The 10 Day Social Media Success Plan provides steps to get a social media marketing plan operational and productive in 10 days. On Days 1-3, participants set up accounts, build a blog, and plan content. Days 4-8 focus on engagement on Facebook, LinkedIn, and Twitter to build connections. Days 9-10 are for setting up management tools and reviewing progress. The goal is to convert online connections into email contacts and ultimately customers.
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Social site maxed homework
1. Social Media
Maxed
10 Day Plan
10 Day Social Media Plan
Social Media Blueprint
1. Investigate and Learn
2. 2. Set Up Social Network and Technology Accounts
3. Set Up Your Free WordPress or Blogger blog
4.Complete Your Blogging Planner and Write Your
First Post
5. Find Prospects on Facebook
6. Set Up a Community Fan Page on Facebook
7. Find Prospects on LinkedIn
8. Find Instant Business on Twitter
9. Manage your Profiles with HootSuite
10.Review and Connect all your Profiles
There are two hurdles that most new social marketers struggle to
overcome. The first is technology and the second is that there is just too
much information.
Frankly speaking most people are simply overwhelmed.
A fast start action plan and focus exclusively on the things you need to do to
immediately get business.
Instead of explaining all the theory and giving you loads of choices I’ve
changed my approach to flat out tell you what works the best for each social
3. network and give specific instructions as to what to do. You can pretty up your
sites later and add other techniques but for now I want you to do the things that
work right now.
I want you to do exactly as I say.
The 10 Day Plan is designed to get the absolute beginner up and running and to
get the intermediary marketer focused on the activities that provide an
immediate return on investment.
Now don’t think this is a SMM 101 course – it’s not.
It’s a highly focused plan that will make sure you get up, running and producing
new business in just 10 days. It does away with all the frills, bells and whistles
and zeroes in on real tactics and strategies that will immediately get you clients
and quickly drag you to the closing table.
The 10 day Plan is designed to get your social
media marketing plan operational and
productive in just 10 days.
Overview of the 10 Day Social Media Success Plan
On Day 1 you will identify your real estate social media
strategy.
On Day 2 you will set up all your essential social network and
4. technology accounts.
On Day 3 you will build your blog and add the most important
widgets.
On Day 4 you will map out and plan your blogging strategy
and publish your first blog posts.
The purpose of your blog is to provide a venue to receive
thousands of new social network friends. Traffic to your blog
will come from the social networks and you can expect an
avalanche of prospective clients.
The most important function of your blog is to convert your
visitors into contacts.
On Day 5 you will start making friends on Facebook and
building your network.
On Day 6 you will create a fan page on Facebook for your
local community. This is currently the single most successful
tactic for rapidly growing your friend network on any of the
social networks.
On Day 7 you will start making connections on Linked In and
will learn how to send a message to 50 connections at a time.
On Day 8 you will learn how to ―listen‖ for business on
Twitter by tracking keywords that identify ready and willing
buyers and sellers.
5. On Day 9 you will set up your control panel on Hoot Suite to
monitor and manage all your social networks in one
convenient dashboard.
On Day 10 you’ll review your entire social media marketing
plan and make sure that your networks are all connected and
your content is syndicated.
Day 1 – Investigate and Learn
Day 1 is a study and education day. It’s going to take the whole day so
I suggest that you start on a weekend day.
The whole point of the study day is to build a foundation to your social
media knowledge base.
I’m going to share my social media strategy with you. It’s different to
6. what you will read from most social media gurus as it focuses less on
being social and more on marketing.
It’s a strategy that works for me as I now have over 500,000 social
network friends and followers.
In particular it’s a strategy that will help you quickly find hundreds if
not thousands of friends on social networks (I like to think of my all
social network friend as potential clients).
In this course I’m going to share the exact tactics I use to build my
network of friends.
Before you start investigating social media you need to ask yourself
the following questions:
You need to clearly answer all questions.
There’s no right or wrong answer, just write down your thoughts.
At the end of the 10 Days I’m going to ask you the same questions
and you can compare your answers.
Write your answers in the space below:
a. What is the relevance of social media to my real estate business?
b. What do I want to get from social media?
7. c.How will I measure my return on investment from social media?
d.How much time per day do I have available for social media?
e. Which social media sites will help me?
f. Who are my main competitors?
g. How am I going to get the contact details and email address of my
new Friends?
The reason they are relevant is because that’s where you will find
your next clients. The membership numbers are staggering, an
estimated 500 million members, and people are spending more and
more of their time on social networks.
You need to join several networks and at a minimum create a
profile. Even if you don’t ―work all the networks you should set
up a profile as they all pass great search engine juice and rank
8. highly in search results.
Social Networks are Viral
In short Metcalfe says ―Go send out more friend requests on
Facebook already!‖
The great news is that Facebook and the other social networks
are incredibly viral and you can simply piggyback on their
network to virally expand your own personal network. In the
Facebook Economy you can reach and connect with so many
more people than in the ―old days‖ of door-to-door or tel-
canvassing.
When I took a step back and analyzed my efforts at social media
marketing I came up with the following key discoveries:
Discovery Number 1
It’s easy to make friends online
Discovery Number 2
It’s difficult to sell real estate online
9. Discovery Number 3
It’s impossible to manage thousands of relationships on social
networks
Main Social Media Goal
Get an email address.
