GREAT ORGANISATIONS DESERVE GREAT LEADERS AND TEAMS.
When your leadership teams are struggling, the entire organisation
suffers. Dysfunctional leadership causes a ripple effect impacting
everyone in and associated with that organisation, such as:
Capability
Statment.
• The making of poor decisions or
even worse, no decisions at all.
• Your leaders may not trust each
other, lead to micromanagement
and infighting.
• The spreading of gossip
and rumours.
• Staff turnover increases
as morale drops.
• Sales decrease, and there
is often a rise in complaints
with reputation suffering.
The worst aspect of leadership
problems is that as part of the
leadership or management team
you’re connected to the problem.
You’re living the dysfunctional at
work daily, and it may be even
impacting your personal life. You’re
so close to the drama that you may
not see a way out. If you can see a
solution, you wonder who will listen
because it seems everyone has
stopped listening to each other.
Does any of this sound familiar?
In dollar terms, what is poor
leadership costing your business?
McDonald Inc offers professional
assistance to struggling executives,
businesses and leadership teams.
We will work to restore relationships,
their focus and put your organisation
back on the path to profit and
job satisfaction. At McDonald Inc
we are all about building high-
performance teams and businesses.

MISSION
Our mission is to create communities of courageous, kind,
authentic leaders who inspire, encourage and bring out the
best in others.
VISION
We are all born potential leaders. McDonald Inc wants to
inspire, empower and create courageous conversations
globally. We seek to foster courageous and kind leadership
so that the people leave work smiling each day.
BRAND VALUE PROPOSITION
McDonald Inc develops the skills, confidence
and leadership of middle and executive
managers. They work with individual clients to develop
their authentic leadership, gain recognition and promotion.
Businesses and organisations who work with McDonald Inc
have the added benefit of higher staff retention, improved
performance through teamwork and an overall more
profitable bottom line.
LEADERSHIP VALUES WE FOSTER
Lead from your heart and with
authenticity. Do it, don’t tell it.
Own your unique voice. Stand Tall. Be
you.
Simply, be kind to yourself and others.
Stretch yourself. Bend don’t
break. Bounce back.
Be your best self and let everyone else
be theirs, this enriches your leadership
and your organisation.
Be the change. Creating real impact starts
with you leading by example.
Authenticity
Courage
Kindness
Resilience
Inclusive
Impact

EXECUTIVE COACHING
Through one on one individual executive coaching with
Sonia or one of our facilitators, leaders will gain key skills,
and confidence in their leadership abilities. As a leader, it’s
important to know yourself and leadership styles, along
with strengths and weaknesses which can help or hinder
your personal development.
Through our executive coaching we help clients discover
what drives and motivates them and how to maintain
your motivation while still maintaining balance and
focus. We help leaders gain a new level of awareness,
accountability and leadership. In turn with an emphasis
on self and people leadership, our clients learn how to use
their newfound skills to improve team performance and
productivity.
“I had the pleasure of working with Sonia for two years
as my Coach. I appreciated her genuine interest in my
development and the trusting atmosphere she created.
Sonia is intelligent and insightful. She challenges your
thinking to bring out your best. I would be happy to work
with her again and recommend her working with individuals
or teams to gain alignment and increase performance.”
Cameron, Project Manager, Thiess

TEAM BUILDING AND
DEVELOPMENT
Foster the next generation of leaders in
your organisation and ensure they are fully
prepared for any extra responsibilities,
which come with promotion. Through
working with McDonald Inc in a group
coaching environment, clients together
learn how to overcome their own
vulnerabilities while fostering their
strengths.
Together they will learn and develop
leadership skills including improving team
performance and productivity. McDonald
Inc’s group coaching is designed to
empower clients and forge new, supportive
relationships. Our group coaching
programs will ensure your talented and
aspiring leaders take their seat at the
leadership table with confidence and skills
to thrive.

