Presentation at ProcessForum Nordic 2013.

1. Be Cleverer with Big Fast Data
Dr. Mark Darbyshire, CTO EMEA
Intelligent Business Operations
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©2013 Software AG. All rights reserved. For internal use only

2. Where BFD can improve businesses
Continuous
Visibility
Capitalize on
Real-time
Revenue
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Optimize
Operations
Manage Risk
Multi-payments Data
©2013 Software AG. All rights reserved. For internal use only

3. It helps you target customers with the right promotions at the right time.
It helps you make the right decisions, in milliseconds.
It helps you view markets and manage surveillance and risk.
It lets you detect fraud as it happens so you can best respond.
It speeds up your systems, getting the data to where it’s needed.
It helps you track spend, usage, up-take, return across millions of
customers and millions of devices.
And it does it with existing data and existing systems
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©2013 Software AG. All rights reserved. For internal use only

4. Visualisation
Presto
How do you
achieve this?
Decisioning
Apama
Data at rest
Terracotta
Data in motion
Universal
Messaging
With what?
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©2013 Software AG. All rights reserved. For internal use only

5. Presto
Cloud Events
and SaaS App
Events
Hadoop & Data
Warehouse
Mobile &
Location
Events
$£€
¥
Social Media
Events
Financial and
Trading
Events
System Alerts, Sensors
& Machine Events
Enterprise
Databases
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©2013 Software AG. All rights reserved. For internal use only
ESBs and BPMs

6. Web Activity
Universal Messaging
Location Updates
Third party Info
Social network feeds
Raw Events
Event Stream Processing
CEP
Engine
In Memory
Data
Business
Events
Decision Rules
CEP
Engine
Actions
Promotions
Notifications & Updates
Alerts
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©2013 Software AG. All rights reserved. For internal use only
Universal Messaging
Real-Time
Business
Dashboard

7. Who’s doing this already?
TURKCELL - Customer Experience Management
TELSTRA - Service Caching for Call Centre Optimisation
VISA - Fraud Detection
MORGAN STANLEY - Collateral and Risk Tracking
ERICSSON - User Profile Gateway and Network Event Capture
US DEPT. of DEFENSE
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©2013 Software AG. All rights reserved. For internal use only