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fans for brandsOPEN GRAPHWORK-SHOP
THE TALE OF THE UNKNOWN USER!Most entertainment brands know very little about the person who is               interacting ...
Paul Adams From FacebookWith exponentially increasing information, and limited capacity for memory, we will increasingly t...
Social Apps                        Mobile Apps   Web Apps     TV AppsWebsites, Mobile and Tablet Apps - Facebook Connect  ...
APP                                Fusentast                                       Your complete guidePERMISSIONS         ...
The dark past of apps• Wall posting used to be very common: apps “helped” users to express themselves by posting on there ...
People fear what they don’t understand
People fear what they don’t understand
People fear what they don’t understand     First, ask only for the bare minimum.
FRIENDLIER APP PERMISSIONS                     Fusentast                     Your complete guide to kids apps on iPad    S...
People fear what they don’t understand Throttle permissions by asking for them in the    context where they’re going to be...
Contextual Permissions - emphasize ifyou give this permission you get so muchmore from the service!
WHAT KINDOF DATA ISAVAILABLE
What data is out there? friends· likes· songs· relationships· messages· email· articles· groups·   location· events· games...
Friends              Likes     Peter’s Open Graph DataBy accessing Peter’s social graph we now know who Peter’s           ...
Who is Peter close to?This can be achieved through Open Graph analysis and further                  Facebook app permissions
What are his Close Friends actions       within other Apps?
BENEFITS TO YOU• Pinpoint   Individual Interests• Portable   profiles• Cluster Analysis   of Interests for Introducing Cont...
BENEFITS TO YOUR USERSThe ability to organise content through the lens of:        I. Peter’s tastes        II. and what hi...
Recommendations Straight to     Peter’s pocket                                Meta data recommendations                   ...
DEMO:   http://friendlyartists.herokuapp.com/
Phase-aware targeting• People change all the time• What they do, who they’re with, and their  opinions keep evolving• Usin...
Your Movie Tastes Stored  against your Profile
Movies Shared           Want’s to see                                Installed             Scored                         ...
Join Our GroupContinue the discussion on the Facebook group called - Fansfor Brandshttps://www.facebook.com/groups/1576304...
Marketing Solutions                 powered by Ben Johnson Ben@gruvi.tv                 fans for brands @ProjectGruvi
Facebook open graph Workshop - marketing movie content more effectively to your audiences
Facebook open graph Workshop - marketing movie content more effectively to your audiences
Facebook open graph Workshop - marketing movie content more effectively to your audiences
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Facebook open graph Workshop - marketing movie content more effectively to your audiences

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Presented at Social Media Week London on the 26th of September - marketing movies more effectively to your audiences

Publié dans : Marketing, Technologie
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Facebook open graph Workshop - marketing movie content more effectively to your audiences

  1. 1. fans for brandsOPEN GRAPHWORK-SHOP
  2. 2. THE TALE OF THE UNKNOWN USER!Most entertainment brands know very little about the person who is interacting with their online channels.
  3. 3. Paul Adams From FacebookWith exponentially increasing information, and limited capacity for memory, we will increasingly turn to others to help us decide.
  4. 4. Social Apps Mobile Apps Web Apps TV AppsWebsites, Mobile and Tablet Apps - Facebook Connect Facebook - App Install
  5. 5. APP Fusentast Your complete guidePERMISSIONS Search and share Your basic info Your emailPrivacy and the new currency of trust.
  6. 6. The dark past of apps• Wall posting used to be very common: apps “helped” users to express themselves by posting on there behalf on their profiles and all their friends’
  7. 7. People fear what they don’t understand
  8. 8. People fear what they don’t understand
  9. 9. People fear what they don’t understand First, ask only for the bare minimum.
  10. 10. FRIENDLIER APP PERMISSIONS Fusentast Your complete guide to kids apps on iPad Search and share quality iPad applications for your children. Your basic info
  11. 11. People fear what they don’t understand Throttle permissions by asking for them in the context where they’re going to be used
  12. 12. Contextual Permissions - emphasize ifyou give this permission you get so muchmore from the service!
  13. 13. WHAT KINDOF DATA ISAVAILABLE
  14. 14. What data is out there? friends· likes· songs· relationships· messages· email· articles· groups· location· events· games· notes·photos· work history· status updates AND custom app data
  15. 15. Friends Likes Peter’s Open Graph DataBy accessing Peter’s social graph we now know who Peter’s friends are, what things Peter likes, etc.
  16. 16. Who is Peter close to?This can be achieved through Open Graph analysis and further Facebook app permissions
  17. 17. What are his Close Friends actions within other Apps?
  18. 18. BENEFITS TO YOU• Pinpoint Individual Interests• Portable profiles• Cluster Analysis of Interests for Introducing Content• How Groups and Individuals Influence Each Other
  19. 19. BENEFITS TO YOUR USERSThe ability to organise content through the lens of: I. Peter’s tastes II. and what his ‘close’ friends want to interact with.To any device Peter is using and through his Facebookexperience.
  20. 20. Recommendations Straight to Peter’s pocket Meta data recommendations from the Peter’s Social Graph Films that Peter has said he Tony & Heath are close wants to watch on Rotten friends to Peter Tomatoes
  21. 21. DEMO: http://friendlyartists.herokuapp.com/
  22. 22. Phase-aware targeting• People change all the time• What they do, who they’re with, and their opinions keep evolving• Using the open graph allows you to understand a persons profile in a given timeframe.
  23. 23. Your Movie Tastes Stored against your Profile
  24. 24. Movies Shared Want’s to see Installed Scored Rated Watched Points scored Social Data App & Website Personalized Capture Behavior Content Applications Installed:Name: James JonesLocation: DenmarkAge: 38 Movie Genre:Status: Married HorrorCollege: Aberdeen Uni Movies Movies Shared + = Targeted CommunicationBooks Want’s to see Friends Game Scores
  25. 25. Join Our GroupContinue the discussion on the Facebook group called - Fansfor Brandshttps://www.facebook.com/groups/157630474376944/
  26. 26. Marketing Solutions powered by Ben Johnson Ben@gruvi.tv fans for brands @ProjectGruvi

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