How your company can attract, engage, and hire top talent today.

1. INBOUND
RECRUITINGHow your company can attract, engage, and hire top talent today.

2. WHAT IS INBOUND RECRUITING?
Inbound recruiting creates a remarkable candidate
experience through employer brand content and
marketing strategies that help companies build
relationships with top talent.
By taking an inbound marketing approach to
recruiting, companies can connect with passive and
active job seekers, engage with their network, and
delight candidates throughout the application
process.

3. INBOUND RECRUITING METHOLOGY
When looking at this graphic, think about your company’s candidate experience
at each stage. How do job seekers first find out about your company?
Maybe you have a careers blog that pulls your audience in, social media content
that gets you on passive candidates' radars, or an up-to-date Glassdoor page.
Once someone has visited your jobs site for the first time, are there
opportunities for them to engage and interact?
Subscribing to a careers blog or signing up for your talent network are examples
of converting that interest into action.

4. These are all ways to provide value in the decision-making process.
- Emailing helpful content about your culture & application process
- Inviting them to recruiting events
- The opportunity to talk to someone at your company online
- Sharing Employee Testimonials
- Offering Professional Development Resources
Applying for a job is a big decision, so nurturing relationships with
leads who have shown interest in your company is important.

5. “You’re only as good as the
people you hire.”
- Ray Kroc, Former CEO of McDonalds

6. HOW IT WORKS
Content Creation
Are you telling your employer brand story? Help job seekers
answer questions and get an authentic look inside your
organization by creating content that’s valuable for your candidate
persona.
Lifecycle Marketing
What are the chances a top saleswoman or engineer applies for a
job on their first visit to your site? Pretty low. Think like a
marketer to nurture relationships and stay in touch over time.
Multi-Channel
Job seekers and passive candidates learn about your company
from a variety of platforms and channels. Meet them where they
are by taking your employer brand to them.

7. HOW IT WORKS • CONTINUED
Integration
To understand how inbound recruiting impacts your company’s
bottom line, you need the full, integrated picture of where your
candidates are coming from. Dig into your recruiting analytics
often.
Culture-Driven
Every organization has a unique set of values, motivations, and
perspectives. Your company culture is your competitive advantage
when it comes to recruiting, and it should be the true north of your
inbound efforts.

8. NEXT STEPS:
- Schedule a Call to Learn More
- Perform a Website Audit
- Create Employee Personas
- Create Content That Attracts
- Develop Conversion Paths
Click To Schedule a Call