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Society3 Startup Event San Francisco #ViralMarketing

Topic:
Getting traction with Viral Marketing.

Viral marketing is one of the least understood, yet most powerful techniques to gain users, customers and spread the word about new products, events, growing blog readers and more. Axel Schultze will share some insights from amazing success stories with viral marketing and how you can apply it to grow your company.

Society3 Startup Night

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Society3 Startup Event San Francisco #ViralMarketing

  1. 1. © Copyright S3 Academy 2014#S3Accel S3 Accelerator Viral Marketing #Society3
  2. 2. 2© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel “Let’s create some buzz” Does that really work? Creating a buzz is one of the biggest mysteries to most marketers “Viral marketing” is mentioned million times, only a few master it Most viral initiatives vanish away in random noise and die
  3. 3. 3© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel The anatomy of viral marketing Transport mechanism Your network Your network’s network Reproducibility Content readiness Infectious Stickiness Making people work with it Having a purpose Fuel Ongoing online engagement
  4. 4. 4© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 Asking people ‘help spread the word’ What do you expect they do?
  5. 5. 5© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel The Problem Society3 is solving Most early adopters are happy spread the word for you. Now YOU must help them with a story to share!
  6. 6. 6© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 Buzz Technology: The fastest way to gain attention 1) Create a simple story 2) Make it easy to share on networks you prefer with just a few clicks!
  7. 7. 7© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012
  8. 8. © Copyright S3 Academy 2014#S3Accel Buzz Economics
  9. 9. 9© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Buzz vs. conventional adds
  10. 10. 10© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Buzz Long Tail Just last 30 days
  11. 11. 11© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Community Budget
  12. 12. 12© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel 5 steps to prep a campaign 1) Create the story 2) Launch the buzz campaign (share the buzz page) 3) Personally engage with your advocates 4) Reach out to key individuals 5) Monitor & Amplify
  13. 13. 13© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Most Common Mistakes No personal engagement with advocates The message is written egocentrically Having no clearly defined target audience Weak online presence Unclear benefits Hoping network propagation is automatically
  14. 14. 14© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 Sustainable success! Take advantage from new dynamics: What’s posted on the web, Stays on the web Conventional advertising just evaporates
  15. 15. © Copyright S3 Academy 2014#S3Accel Traction with Blogs, Products, Events
  16. 16. 16© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 Get more buzz for you
  17. 17. 17© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel San Francisco, CA + 1 (650) 384-0057 Cannes, France + 49 (30) 2023-8748 Society3 Group – http://Society3.com - http://XeeMe.com/Society3 © Copyright Society3 - 2012 From Self Promotion To Recommendation
  18. 18. © Copyright S3 Academy 2014#S3Accel www.society3.com/traction-booster/
  19. 19. 19© Copyright S3 Accelerator 2014 Copying or distribution is prohibited #S3Accel Next steps 1. Individual meeting how that could work for you 2. If you then feel ready to go-to-market, we’ll work with you individually to prepare what’s needed to attract your market 3. Go viral as much as good as you can

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