage all your social networks in one convenient dashboard. On Day 10 you’ll review your entire social media marketing plan and make sure that your networks are all connected and your content is syndicated. Day 1 – Investigate and Learn Day 1 is a study and education day. It’s going to take the whole day so I suggest that you start on a weekend day. The whole point of the study day is to build a foundation to your social media knowledge base. I’m going to share my social media strategy with you. It’s different to
  • 6. what you will read from most social media gurus as it focuses less on being social and more on marketing. It’s a strategy that works for me as I now have over 500,000 social network friends and followers. In particular it’s a strategy that will help you quickly find hundreds if not thousands of friends on social networks (I like to think of my all social network friend as potential clients). In this course I’m going to share the exact tactics I use to build my network of friends. Before you start investigating social media you need to ask yourself the following questions: You need to clearly answer all questions. There’s no right or wrong answer, just write down your thoughts. At the end of the 10 Days I’m going to ask you the same questions and you can compare your answers. Write your answers in the space below: a. What is the relevance of social media to my real estate business? b. What do I want to get from social media?
  • 7. c.How will I measure my return on investment from social media? d.How much time per day do I have available for social media? e. Which social media sites will help me? f. Who are my main competitors? g. How am I going to get the contact details and email address of my new Friends? The reason they are relevant is because that’s where you will find your next clients. The membership numbers are staggering, an estimated 500 million members, and people are spending more and more of their time on social networks. You need to join several networks and at a minimum create a profile. Even if you don’t ―work all the networks you should set up a profile as they all pass great search engine juice and rank
  • 8. highly in search results. Social Networks are Viral In short Metcalfe says ―Go send out more friend requests on Facebook already!‖ The great news is that Facebook and the other social networks are incredibly viral and you can simply piggyback on their network to virally expand your own personal network. In the Facebook Economy you can reach and connect with so many more people than in the ―old days‖ of door-to-door or tel- canvassing. When I took a step back and analyzed my efforts at social media marketing I came up with the following key discoveries: Discovery Number 1 It’s easy to make friends online Discovery Number 2 It’s difficult to sell real estate online
  • 9. Discovery Number 3 It’s impossible to manage thousands of relationships on social networks Main Social Media Goal Get an email address. That’s it. Basically I view social networks as a phenomenal lead generation tool where I can meet an unprecedented number of potential clients. But I also recognize that selling real estate is still a very personal one-on- one business so I accept that while I can find clients online I still need to close them the old fashioned way – offline. In addition I’ve discovered that the only way to manage thousands of new friends and followers is to get their email address and communicate with them through mass email marketing. The Process of Converting Strangers to Clients I’m going to give you the simple five step plan to becoming a social networking superstar. If you follow all five steps you will succeed and convert your social networking into more real estate closings. 1.Step 1 – Identify Prospects
  • 10. 2.Step 2 - Convert Strangers into Friends 3.Step 3 – Convert Friends into Group Members or Fans 4.Step 4 - Convert Group Members into Contacts 5.Step 5 – Convert Contacts into Customers Think of a huge funnel. At the top of the funnel sits your social networks like Twitter, Facebook, You Tube, Linked In and Active Rain. Their role is to help you find identify prospects and make new online friends. Twitter sits on top the funnel and acts as a huge billboard where you can broadcast your message to thousands of people. With Facebook and Linked In you can make friends and use their communication tools to accelerate the process of converting your friends into customers who will buy or sell real estate. WordPress is your blog. It’s your backyard barbeque where you can entertain people and establish yourself as a real estate expert. The ―Money Bag‖ is your email database. You know that if you can get your friends’ contact details it’s like putting money on the bank.
  • 11. That’s the social media marketing funnel. It’s designed to convert your online friends into contacts. Remember, your immediate challenge is that you don’t have contact details for your new online friends. To get contact details you need to drive your friends down the marketing funnel and direct them to through your blog into your contact database Write a personal tag-line. That line of text under your name is the first thing people see in your Profile. It follows your name in search hit lists. It's your brand. (Note: your e-mail address is not a brand!) Your company's brand might be so strong that it and your title are sufficient. However, you might need to refine your professional personality into a more eye-catching phrase that describes who you are at a glance. Put your elevator pitch to work. Go back to your conference introduction. That 30-second description, the essence of who you are and what you do, is a personal elevator pitch. Use it in the Summary section to engage readers. You've got 5-10 seconds to capture their attention. The more meaningful your summary is, the more time you'll get from readers. Point out your skills.
  • 12. Think of the Specialties field as your personal search engine optimizer. It is an avenue to refine the ways people find and remember you. This searchable section is where that list of industry buzzwords from your resume belongs. This is also the place to display particular abilities and interests, the personal values you bring to your professional performance, or even a note of humor or passion. Explain your experience. Help the reader grasp the key points. Briefly say what the company does and what you did or do for them. Picture yourself at that conference again. After you've introduced yourself, how do you describe what you do, what your company does? Use those clear, succinct phrases here and break them into visually digestible chunks. Distinguish yourself from the crowd. Use the 'Additional Information' section to round out your Profile with a few key interests. Add websites that showcase your abilities or passions. Then edit the default 'My Website' label to encourage click- throughs (you get Google page rankings for those, raising your visibility). Maybe you belong to a trade association or an interest group; help other members find you by naming those groups. If you're an award winner recognized by peers, customers or employers, add prestige without bragging by listing them here. Build your connections. Connections are one of the most important aspects of your brand. The company you keep reflects the quality of your brand. What happens
  • 13. when you view a Profile and see that you know someone in common? That Profile's credibility increases. The value of that commonality works both ways. So identify connections that will add to your credibility and pursue those. A final note: As you add connections and recommendations, your Profile develops into a peer-reviewed picture of you and of your personal brand. Make sure it's in focus, well composed and easy to find. Edit your public Profile's URL to reflect your name or tagline. Then you can put it to work by adding it to your blog, linking to it from your website, and including it in your e-mail signature. Software and Services Open an account at www.hootsuite.com (free) Open an account at www.realbird.com (free version) Open an account with www.feedburner.com Publish a 3 to 5 page report on your local market (here are a few ideas) a. Recent Sales and Statistics b. Neighborhood report c. Schools and Parks report d. Curb Appeal Report My Blogging Planner Name of Blog
  • 14. Domain Title Description Meta Tags Notes on the Blogging Plan Sellers
  • 15. Agents (referrals) b. Specialize (Don’t be a Generalist) I want to specialize in the following niche(s) i. Choose Your Content Niche Golf Vacation First time Buyers Active Adults Retirement Communities Luxury Homes Condos Land Investment Properties Commercial Other j. Choose your Area Niche Include a list of your target City, Neighborhoods and communities. Remember that hyper local blogging is very effective so don’t be afraid to go down to the local level. City Neighborhoods Communities
  • 16. This should keep you busy until we meet again... Classes Social Sites Maxed February Schedule Friday, February 10, 2012 ~ 11:00AM to 1:00PM Century 21 Americana ~ bring lunch & laptop Friday, February 24, 2012 ~ 11:00AM to 1:00PM Century 21 Americana ~ bring lunch & laptop