The slides describe the new digital strategy of Ocean Spray. Having examined their current strategy throughout the fall semester of 2017, it became obvious that change was needed in order for the company to enter the elite of 2018 digital performance.

1. Ocean Spray
A modern twist on an old company

2. Digital Strategy - Who are you targeting?
Molly the Mother
Age: 35+
Status: married
Kids: 2
Job: Own business

3. Goals & Objectives
The future of Ocean Spray
Enhance the relationship
and interactivity between
Ocean Spray and its
customers.

4. Social Media

5. Webpage
Keywords optimization
Organic link building
Redesign
Focus on Cranberry Club

6. Online advertising

7. Inbound Marketing
How to organically win
people over

8. Mobile applications

9. Budget & KPI
Ocean Spray should spend roughly 7-9% of its revenue on marketing.
Track: increase or decrease in visits, clicks, followers, engagement, open
rates, click through rates, and unsubscribing rate.

10. Summary
1. Opportunities
2. Change for the better
Increase in:
● Organic links
● Organic traffic to web page
● Valuable & relevant content
● Revenue