8. … turn them to goods & services and sell to intermediaries Manufacturer Markets Consumer Markets Resource Markets Government Markets resources resources goods and services money money money Intermediary Markets
9. Intermediaries sell finished goods to consumers Manufacturer Markets Consumer Markets Resource Markets Government Markets resources resources goods and services goods and services money money money money Intermediary Markets
10. The government collects tax revenues to buy goods Manufacturer Markets Consumer Markets Resource Markets Government Markets resources resources goods and services goods and services money money money money taxes taxes, goods taxes, goods taxes, goods Intermediary Markets
11. And uses these goods and services to provide public service Manufacturer Markets Consumer Markets Resource Markets Government Markets resources resources goods and services goods and services money money money money taxes taxes, goods taxes, goods taxes, goods services services, money services, money services, money Intermediary Markets
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13. Chapter 2: Developing Marketing Strategies and Plans Steven Michael Y. Andrada / Soleil Gan April 15, 2011 www.stevenandrada.blogspot.com
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17. Examples 33/73 www.stevenandrada.blogspot.com Question 5: Company Product Market Cebu Pacific Air We run an Airline company It’s time everyone to flies PLDT We run a Telecommunication company We’re changing lives
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19. Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana / Soleil Gan April 2011 http://kavellana.blogspot.com
35. Chapter 5: Creating Customer Value, Satisfaction, and Loyalty Cabunilas, Michelle M. / Soleil Gan 15 April 2011 http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed.
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38. Concept 3: Product and Service Quality http://cabunilasmichelle.blogspot.com Kotler, Keller, Marketing Management, 13th ed. WHAT IS Is the total feature and characteristic of a product or service that has an ability to satisfy needs .
43. Consumer Buying Process Problem Recognition Information Search Evaluation Purchase Decision Post-Purchase Behavior Kotler, Keller. Marketing Management, 13 th Edition. Concept 10:
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45. Chapter 7: Analyzing Business Markets Diana Rose Flores-Gaspar / Soleil Gan April 2011
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50. Ch 8: Identifying Market Segments and Targets Myrtle Frantilla / Soleil Gan April 14, 2011 http://myrtlefrantilla.blogspot.com /
51. 3. A market segment consists of a group of customers who share a similar set of needs and wants. http://myrtlefrantilla.blogspot.com / http://myrtlefrantilla.blogspot.com / A. B. True False
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55. Chapter 10: Crafting the Brand Positioning Anna Katrina L. Guray / Soleil Gan April 15, 2011 http://annaguray06.blogspot.com
59. Create Differentiation! Concept 5: Differentiation Strategies PRODUCT PERSONNEL CHANNEL IMAGE the way a company aims to identify and position itself or its products http://annaguray06.blogspot.com
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61. Chapter 11: Dealing with Competition Lady Charmayne Hao / Soleil Gan April 2011
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64. What to consider on competitor analysis? Share of mind Share of heart Share of market
65. “ Share of heart” refers to the percentage of customers whose company’s product they want to buy “ Name the company from which you would prefer to buy!”
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67. Chapter 12 Setting Product Strategies Lam, John Paul C. / Soleil Gan April 2011
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71. Concept 2: Core Benefit – Service or Benefit the customer is really buying Eg: Hotel guest buying rest and sleep http://fridaynightsablast.blogspot.com/
72. Concept 2: Basic Product - Turning core benefit into basic product Eg: hotel room with bed, dresser, shower…etc. http://fridaynightsablast.blogspot.com/
73. Concept 2: Expected Product – What buyers expect Eg: hotel guests expects a clean bed, fresh towels…etc. http://fridaynightsablast.blogspot.com/
74. Concept 2: Augmented Product – exceeds customer expectations Eg: Hotel adds a chocolate on top of the pillow http://fridaynightsablast.blogspot.com/
75. Concept 2: Potential product – all possible transformations of the product in the future Eg. Hotel becomes a tourist attraction http://fridaynightsablast.blogspot.com/
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77. Ch 13 Designing and Managing Services Ronald Patrick G. Wenceslao / Soleil Gan April 2011 rgwenceslao.blogspot.com
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82. Ch 14: Developing Pricing Strategies and Programs Bohong Li / Soleil Gan April 15 ,2011
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88. Chapter 15: Designing and Managing Integrated Marketing Channels Medina, Anna Liza O. / Soleil Gan April 15,2011 http://annalimedina.blogspot.com
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91. Concept 1: Importance & Development of Channels http://annalimedina.blogspot.com Kotler, Keller, Marketing Management, 13th ed. Role of Marketing Channels: potential buyers profitable customers
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93. Chapter 16: Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales / Soleil Gan April 14, 2011
128. Ch21: Tapping into Global Markets Sandel, Lee Aizabel L. / Soleil Gan April 14, 2011 www.leeaizabelsandel.blogspot.com
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131. International Product and Communication Strategies Product www.leeaizabelsandel.blogspot.com Develop New Product Adapt Product Do Not Change Product Dual adaptation Product adaptation Product invention Do Not Change Communication Adapt Communication Straight extension Communication adaptation Communication
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134. Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano / Soleil Gan April 14, 2011 miralynnserrano.blogspot.com
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143. Improved Learning Questions for Kotler’s 22 Chapters Soleil Gan April 2011 http://taeyangxinyi.blogspot.com