These are the fastest way to leadership success. McDonald Inc has a range of day
programs which will not only inspire and motivate but ensure attendees gain
practical leaderships skills they can apply in their lives.
One Day Programs.

Designed specifically to address the unique challenges
women face in their leadership journey.
This one day program is designed specifically to address the
unique challenges women face in their leadership journey. As
an organisation if you want to assist your female leaders step
up, take charge and truly shine this program is for you. It will
transform their confidence, mindset, capability and skills as
a leader. It will provide them with the tools and newfound
courage to take that next step in their career and business.
McDonald Inc have created a day full of interaction, allowing
opportunities to ask those burning leadership-related
questions and get answers immediately from our experienced
leadership facilitators.
Our facilitators are experts in their field with years of
leadership and development experience. They will share this
knowledge, motivate and inspire your female leaders to step
into their leadership with courage.
Women in Leadership
Program.

WHAT WILL THE PROGRAM GIVE ME?
The Courageous Leadership one day program is designed to give those wanting
to step into a leadership role a solid and motivational foundation. It will ensure
they’re effective and successful leaders for themselves, their team and the business.
One Day Program Includes:
• Uncover your personal
leadership traits.
• Learn how to become a
confident and courageous
leader.
• Learn to be a credible, authentic
and inspiring leaders.
• Understand how individuals
operate, what motivates and
drives them.
• Learn to lead a team to success.
• Discover the power to influence.
• How to help others achieve
successful outcomes.
Key Skills Learned
• Collaborative and inclusive
leadership skills.
• Leading a team successfully.
• Courageous Conversations and
communication.
• Managing in a changing
environment.
• Harness your full potential
through your strengths.
Additional Resources
• Two pre-reading articles
prior to the workshop.
• Post workshop learning
with a list of 10 videos,
books and soft copy
articles.
Courageous Leadership.

WHAT WILL THE PROGRAM GIVE ME?
The Leadership Attitude One day program has been designed to develop and
improve the leadership capabilities and growth of your key leaders.
Through the one day program, your leaders will gain the key skills, and confidence
in their leadership abilities. In turn with an emphasis self and people leadership,
they will learn how to use them to improve team performance and productivity.
One Day Program Includes:
• Why leadership is an attitude.
• Personal leaders discovery.
• The power of emotional
intelligence is pivotal.
• How to build emotional
intelligence.
• Courageous leadership skills
• Building values, vulnerability,
trust and accountability.
Key Skills Learned
• Communication and courageous
conversations.
• Collaboration and inclusive
leadership skills.
• Networking skills – how to build
an external network.
• Mindset and Neuroscience.
• Leading change skills.
Additional Resources
• Two Pre-reading articles
prior to the workshop
• Post workshop learning
with a list of 10 videos,
books and soft copy
articles.
Leadership Attitude.

As a team McDonald Inc has been training leaders and managers for decades
McDonald Inc programs for organisations aim to ensure the transition to middle management
or executive positions are as smooth as possible for a business. In essence, our programs foster
courageous, kind and authentic leaders. We assist them reach their potential as individuals, which
benefits not only themselves but their team and the organisation.
Leadership Continual
Development Programs.

The program is designed to develop and improve the leadership capabilities of everyone
who has had to employ someone, tell someone what to do, or wants to step up into
a more leadership role. Participants will gain the key skills, and confidence in their
leadership abilities. With an emphasis on self and people leadership, they will also learn
how to use these skills to improve team performance and productivity. This program is
adaptable to suit the specific challenges of various industries.
Emerging Leadership Program.

