PERSONAL BRAND EXPLORATION
Somalia Howard
Project & Portfolio I: Week 1
February 6, 2022

Somalia Howard was born and raised in Pensacola, FL for majority
of her life. Somalia moved around a lot and she had the chance to
soak up a lot of different cultures at a young age. She was
introduced to music and the arts at a young age and fell in love with
it fairly quickly. After years of diving into the community of the arts
and developing a passion for what music and the arts, can do for
someone in general. She fell more in love with it and decided to
pursue this passion further. Somalia enrolled at Full Sail to obtain a
Bachelor's Degree in Music Business.
IDENTITY

PROFESSION
Potential Job Titles:
•Owner
•Talent Manager
•A&R Executive
Caregiver Archetype - Ensuring that all
clientele is feeling heard and seen.
While, making sure that they know that
their needs of utmost importance to me.
Hiring Recruiters or Managers for Arts & Entertainment Industry
Picture Relevant
to Your Industry
Goes Here

Recruitment & Owners at Music & Entertainment Industry
TARGET AUDIENCE
Lindsay Greenman
Outreach Plan:
• Complete “A&R Coordinator” Application
• Connect through LinkedIn Profile
• Send a follow up message through LinkedIn
within two weeks of initial contact
Director, Talent Acquisition at Warner Music Group
Julian Worley
Outreach Plan:
• Research current events planned by Wrekk Yard
Studios
• Connect through Instagram and Facebook
• Set up appointment to meet at the studio within
three weeks of initial contact
CEO at Wrekk Yard Studio
Claudia Reyes
Outreach Plan:
• Complete “Junior Manager, A&R Administration”
Application
• Connect through LinkedIn Profile
• Send a follow up message through LinkedIn
within two weeks of initial contact
Talent Music Acquisition at Universal Music Group

GOALS
Short Term: (September, 2023)
• Obtain an assistant job at Wrekk Yard Studio.
‣ Increase LinkedIn connections by 20% by June 30th, 2022.
Mid Term: (2028)
• Advance to an A&R Executive or Talent Manager at Wrekk Yard Studio.
‣ Continue to expand network by 40% by July 24th, 2028.
Long Term: (2034)
• Begin laying foundation to start Midnight Star Records and co-own Wrekk
Yard Entertainment.
‣ Network with one major record label outside of Wrekk Yard
Entertainment by August 31st, 2034.

SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office
SOFT
HARD
Novice / Adept / Expert
Budgeting Novice / Adept / Expert
Time Management Novice / Adept / Expert
Interpersonal Skills Novice / Adept / Expert
Accounting Software
SOFT
HARD
Novice / Adept / Expert
Written Contract Negotiations Novice / Adept / Expert
Networking Novice / Adept / Expert
Public Speaking Novice / Adept / Expert

I will ensure that aspiring artists have the utmost
knowledge and are taken care of by allowing
them the freedom to create freely in a safe
space, where the reach to infinity and beyond.
PROMISE

CREDENTIALS
Work Experience:
• Customer Service Representative, Teleperformance
• Warehouse/Recon & Set Up/Quality Assurance,
DHL Duracell
Education:
•Interdisciplinary Studies, A.A., Central Texas College
•Music Business, B.S., Full Sail University (Exp. 2023)
Awards:
•Best Junior Coach for Special Olympics
•Presidential Award
•The National Honor Society of Collegiate Scholars
•Deans List, University of Mary-Hardin Baylor, Central
Texas College

Competition
Neya Lashae
Industry Experience:
• Audio Production
Education:
• Music Business, B.S., Full Sail University (2023)
Leadership Experience:
• Trainer at Marriott Hotels
Skills and Proficiencies:
•Interpersonal and Communications
•Customer Service
•Leadership
Somalia Howard
Overall Online Presence:
• 124 connections
• Custom banner image
• Professional Headshot
• Detailed profile
• Active on Social Media
• Customized LinkedIn URL
• Grade: Average, 70 out of 100
Industry Experience:
• Audio Production
• Project Management
Education:
• Interdisciplinary Studies, A.A., Central Texas
College (2019)
• International Business, B.S., University of Mary-
Hardin Baylor (2020)
• Music Business, B.S., Full Sail University (2023)
Leadership Experience:
• Junior Coach for Special Olympics
Skills and Proficiencies:
• Interpersonal
• Customer Service
• Microsoft Office
Overall Online Presence:
• 4 connections
• Custom banner image
• Slightly detailed profile
• Customized LinkedIn URL
• Grade: Poor 20 out of 100

Competition
Isabel Croce Garassini
Noteworthy Experience:
• Production Assistant, Siudy Flamenco Dance Academy
• Office Assistant/Set Coordinator & Key PA, Pablo Croce
Productions
Somalia Howard
Industry Experience:
•Junior A&R, Warner Music Group
•Intern, Seitrack US
Education:
• Mass Communications, A.A., Miami Dade
College
• Public Relations, Advertising & Applied
Communications, B.S., Florida International
University
Skills and Proficiencies:
• Project Coordination
• Bilingual (English & Spanish)
• Video Editing
Overall Online Presence:
• 369 connections
• Professional headshot
• Slightly detailed profile
• Customized LinkedIn URL
• Not active on social media
• Grade: Average, 85 out of 100
Noteworthy Experience:
• Audo Production Experience
Industry Experience:
• Audio Production
• Project Management
Education:
• Interdisciplinary Studies, A.A., Central Texas College
(2019)
• International Business, B.S., University of Mary-Hardin
Baylor (2020)
• Music Business, B.S., Full Sail University (2023)
Skills and Proficiencies:
• Interpersonal
• Customer Service
• Microsoft Office
Overall Online Presence:
• 4 connections
• Custom banner image
• Slightly detailed profile
• Customized LinkedIn URL
• Grade: Poor 20 out of 100

