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© Copyright Society3 - 2015#Society3
#Society3
Smart Money &
Access to more investors
2© Copyright Society3 2015 Copying or distribution is prohibited
#Society3
Our Own Story
WebStocks Platform Started in 1997
Mentioned in dissertations, Financial Times…
as inventor of equity based crowd funding
We did seed, A-Round, B-Round all online
Raised $750k for ourselves (Infinigate)
Raised 3 consecutive rounds – the largest: $5Million
Even investment funds invested
Four year experience incl. investor relations
Raised money for four companies
all successful
3© Copyright Society3 2015 Copying or distribution is prohibited
#Society3
Introductions to virtually anybody
600 Investors after 3rd round (B-round)
Intro to any talent I wanted
Intro to any executive I needed
Intro to press and anybody else
4© Copyright Society3 2015 Copying or distribution is prohibited
#Society3
Rapidly shaping up your company
With a broader investor landscape
Expect 50 investors helping you instead of 3
Expect 0.5% ownership per investor not 10%
Expect smart money because you can select
Expect a well guided investment process
5© Copyright Society3 2015 Copying or distribution is prohibited
#Society3
Founding Team
Axel Schultze
5x Entrepreneur
2 Exits, 2 IPOed
3 EU / 2 US
Marita Roebkes
4x Entrepreneur
Raised $32MM
Investor relations
6© Copyright Society3 2015 Copying or distribution is prohibited
#Society3
Financial Services
Transformation
From lockup to Exit Anytime
Paving the way for a new exit model
Quadrupling investor network for entrepreneurs
Opening the 90% accredited investors segment
A market place where shareholders find buyer
7© Copyright Society3 2015 Copying or distribution is prohibited
#Society3
Smart Money Matcher
From random to Smart Money
Profiling system that help startups find Smart Money
Investors with access to their industry, ability to
weave connections, subject matter expertise…
8© Copyright Society3 2015 Copying or distribution is prohibited
#Society3
FundersMart
9© Copyright Society3 2015 Copying or distribution is prohibited
#Society3
FundersMart
10© Copyright Society3 2015 Copying or distribution is prohibited
#Society3
FundersMart
11© Copyright Society3 2015 Copying or distribution is prohibited
#Society3
Summary
Opening doors for 90% of accredited investors
Exit Anytime
Smart Money Matcher
From commission to subscription
Starting in June
FundersMart
12© Copyright Society3 2015 Copying or distribution is prohibited
#Society3
10 Tips For Fundraising Success
Getting $500,000+ funding goal
Have a bold vision
Have a stellar pitch online
Have a great video from founders and team
Positive customer/user sentiments online
One sentence elevator pitch
Have a clean cap table
Communicate what stage you are in
Active investor relations, have a chat with
investors, connect online…
Provide weekly updates to investors
Mobilize your investors to support you
13© Copyright Society3 2015 Copying or distribution is prohibited
#Society3
Welcoming investors
and entrepreneurs
14© Copyright Society3 2015 Copying or distribution is prohibited
#Society3
How we can help
1. Catch us and we explore it with you
2. Once ready go on FundersMart any time
3. Need traction? Join the accelerator
+1 (415) 656-8700
appearoo.com/AxelS
Society3.com
Online presences:
https://society3.com/society3

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Smart Money, Exit Anytime and access to a larger investor network

  • 1. © Copyright Society3 - 2015#Society3 #Society3 Smart Money & Access to more investors
  • 2. 2© Copyright Society3 2015 Copying or distribution is prohibited #Society3 Our Own Story WebStocks Platform Started in 1997 Mentioned in dissertations, Financial Times… as inventor of equity based crowd funding We did seed, A-Round, B-Round all online Raised $750k for ourselves (Infinigate) Raised 3 consecutive rounds – the largest: $5Million Even investment funds invested Four year experience incl. investor relations Raised money for four companies all successful
  • 3. 3© Copyright Society3 2015 Copying or distribution is prohibited #Society3 Introductions to virtually anybody 600 Investors after 3rd round (B-round) Intro to any talent I wanted Intro to any executive I needed Intro to press and anybody else
  • 4. 4© Copyright Society3 2015 Copying or distribution is prohibited #Society3 Rapidly shaping up your company With a broader investor landscape Expect 50 investors helping you instead of 3 Expect 0.5% ownership per investor not 10% Expect smart money because you can select Expect a well guided investment process
  • 5. 5© Copyright Society3 2015 Copying or distribution is prohibited #Society3 Founding Team Axel Schultze 5x Entrepreneur 2 Exits, 2 IPOed 3 EU / 2 US Marita Roebkes 4x Entrepreneur Raised $32MM Investor relations
  • 6. 6© Copyright Society3 2015 Copying or distribution is prohibited #Society3 Financial Services Transformation From lockup to Exit Anytime Paving the way for a new exit model Quadrupling investor network for entrepreneurs Opening the 90% accredited investors segment A market place where shareholders find buyer
  • 7. 7© Copyright Society3 2015 Copying or distribution is prohibited #Society3 Smart Money Matcher From random to Smart Money Profiling system that help startups find Smart Money Investors with access to their industry, ability to weave connections, subject matter expertise…
  • 8. 8© Copyright Society3 2015 Copying or distribution is prohibited #Society3 FundersMart
  • 9. 9© Copyright Society3 2015 Copying or distribution is prohibited #Society3 FundersMart
  • 10. 10© Copyright Society3 2015 Copying or distribution is prohibited #Society3 FundersMart
  • 11. 11© Copyright Society3 2015 Copying or distribution is prohibited #Society3 Summary Opening doors for 90% of accredited investors Exit Anytime Smart Money Matcher From commission to subscription Starting in June FundersMart
  • 12. 12© Copyright Society3 2015 Copying or distribution is prohibited #Society3 10 Tips For Fundraising Success Getting $500,000+ funding goal Have a bold vision Have a stellar pitch online Have a great video from founders and team Positive customer/user sentiments online One sentence elevator pitch Have a clean cap table Communicate what stage you are in Active investor relations, have a chat with investors, connect online… Provide weekly updates to investors Mobilize your investors to support you
  • 13. 13© Copyright Society3 2015 Copying or distribution is prohibited #Society3 Welcoming investors and entrepreneurs
  • 14. 14© Copyright Society3 2015 Copying or distribution is prohibited #Society3 How we can help 1. Catch us and we explore it with you 2. Once ready go on FundersMart any time 3. Need traction? Join the accelerator +1 (415) 656-8700 appearoo.com/AxelS Society3.com Online presences: https://society3.com/society3