WHAT WILL THE PROGRAM GIVE ME?
The Leadership Program will give you confidence and skills in yourself as
an individual and as a leader.
»» You will learn about yourself
and the personality traits you
have which can help or hinder
your personal development.
»» You will discover how others
see you and learn how to present
yourself as a credible and
inspiring leader.
»» You will improve your
understanding of the way
individuals operate and how that
influences the potential success
of a team, so you can nurture and
guide them when necessary.
»» You will learn how to harness
your strengths and develop
your capacity to lead and
manage effectively in a changing
environment.
»» You will discover the power
of your influence and how to
use it wisely to persuade others
towards successful outcomes.
»» You will discover what drives
and motivates you and how to
maintain your motivation while
still maintaining balance and
focus.
The emphasis of the
program is on the
individual as well as
the team. Through a
combination of workshops
and reflection, we help
future leaders to realise
their own potential and to
become the kind of leader
they want to be.

WHY IT’S A GREAT PROGRAM
The beauty of The Leadership Program is
that it will meet your development needs.
It’s not a ‘one size
fits all’ program
as we coach
the emerging
leader in their
own needs and
areas of focus.
The program is
tailored to the
needs of the
individual. Now
organisations are
able to give their
emerging leaders
the personalised
training and
WHAT’S INVOLVED!
»» 6 x One-Day Workshops
»» Leadership Toolkit
»» Learning Journal
»» Leadership Attitude Book
»» Leadership 360 Assessment
»» Online Articles and Resources
PREWORK –
»» Leadership 360 Assessment
»» Leadership Articles
coaching
they need to
reach their full
potential. For the
organisation, the
program helps
drive strong team
performance,
improve
productivity,
build leadership
capability and
confidence, and
build a bank of
future leaders.
Sonia has been
instrumental in
developing my
transition from
Manager into
Leader. Her support,
encouragement and
tailored methods
for coaching are
invaluable along with
her energetic passion
for bringing out the
best in people makes
for an enjoyable
coaching experience.
Cindy Thomas

PERSONAL LEADERSHIP
Values, Beliefs, Purpose
Part 1
Personal Leadership is a fundamental start
to anyone’s journey into leadership. The
more you understand and know yourself
as a leader, the more you will understand
others. This work shows how anyone who
follows their internal compass can become
an authentic leader. This work presents a
concrete and comprehensive toolkit and
path for leadership success and being the
leader you want to be.
THE LEARNING OUTCOMES ARE:
• Knowing your authentic self
• Defining your values and leadership
principles
• Understanding your leadership beliefs
• Why 4P’s of leadership are vital
Neuroscience of Leadership
THE LEARNING OUTCOMES ARE:
• Knowing your authentic self
• Defining your values and leadership principles
• Understanding your leadership beliefs
• Why 4P’s of leadership are vital Leadership 360 Assessment Review
and Discussion
Personal Leadership is a fundamental start to anyone’s journey into
leadership. The more you understand and know yourself as a leader,
the more you will understand others. This work show how anyone who
follows their internal compass can become an authentic leader. This work
presents a concrete and comprehensive toolkit and path for leadership
success and being the leader you want to be.
Brain research is leading us to a greater
understanding of how to improve
personal and leadership behaviors and
performance. Those who grasp the meaning
and implications of this research will be
positioned to take competitive advantage.
This workshop will provide hands-on
application of concepts and techniques
deriving from cognitive neuroscience that
can improve your individual performance, as
well as that of your team and organization.
NEUROSCIENCEFORLEADERSHIPFOCUSESON:
• Why Neuroscience is vital today in
Leadership
• Introduction to the world of
Neuroscience
• How to apply the SCARF model at work
PERSONAL LEADERSHIP
Values, Beliefs, Purpose
Part 2