That’s it.
Basically I view social networks as a phenomenal lead generation tool
where I can meet an unprecedented number of potential clients. But I
also recognize that selling real estate is still a very personal one-on-
one business so I accept that while I can find clients online I still need
to close them the old fashioned way – offline.
In addition I’ve discovered that the only way to manage thousands of
new friends and followers is to get their email address and
communicate with them through mass email marketing.
The Process of Converting Strangers to Clients
I’m going to give you the simple five step plan to becoming a social
networking superstar. If you follow all five steps you will succeed and
convert your social networking into more real estate closings.
1.Step 1 – Identify Prospects
10. 2.Step 2 - Convert Strangers into Friends
3.Step 3 – Convert Friends into Group Members or Fans
4.Step 4 - Convert Group Members into Contacts
5.Step 5 – Convert Contacts into Customers
Think of a huge funnel.
At the top of the funnel sits your social networks like Twitter,
Facebook, You Tube, Linked In and Active Rain. Their role is to help
you find identify prospects and make new online friends.
Twitter sits on top the funnel and acts as a huge billboard where you
can broadcast your message to thousands of people.
With Facebook and Linked In you can make friends and use their
communication tools to accelerate the process of converting your
friends into customers who will buy or sell real estate.
WordPress is your blog. It’s your backyard barbeque where you can
entertain people and establish yourself as a real estate expert.
The ―Money Bag‖ is your email database. You know that if you can
get your friends’ contact details it’s like putting money on the bank.
11. That’s the social media marketing funnel. It’s designed to convert your
online friends into contacts.
Remember, your immediate challenge is that you don’t have contact
details for your new online friends.
To get contact details you need to drive your friends down the
marketing funnel and direct them to through your blog into your
contact database
Write a personal tag-line.
That line of text under your name is the first thing people see in your
Profile. It follows your name in search hit lists. It's your brand. (Note:
your e-mail address is not a brand!) Your company's brand might be
so strong that it and your title are sufficient. However, you might need
to refine your professional personality into a more eye-catching
phrase that describes who you are at a glance.
Put your elevator pitch to work.
Go back to your conference introduction. That 30-second description,
the essence of who you are and what you do, is a personal elevator
pitch. Use it in the Summary section to engage readers. You've got
5-10 seconds to capture their attention. The more meaningful your
summary is, the more time you'll get from readers.
Point out your skills.
12. Think of the Specialties field as your personal search engine
optimizer. It is an avenue to refine the ways people find and remember
you. This searchable section is where that list of industry buzzwords
from your resume belongs. This is also the place to display particular
abilities and interests, the personal values you bring to your
professional performance, or even a note of humor or passion.
Explain your experience.
Help the reader grasp the key points. Briefly say what the company
does and what you did or do for them. Picture yourself at that
conference again. After you've introduced yourself, how do you
describe what you do, what your company does? Use those clear,
succinct phrases here and break them into visually digestible chunks.
Distinguish yourself from the crowd.
Use the 'Additional Information' section to round out your Profile with a
few key interests. Add websites that showcase your abilities or
passions. Then edit the default 'My Website' label to encourage click-
throughs (you get Google page rankings for those, raising your
visibility). Maybe you belong to a trade association or an interest
group; help other members find you by naming those groups. If you're
an award winner recognized by peers, customers or employers, add
prestige without bragging by listing them here.
Build your connections.
Connections are one of the most important aspects of your brand. The
company you keep reflects the quality of your brand. What happens
13. when you view a Profile and see that you know someone in common?
That Profile's credibility increases. The value of that commonality
works both ways. So identify connections that will add to your
credibility and pursue those.
A final note: As you add connections and recommendations, your
Profile develops into a peer-reviewed picture of you and of your
personal brand. Make sure it's in focus, well composed and easy to
find. Edit your public Profile's URL to reflect your name or tagline.
Then you can put it to work by adding it to your blog, linking to it from
your website, and including it in your e-mail signature.
Software and Services
Open an account at www.hootsuite.com (free)
Open an account at www.realbird.com (free version)
Open an account with www.feedburner.com
Publish a 3 to 5 page report on your local market (here are a
few ideas)
a. Recent Sales and Statistics
b. Neighborhood report
c. Schools and Parks report
d. Curb Appeal Report
My Blogging Planner
Name of Blog
15. Agents (referrals)
b. Specialize (Don’t be a Generalist)
I want to specialize in the following niche(s)
i. Choose Your Content Niche
Golf
Vacation
First time Buyers
Active Adults
Retirement Communities
Luxury Homes
Condos
Land
Investment Properties
Commercial
Other
j. Choose your Area Niche
Include a list of your target City, Neighborhoods and communities.
Remember that hyper local blogging is very effective so don’t be
afraid to go down to the local level.
City
Neighborhoods
Communities
16. This should keep you busy until we meet again...
Classes Social Sites Maxed February Schedule
Friday, February 10, 2012 ~ 11:00AM to 1:00PM
Century 21 Americana ~ bring lunch & laptop
Friday, February 24, 2012 ~ 11:00AM to 1:00PM
Century 21 Americana ~ bring lunch & laptop