Thanksgiving weekend is the biggest shopping weekend of the year, with consumers taking advantage of the sales to complete their holiday shopping. This year, we surveyed our network to find out how people are spending their money this holiday weekend. About 50% of people will shop on both Black Friday and Cyber Monday, with electronics and apparel making up the bulk of purchases.

1. Black Friday vs. Cyber Monday
53%
Electronics
Total Spending in 2013
$57.4 Billion $1.02 Billion
On which days will people shop?
FRI FRI MON MON
How much will the average person spend?
56% $250 or Less 67% $250 or Less
Most shoppers prioritize getting the best deal on Black Friday.
Buying holiday gifts and shopping for themselves are also important.
Shoppers perceive Walmart to have the best deals, with Best Buy
and Target coming in close behind.
7%
17%
Apparel
22%
30%
Only Friday Only Monday
Cyber Monday shoppers are trying to avoid the crowds of Black Friday,
and 31% feel that Cyber Monday has better deals. Shoppers also
prioritize free shipping and completing their holiday shopping.
How do they research deals?
13%
What are they shopping for?
11%
57%
Home Appliances
22%
12%
10%
Tools
9%
Gift Cards
41%
54%
Electronics
20%
Apparel
8%
Tools
14%
5%
7%
Home Appliances
18%
8%
10%
Gift Cards
Newspapers
Social Media
Online
Retailer Websites
TV
TV Commercials
All of the above
Online Searches
Retail Apps
When are they shopping? On what device are
24% 48% 28%
they shopping?
13%
Mobile
15%
Tablet
30%
Desktop
45%
Online
30%
Big Box Stores
21%
Electronics Stores
4%
Bulk Stores
43%
Laptop
Where will they shop?
Retailer Emails
Solve Media surveyed users across its network.
Solve Media’s network comprises of more
than 160,000 publishers across all verticals.
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THU
PM
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