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© Copyright S3 Academy 2014#S3Accel
#Society3
Axel Schultze, CEO Society3
Traction Development
Meetup Jan 28
2© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#S3Accel
© Copyright S3 Academy 2014#S3Accel
Business focus
not product focus
4© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#S3Accel
Feature description
Two apps
Guest
What th...
5© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#S3Accel
Building a $Billion Vision
Transformationa...
6© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#S3Accel
Vision based business modeling
Elevator pi...
7© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#S3Accel
Go-to-market
The vision is your foundation...
8© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#S3Accel
2% Growth Magic
9© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#S3Accel
Go viral
© Copyright S3 Academy 2014#S3Accel
Making it happen
timing is everything
11© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#S3Accel
S3 Accelerator Program Spring 2015
Tracti...
12© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#S3Accel
2015 Outlook
Global Entrepreneurs Communi...
13© Copyright S3 Accelerator 2014 Copying or distribution is prohibited
#S3Accel
S3 Office hours
Thursday, January 29th
3:...
© Copyright S3 Academy 2014#S3Accel
Questions?
Follow me @AxelS
Please tell me how we met
Appearoo.com/AxelS
© Copyright S3 Academy 2014#S3Accel
S3 BuzzThank You
Next Event Tuesday Feb 18
How to raise $1 Million seed round
Prochain SlideShare
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Developing traction for startups by Society3, Axel Schultze CEO,

Traction development #Startups
Bold Ideas - It's all about the story
Market Born - share early - know the needs
Speed - Beta in less than 6 month
Connected - walk the walk, talk the talk - conversations

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Developing traction for startups by Society3, Axel Schultze CEO,

  1. 1. © Copyright S3 Academy 2014#S3Accel #Society3 Axel Schultze, CEO Society3 Traction Development Meetup Jan 28
  2. 2. 2© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel
  3. 3. © Copyright S3 Academy 2014#S3Accel Business focus not product focus
  4. 4. 4© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Feature description Two apps Guest What the guest does What they see How they pay… Driver What the driver does, How it works for him What may happen… Benefits Price Convenience Vision Changing the entire process of serviced local transportation Cutting down overhead of the Taxi organizations by using a fully automated system and distributing savings to drivers and guest – who by the way only needs a smart phone As travel in our global society continuously increases we need way more convenient and more reliable services Uber changes the way local transportation is provided on a global scale – zero overhead Uber can be described in two ways
  5. 5. 5© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Building a $Billion Vision Transformational experience What are we delivering and what is changing with that delivery? Distinct market segment Who are we focusing on? Revolutionary business model What are we doing fundamentally different? For an evolving society What are the estimated evolutionary elements that drive the society we contribute to? Will they understand?
  6. 6. 6© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Vision based business modeling Elevator pitch Most needed resources (other than money) Biggest possible challenges Most important alliances Most important customers / segments Most relevant market players / competitors Defining how you sell your product/service
  7. 7. 7© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Go-to-market The vision is your foundation 1. Create a list of supporter i.e. Users, vendors, partners, communities… 2. Define how you go to market i.e. Events, promotions, direct acquisition, social media… 3. Set a bold but doable goal i.e. 2% growth per day 4. Define daily action with quantifiable objectives – feed into some reporting 5. Manage your growth – not your product
  8. 8. 8© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel 2% Growth Magic
  9. 9. 9© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Go viral
  10. 10. © Copyright S3 Academy 2014#S3Accel Making it happen timing is everything
  11. 11. 11© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel S3 Accelerator Program Spring 2015 Traction & Funding starting Mar 2 Traction Accelerator Program (zero equity) 10 Week intense program (1 topic / week) Vision solidification, go-to-market strategy User growth initiatives, viral marketing Attracting and presenting to investors Funding (no commission) --- Subscription S3-Webstocks investor / portfolio management Due diligence, valuation, terms Accessing ~500 active investors Raising € 250,000 to € 1,000,000
  12. 12. 12© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel 2015 Outlook Global Entrepreneurs Community Advocates network for our startups Buzz campaigns for our startups Pitch Training Events Officially Announcing S3 Webstocks Q1 Spring Accelerator / Fall Accelerator 40+ Society3 Startup Nights in 6+ locations More time for mentorship 
  13. 13. 13© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel S3 Office hours Thursday, January 29th 3:00 – 5:00 pm 201 Mission St - Suite 1200 Contact Marita@society3.com
  14. 14. © Copyright S3 Academy 2014#S3Accel Questions? Follow me @AxelS Please tell me how we met Appearoo.com/AxelS
  15. 15. © Copyright S3 Academy 2014#S3Accel S3 BuzzThank You Next Event Tuesday Feb 18 How to raise $1 Million seed round

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