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Report on social media landscape of Nepal
- 1. Report on Social Media Landscape of Nepal Presented by Soniya Shrestha
- 2. Background According to TKP, Internet Users In Nepal Increases Rapidly, Internet Penetration Reaches 125% Percent. Around 95.62 percent of people live within the coverage area of mobile tower. 23 ISPs provide internet in Nepal.
- 5. Nepal Internet Users Internet Users in Nepal :16,190,000 Total Population : 29.3 million Share of World Internet Users: 0.8 % Internet Users in the World: 4,208,571,287
- 6. Top 5 internet service providers in Nepal Rank Internet service provider Price 1. World link 13800 per year 2. WIMAX (Worldwide Interoperability for Microwave Access) 19110 per year 3. Classic Tech 21588 per year 4. VIANET 18999 per year 5. NCELL 40 paisa per MB
- 8. Availability of Internet in urban and rural areas In the city areas, there are telecom operators, ISP in both wireless and Fixed technology. But in remote areas, the slow 2G in either GSM or and CDMA technology is available. The most of the rural areas still awaits high speed 3G, 4G and other broadband services. The internet reach can increase significantly and of good use, if such high speed internet services reach all of the places in Nepal.
- 9. Number of household using internet in rural and urban area. Mobile phone is currently used by about 85.8% households in Nepal, mostly urban (93.3%) as well as rural (80.8%). Line telephones are used only by 7.5%. Cable TV is used by 37.9% households. Although, internet and emails are the easiest communication media to get worldwide information, currently only 11.9% households use internet,19.8% in urban and 6.4% in rural.
- 10. Household communication and media ownership
- 11. Top source for news and information
- 12. Different source of TV
- 13. Total Number of Social Media Users in Nepal Social media Total number of users Instagram 1,200,000 Twitter 2,30,0000 YouTube 3,80,0000 Pinterest 5,00,000 LinkedIn 5,40,000
- 14. Percentage of Usage of Social Media Stats
- 15. Total Number Of Facebook Users In Nepal Facebook Users In Nepal : 9,500,000(around 5-6 million monthly active users in Nepal) Some cities Facebook Users In Nepal Facebook Users In Kathmandu : 5,400,000 Facebook Users In Butwal : 670,000 Facebook Users In Pokhara : 590,000 Facebook Users In Bharatpur : 350,000 Facebook Users In Lumbini Zone : 690,000
- 16. Top 3 Pages on Facebook in Nepal Top Brand : Ncell 2409111 Fans Top Celebrity : Rekha Thapa 3114404 Fans Top Community : DC Nepal 2597391 Fans Top Media : BBC Nepali 3169334 Fans Top in Sports : Cricket Association in Nepal 504670 Fans BBC Nepal 3 169 334 Fans Ekantipur 3 148 964 Fans Rekha Thapa 3 114 404 Fans
- 17. Top 10 Facebook Public Figure Pages PAGE NAME LIKES 1. Rekha Thapa 2,298,731 LIKES 2. Anju Panta 1,363,321 LIKES 3. Muna Thapa Magar 1,291,043 LIKES 4. Sunita Dulal 1,163,084 LIKES 5. Dr. Baburam Bhattarai 1,099,653 LIKES 6. Namrata Shrestha 994,039 LIKES 7. Malvika Subba 786,206 LIKES 8. Rabindra Mishra 498,631 LIKES 9. Hari Bansha Acharya 440,731 LIKES 10. Priyanka Karki 305,604 LIKES
- 18. Most Popular Brands in Nepal
- 19. YouTube Nepal Registered Users : 5.4 Million Users Daily Visit on YouTube In Nepal : 22 Million Users Daily Video Views on YouTube In Nepal : 100 Million Users • Top Brand on YouTube in Nepal :NCELL • Top Celebrity Channel on YouTube in Nepal :Music Nepal • Top Community on YouTube in Nepal :Highlights Nepal
- 20. Top Channels in YouTube Nepal Rank Channel in YouTube Nepal Subscribers Total uploaded videos 1 Music Nepal 710 806 views 841 318 834 2 Highlights Nepal 459 823 views 328 871 183 3 Songs Nepal 292 884 views 194 631 496
- 21. Top 10 subscriber channel in You Tube
- 22. Top 10 YouTuber of Nepal
- 23. Top 10 popular Instagram public figures Rank Name Followers Instagram Id 1. Promise Tamang widely known as “The Human Chameleon”. 938k followers. @promisetamang 2. Prabal Gurung 363k followers @prabalgurung 3. Priyanka Karki 251k followers @priyanka.karki 4. Shristi Shrestha 189k followers @shristishrestha 5. Namrata Shrestha 170k followers. @namrataashrestha 6. Aditi Budhathoki 109k followers @aditi_budhathoki 7. Lemi Tamang 80.6k followers :@__lemii__ 8. Tenzin Lhakyila 77.3k followers @lhakyila 9. Ayushman D.S.Joshi 46.2k followers @yatzee 10. Paramita Rana 46.7k followers @paramita_parker_rana
- 24. Top 3 Accounts on Twitter in Nepal Baburam Bhattarai : 699 398 Followers Annapurna Post :413 297 Followers Nepal Police :365 355 Followers • Top Brand in Nepal : Ncell 34059 Followers • Top Celebrity in Nepal : Lok Man Singh Karki 359566 Followers • Top Community in Nepal : Pahilo Post 229432 Followers • Top Media in Nepal : Annapurna Post 413297 Followers
- 25. Top 10 Messaging Applications of Nepal
- 26. Top 10 Applications Used In Nepal
- 28. TOP 5 ONLINE SHOPPING SITES OF NEPAL RANK ONLINE SHOPPING SITES 1. Daraz.com.np 2. Hamrobazar.com 3. Sastodeal.com 4. Muncha.com 5. Nepbay.com
- 30. Conclusion Mobile phones, the most common communication device in Nepal today has an overwhelming majority of 96% respondents owning one at the household level, and individually owning 90%. Of these, slightly more than half were smartphones, and only 18% of used laptops, desktops or tablets at home. An estimated 8 million Nepalese are said to be on Facebook, and is popular with both literate as well as illiterate people.
- 31. Conclusion Among Internet users, Facebook was the highest (81%) with Messenger, IMO, YouTube, Viber and WhatsApp trailing close behind. In the 16-24 age group, Facebook use was 86%. An overwhelming 86% of TV viewers watch programs in the evenings, and more women watch television than men in the evenings. The men watch more TV in the mornings. This is true across variables such as age, province, ecological regions, caste, education and occupation.
- 35. THANK YOU