In this third video our Managing Director, Prof.dr. Bram Desmet, tries to explore alternatives for measuring the cash side and the service-cost side of the supply chain triangle. He compares inventory turns and CCC for the cash side and he compares EBIT and EBITDA for the service-cost side. We also derive the best practice curve amongst 3 benchmark companies and derive resulting targets for a combination of EBIT-inventory or EBIT-CCC.