The document discusses research conducted with a target audience of 16-25 year olds for an EDM music website. Based on survey responses, the key findings were that over 77% of respondents were 16-25, and the most popular content preferences were tour dates, merchandise, tracklists, artist images and videos. Respondents also indicated they frequently used social media and were drawn to websites with bright colors, images and exclusive news/songs. This research will inform the design and content of the EDM website to effectively engage the target demographic.

1. Website
Target Audience

2. Q1.) How old are you?
EDM music videos are targeted towards 16-25
years old, and therefore I decided to ask a
variety of different age groups to ensure we
targeted towards the right group of people.
From the data I gathered 77.8% were 16-25
years old and 22.2% were 25+.

3. Q2.) What would you like to see on a website?
I asked my target audience what they
would like to see on a website this was
to ensure I incorporated information
that would grab their attention.
From the data I gathered tour dates,
merchandise, tracklist, images of the
artist and videos received the highest
number of votes and therefore I will be
including this in my website.

4. Q3.) What social media accounts do you use often?
I asked my target audience what social
media accounts they use often this was
to ensure I used the correct marketing
technique to attract a wider audience.

5. Q5.) What grabs your attention when looking at a
website?
I asked my target audience why they like to
view websites, and what grabs their
attention.
From the data I gathered images, bright
colours, exclusive news and songs for
videos received the highest number of
votes. Therefore I will try and incorporate
these features in my website.

6. Q6.) Do you view websites often?
I asked my target audience whether they view
websites often this was to ensure I used the
correct ancillary product when promoting my
artist.
From the data I gathered 61.1% view websites
often.

7. Q7.) What colours would you like to see on a
website?
I asked my target audience what colours
they would like to see on my website this
was to ensure it grabs their attention and
appeals to them.
From the data I gathered black, white and
red received 44.4% and these are the
colours I will be choosing when creating
my own website. They also follow the
common conventions of EDM.

8. In conclusion
By gathering primary research from my target audience I have a better
understanding of what I need to incorporate in my music video to ensure it looks
appealing and grabs the audience's attention.