Brand Position
For entertainment agencies who are looking for committed individuals with the knowledge
and training to development new and exciting artists, I provide a willingness to always be
ready to learn something new and take risks to ensure that my artists and team have the
best tools they need to succeed. I got my nickname because everyone says that I am like a
golden child or maknae (meaning youngest in Korean) because everything I try I succeed
at. They call me papa because they say I am like an overprotective father and I have a six
sense for things
“Golden Papa”

Networking & Marketing
Industry Events & Organizations
• The Music Real Talk Conference
‣ March 4th-9th, 2022 | Atlanta, GA
• Music Biz 2022
‣ May 9th-12th, 2022 | Nashville, TN
• SXSW Future of Music Conference & Music Festival
‣ March 11th-20th, 2022 | Austin, TX
Digital Marketing
•Primary Content: Podcast discussing burning industry topics and what
can be done to improve the industry and relationship between the
artists
•Primary Tools: Instagram reels and Twitter to discuss trending industry
fads and up & coming artists
•Website:Use digital portfolio to keep updated contact information,
career experience and posts

Professional Development
Mentor
•CEO & Audio Engineer at Wrekk Yard Studios
•Expert background in Music & Entertainment Industry
•EST. PARTNERSHIP May 2022
Formal Education
• Music Business, B.S., Full Sail University (2023)
Technical Skills
• Producing Professional Audio & Video Podcasts, LinkedIn
Learning, April 2022
• Project Management for Creative Projects, LinkedIn
Learning, May 2022
• Entrepreneurship Foundation , LinkedIN Learning, June
2022
Soft Skills
•Interpersonal Skills, LinkedIn, September 2020
•Develop, Motivate & Retain Employees, December 2020
•Overcome Your Fear of Public Speaking, LinkedIn Learning,
April 2022

Somalia Howard
Do you know how difficult is to distinguish yourself when there is so much
matched candidates? Well, what I do is invest in everlasting knowledge,
set goals for myself, and take risks that others may say are either too
hard or too easy. I seek helpful criticism from my mentors to let me know
what I need to improve on, so I can be an asset to the team. In fact I have
been awarded for the most improved player in many areas of my life. I
also have ben awarded eight Presidential awards and National Honor
Society of Collegiate Scholars.

References
Everbrite. (n.d.). The Real Talk Music Conference - Atlanta. Eventbrite.
Retrieved February 1, 2022, from https://www.eventbrite.com/e/the-real-
talk-music-conference-atlanta-tickets-
168992821077?aff=ebdiayyoutube
Garassini, I. C. (n.d.). Isabel Croce Garassini - Junior A&R - Warner Music
Group ... Home. Retrieved February 1, 2022, from
https://www.linkedin.com/in/isabel-croce-garassini-87691b186
Greenman, L. (n.d.). Lindsay Greenman - Director talent acquisition - linkedin.
Home. Retrieved February 1, 2022, from
https://www.linkedin.com/in/lindsay-greenman-36354542
Leshae, N. (n.d.). Neya Lashae - business student - full sail ... - linkedin.com.
Home. Retrieved February 1, 2022, from
https://www.linkedin.com/in/neyalashae
LinkedIn. (n.d.). Claudia Reyes - manager, talent acquisition - universal ...
Home. Retrieved February 1, 2022, from
https://www.linkedin.com/in/claudia1recruiter
Mitchell, J.A. (2017). Changes to citation formats shake the research world.
The Mendeley Telegraph, Research News, pp.9. Retrieved from
https://www.mendeley.com/reference-management/reference-manager
Music Business Association – Music Biz . (2022, January 27). Music biz annual
conference: JW Marriott Nashville. Music Business Association.
Retrieved February 1, 2022, from
O*NET OnLine. (n.d.). 13-1011.00 - agents and business managers of artists,
performers, and athletes. O*NET OnLine. Retrieved February 1, 2022,
from https://www.onetonline.org/link/summary/13-1011.00
SXSW, LLC. (2022, January 28). Future of music track: SXSW conference.
SXSW. Retrieved February 1, 2022, from
https://www.sxsw.com/conference/future-of-music/
Universal Music Group. (n.d.). Umle is looking for junior manager, A&R
administration. Jobvite. Retrieved February 1, 2022, from
https://jobs.jobvite.com/universalmusicgroup/job/o54tifwE
Warner Music Inc. (n.d.). A&R Coordinator. Workday. Retrieved February 1,
2022, from https://wmg.wd1.myworkdayjobs.com/en-
US/WMGUS/job/USA---Nashville---21-Music-Square-East/A-R-
Coordinator_R-015492
Worley, J. D. (n.d.). Julian Worley is on Instagram • 3,069 posts on their profile.
Posts. Retrieved February 1, 2022, from
https://www.instagram.com/wrekk_yard_studio/