Viral marketing and buzz marketing for everybody

1. © Copyright Society3 Group Inc 2013#S3
S3 Buzz
Making viral marketing
A repeatable success

2. 2© Copyright Society3 - 2014 #Society3
Viral marketing success
Rapidly increase market traction
Superior market validation
Fastest way to grow your user base
Ramping up new customers
Significant improvements on search results

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Success Stories

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Since launched in 2013
1,000+ Buzz Campaigns
Over 5 Million Mentions
Over 25,000 Buzz supporter
Over 20 Million Click throughs

5. 5© Copyright Society3 - 2014
San Francisco, CA + 1 (415) 656-8700
Europe + 49 (30) 2023-8748
Society3 Group – http://Society3.com/s3-buzz/s3-buzz - http://XeeMe.com/Society3
© Copyright Society3 - 2014
S3-Buzz™ Success Stories
Annual DA Conference European Commission
90+ Million in reach (data by EC)
“Trending” on Twitter in several countries
OpenStack Conference
3,000+ mentions per day
Resulting in media coverage
Outbuzzing everybody
Cloud War – 7,000+ mentions/day
Making the “Top News” on Twitter
Outbuzzing the 800 pound gorilla

6. 6© Copyright Society3 - 2014
San Francisco, CA + 1 (415) 656-8700
Europe + 49 (30) 2023-8748
Society3 Group – http://Society3.com/s3-buzz/s3-buzz - http://XeeMe.com/Society3
© Copyright Society3 - 2014
80% of purchase decisions
are influenced by mentions
and recommendations
Forrester Research

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The Problem Society3 is solving
Most customers are happy to
help spread the word.
But YOU must help them with a
story and a place to share!

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How Buzz works

9. 9© Copyright Society3 - 2014
San Francisco, CA + 1 (650) 384-0057
Cannes, France + 49 (30) 2023-8748
Society3 Group – http://Society3.com - http://XeeMe.com/Society3
© Copyright Society3 - 2012
Simplified
to the max:
The fastest way to
gain attention
1) Create a simple story
2) Make it easy to share

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11. 11© Copyright Society3 - 2014
San Francisco, CA + 1 (415) 656-8700
Europe + 49 (30) 2023-8748
Society3 Group – http://Society3.com/s3-buzz/s3-buzz - http://XeeMe.com/Society3
© Copyright Society3 - 2014
5 Buzz Use Cases

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Event Buzz
More attendees
Happier sponsors
Growing events

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Product Buzz
Faster introductions
More attention
More leads

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Brand Buzz
More awareness
Higher reputation
Better valuation

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Channel Partner Buzz
More Engagement
Greater Reach
More Partner Success

16. 16© Copyright Society3 - 2014 #Society3
Talent Acquisition Buzz
More qualified
applicants
Better matches

17. 17© Copyright Society3 - 2014
San Francisco, CA + 1 (415) 656-8700
Europe + 49 (30) 2023-8748
Society3 Group – http://Society3.com/s3-buzz/s3-buzz - http://XeeMe.com/Society3
© Copyright Society3 - 2014
Sustainable success!
Leverage the network advantage:
What’s posted on the web,
Stays on the web
Conventional advertising just evaporates

18. 18© Copyright Society3 - 2014
San Francisco, CA + 1 (415) 656-8700
Europe + 49 (30) 2023-8748
Society3 Group – http://Society3.com/s3-buzz/s3-buzz - http://XeeMe.com/Society3
© Copyright Society3 - 2014
Marketing transition from
self promotion to
recommendations

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Mentions and recommendations
are most influential on your
search engine ranking (SEO)

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Flat Rate Marketing

21. 21© Copyright Society3 - 2014
San Francisco, CA + 1 (415) 656-8700
Europe + 49 (30) 2023-8748
Society3 Group – http://Society3.com/s3-buzz/s3-buzz - http://XeeMe.com/Society3
© Copyright Society3 - 2014
Get more
buzz for your
business

22. 22© Copyright Society3 - 2014
San Francisco, CA + 1 (415) 656-8700
Europe + 49 (30) 2023-8748
Society3 Group – http://Society3.com/s3-buzz/s3-buzz - http://XeeMe.com/Society3
© Copyright Society3 - 2014
Pr
We help you
on every step
of the way…
You will be up and buzzing
In less than an hour

23. 23© Copyright Society3 - 2014
San Francisco, CA + 1 (415) 656-8700
Europe + 49 (30) 2023-8748
Society3 Group – http://Society3.com/s3-buzz/s3-buzz - http://XeeMe.com/Society3
© Copyright Society3 - 2014
Our main achievement:
For the first time viral
marketing is a repeatable
process.
Thanks to S3 Buzz™

24. 24© Copyright Society3 - 2014
1) Check it out
2) Get in touch
+1 (415) 656.8700
Thank You
© 2015 Society3 Group Inc. Society3, S3-Buzz are trademarks of Society3 Group Inc. All rights reserved. This content is protected under the
copyright law of the United States. Feel free to share and distribute an unchanged copy.
Society3 Group Inc. | 201 Mission St # 1200 | San Francisco, CA 94105 | (415) 656-8700
+1 (650) 384 0057
info@society3.com
http://Society3.com/s3buzz
http://appearoo.com/society3
info@society3.com
Current Buzz Campaigns