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Psychology and Marketing.pdf

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Psychology and Marketing.pdf

  1. 1. ERG Theory Motivation Theory Clayton Paul Alderfer
  2. 2. Existence Relatedness Growth 1969
  3. 3. Darwinian Pursuits
  4. 4. Survival Reproduction Kin Selection , Liking and Friendship Reciprocity Conformity and social proof Comply to Authority Scarcity Commitment and Consistency Optimal Distinctiveness ( Maya Law)
  5. 5. Selected Refrences Evolutionary Psychology-1998 David Buss
  6. 6. Thanks Mohamed Nabil Elmasry Author of Social Sciences and marketing

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