Leadership style is the outward manifestation of the assumptions a person
makes about the people that report to them. For that style to be based
on a conscious choice rather than intuition or pure reaction, one needs
to understand the main options available, receive feedback on one’s
own perception of their present style and consider whether or not it is
appropriate. This module is based on the Hersey and Blanchard model of
Situational Leadership.
THE LEARNING OUTCOMES ARE:
• Examine the importance of leadership
• Analyse the appropriateness of one’s current style in the existing
situation.
• Encourage change or modification in that leadership style if needed.
INTERPERSONAL SKILLS AND
SELF-AWARENESS
The more we know about
ourselves as a leader, the more
effective we are at leading and
understanding others.
Simply understanding the key
issues relating to managing
people does not guarantee
success as leader. The ability to
understand oneself and how an
individual impacts on a work
group is the key to effective
interpersonal skills.
THE LEARNING OUTCOMES ARE:
• Understand one’s strengths
and weaknesses as they
apply to interpersonal skills.
• Build confidence by
developing effective
interpersonal skills.
• Improve empathy when
dealing with others.
EMOTIONAL INTELLIGENCE
This module utilises Goldman’s
model of Emotional Intelligence
to help leaders understand the
behaviours required to build
better relationships and to
improve staff performance.
THE LEARNING OUTCOMES ARE:
• An understanding of
the background and
development of EI and its
relevance in leadership
practice.
• A working definition of EI
and the benefits of seeking
to improve EI as a leader.
• The participant’s personal
EI quotient and the areas
where each leader needs to
focus
• Practical ways of improving
one’s EI.
LEADERSHIP STYLES

The Effective Communication course will enable leaders to gain a better
understanding of their own communication style and how it impacts
your interactions with others. This short course will touch upon a range
of techniques and strategies that enable more effective and confident
communication, which is essential for the development and maintenance
of workplace relationships.
THE LEARNING OUTCOMES ARE:
• Develop an understanding of the processes of effective
communication.
• Identify barriers to effective communication.
• Understand the elements of active listening.
• Identify and develop one’s own personal communication style
COMMUNICATING WITH IMPACT
HIGH PERFORMANCE TEAMS
This short course focuses on the
techniques and tools needed
to effectively lead a team to
high performance - one that
is focused on its purpose and
engaged to work together to
achieve the best results. We
know a key factor in the on-
going success of an organisation
centres on its people. Leaders
must develop their people to
work effectively and cohesively
as a high performance teams
THE LEARNING OUTCOMES ARE:
• Learn the six dimensions
that are the fundamentals in
creating a high performance
team.
• Understand the role of a
leader in maintaining a high
performance team.
• Build and develop a high
performance team today.
LEADING CHANGE
The ability to lead change today
is pivotal. Change is a constant
occurrence. It usually means
moving away from something
familiar and towards the
unknown, which can be very
stressful for some people. This
course will you give leaders
the skills they need to help
them embrace change through
engagement, contribution and
control.
THE LEARNING OUTCOMES ARE:
• Tools for understanding
organisation change and
leading change
• Neuroscience of Change
• The important of change
and why change fails
• Explore our 4-stage model of
change

PERFORMANCE CONVERSATION AND
POSITIVE FEEDBACK
This workshop is designed to assist leaders to gain the most out of the
performance planning and management process as well as giving feedback.
Leaders will learn how to use skills and tools to create a high performance
culture in managing the performance of their teams.
THE LEARNING OUTCOMES ARE:
• Understanding the performance management cycle
• Tools and techniques to manage performance
• How to deliver effective feedback
LEADER AS A COACH
It has been proven that
organisations that build
coaching cultures outperform
their competitors. Coaching
conversations can bring out the
best in your people. If you want
to build a motivated, productive
team you will benefit from
attending the Leaders as Coaches
workshop. The techniques you’ll
learn in this course can be used
to avoid losing control of your
team and its performance as well
gain influence and ability to drive
performance. It about creating a
productive, effective team that
gets things done.
THE LEARNING OUTCOMES ARE:
• Why is Coaching vital today?
• What makes a great coach?
• Explore the GROW model
• Power tips and techniques
EFFECTIVE DELEGATION SKILLS
The Effective Delegation
workshop will provide leaders
with the tools and techniques
they need to effectively
delegate to others. The
course explores the barriers
to effective delegation and
will assist in developing the
confidence in ‘letting go’ of task
responsibilities.
THE LEARNING OUTCOMES ARE:
• Determine the why, when,
what, who, where and how of
delegation
• Identify and remove barriers
to delegation.
• Develop communication
skills to support effective
delegation.

