WANT A DIGITAL MARKETING JOB?

1. Make A Career Change To Digital Marketing In 3 Simple Steps

2. WANT A DIGITAL MARKETING
JOB?
I received two email messages in one
week from LinkedIn folks asking for
advice on how to transition into digital.
As any good digital citizen does I
immediately thought: BLOG POST!
This is meant for anyone who wants to
transition into digital marketing. Also,
some digital veterans will benefit from
this as well for recruiting and making
sure we shore up on our own digital
citizenship.

3. The size of digital teams is
exploding.
Forrester did a report called “Right-
Size Your Interactive Marketing
Organization” where they uncovered
some juicy trends for digital.
Juicy Trends
1. At the end of 2009, 60% of
marketers surveyed had fewer
than 10 people dedicated to
digital.

4. 2. By 2012 only 17% had teams this
small.
3. 45% boasted more than 25 dedicated
digital marketers.
4. 20% had 100 or more digital staff.
Top 3 tips for getting a job in
digital:
1. Invest in Building Your Online
Presence.

5. Guess what happens when an employer
in the digital industry searches for your
name on Google and sees nothing?
Most likely: Wop Waa… NOTHING.
You won’t even be considered. If you
don’t have profiles built and optimized
for LinkedIn, Twitter etc… or a even a
personal blog or website to showcase
who you are and what you stand for,
folks are going to question your
commitment to digital and social
media. When you say you are

6. passionate about digital – don’t just
pay lip service, own it by getting active
in it.
Takeaway: Go optimize your
social presence starting with
LinkedIn.
2. Educate Yourself and Stay Up on
Things.
Digital marketing is fast paced. If the
idea of changing technology makes you
want to go into a fetal position, digital

7. marketing is not for you. On the other
hand, if that makes you jump for joy,
get ready for a wild ride. Everyday new
tools and features are popping up. It is
your job to keep your finger on the
pulse of the market, identifying what is
relevant to your audience, curating
content and contributing your
perspective.

8. Takeaway: To stay up on things,
consider following movers and
shakers in your space on Twitter
with Twitter lists, using an RSS
reader to follow great blogs,
reading the news and attending
educational events and
conferences where new stuff
often launches!

9. 3. Stand for Something!
Like I said more often than not, people
will Google you to learn more about
who you are. What would be really
excellent is to have your future
employer find a treasure trove of
content with your perspective on
things. AND what would be even better
is for the content to showcase who you
are, why you do what you do and your
point of view on things. This is helpful
and is a good way for your future

10. employer to understand whether you
would be a good fit for their culture
and how you can benefit their business
goals. Also, it can help you get on the
radar of companies that are relevant to
your area of interest. Keep at it and
ultimately, you may not need to
interview ever again! Instead
companies will come for you!

11. Takeaway: Develop your online
brand by sharing your unique
point of view!
Digital-Marketing-Course.org is
an initiative to educate Indian
students on digital marketing
career growth. Whether you want
to know what is digital marketing
or looking for a comprehensive
guide on digital marketing
course, career, jobs, etc., this
website is a must visit.