Somatica
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Profession
Centered Thinking in a Fragmented World
Site Web
www.somatica.co.uk
À propos
People don't see the world in "marketing channels" they just see brands and products through whichever touch points that suits their lifestyle. Yet businesses still structure themselves in a channeled manner. Why? Habits? Fear of change? Technology and consumer behaviour is changing at pace. People interact with brands on their terms, whenever and however they choose, and do so to enrich their lives and feel a part of something. Interruptive, intrusive and silo'd marketing no longer works. Somatica's "Centered Thinking" approach can help your business find that sweet spot between brand proposition and consumer wants and desires.
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social media karl havard social somatica media brand digital socialmedia tbg tbg digital facebook customer journey social web econsultancy online experience branding strategy subconscious buzz market marketing research engagement roi twitter advertising online influence behaviour motivation brand trust trust consumer fmri cluetrain manifesto sub-conscious research decode peak end effect behavioural economics real time pew research fatigue measurement metrics new york times kred klout eye tracking display ads zeitgeist fodm aardvark bain zmot identity consumer journey brand trust cube brand trust cube ucas tfma technology for marketing & advertising social media measurement tfm&a social media advocacy cube retail conversation blog blogs blogger bloggers
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