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Universal Truths of
Customer Experience
1. Consumers demand personalization.
2. Consumers demand multiple
channels for marketing and
commerce, and they expect them
to be seamless and consistent.
3. The brands
that succeed on
these fronts will
drive consumer
engagement,
brand loyalty
and advocacy.
Learn how to engage with
the connected consumer
to bring your business
into the Cognitive Era.
Connectwith analyticsexperts atAmplify 2016(May 16-18)
Leverage IBM Solutions for
Retail and Consumer Products.

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3 universal truths of customer experience