TIME MANAGEMENT TECHNIQUES
The Effective Time Management course will give leaders the tools,
techniques and strategies to eliminate those things that steal time
helping them to gain control over their workload. No matter how well
one sets objectives, plans and develops control systems, unless one’s
time is used effectively it will not achieve the results expected of them.
THE LEARNING OUTCOMES ARE:
• Develop an understanding of the factors, which affect the
management of time.
• Analyse and evaluate the effectiveness of one’s own use of time.
• Discuss priority setting and delegating in the context of managing
time.
CONFLICT RESOLUTION AND
ADVOCACY
The conflict resolution
workshop will provide leaders
with an understanding
of the drivers of conflict
and the skills needed to
effectively intervene and
facilitate positive outcomes.
It demonstrates a pragmatic
approach that will assist them
to address issues and resolve
conflict.
THE LEARNING OUTCOMES
ARE:
• Identify and respond to
conflict situations.
• Employ proven conflict
resolution strategies.
• Deal with emotive
situations

Negotiation and Influence
takes the basics to another
level. You will not only
understand and apply
valuable negotiation
tools but develop the
wisdom to decide which
ones to use and when.
You will also enhance
your skills in negotiations,
and influence to lead
with increased impact.
Influencing and Negotiation Skills
On some level, all leadership is a series of negotiations.
Effective negotiation skills enable you to build, maintain
and improve business relationships. From a chat over coffee
to closing a deal at the boardroom table, negotiations are
the backbone of strong leadership in any organisation.
The learning outcomes are:
• Help your leaders to
prepare for negotiation
• Understanding their
unique influencing style
• How to be a successful
negotiator
• The power of Influencing
in leadership
LEADERSHIP ACTION PLAN
Self Development doesn’t stop here. How do we move forward?
Why is it important? Here we build a high impact and meaningful
individual leadership action plan and way forward. We reflect and
consolidate the leanings and continue on our journey to be the
best leader we can be!
YOUR OUTCOMES
At the end of the program you will have:
• CONFIDENCE in your leadership skills and abilities.
• ENTHUSIASM to continue your leadership development.
• DETERMINATION to become the leader you have the potential
to be.
• SELF-AWARENESS to understand your own reactions and
beliefs and how to manage them to achieve leadership and
team success.
• PERFORMANCE in your role, as a team and in yourself.

Executive Leadership.
Effective leadership requires a
combination of skills and traits.
Throughout history great leaders
have had trusted advisors and
coaches to guide them in their
leadership journey. McDonald Inc
offers six- or 12-month programs
for leaders, executives and entire
executive teams of organisations.
We will become trusted advisors,
coaches and facilitator in a
transformational program that is all
about development and growth.
McDonald Inc executive leadership
program has been designed to bring
out the very best of leadership in
individual executives along with
executive teams for the legacy of
an organisation as a whole. The
programs are a combination of one
on one mentoring sessions, action
planning and skill-building. They
are designed to build a life-long
committment to continual learning
and improvement in leadership.

WHAT WILL THE PROGRAM
GIVE ME?
This Leadership program is designed
specifically to facilitate five factors
that drive effective Executive
potential learning and development:
PROGRAM OUTCOMES
Your employees will enjoy newfound confidence and learn how to:
1. Learn about themselves and
their personality traits – to
effectively communicate with
peers, senior staff, clients, etc.
2. Development of self-awareness
and confidence.
3. Identify strengths and areas that
need improvement.
4. Learn to present as (and be!)
Credible, authentic and inspiring
leaders.
5. Effectively lead their teams to
positive results as they improve
their understanding of the way
individuals operate, and the
influence this has on a team’s
potential success, allowing them
to nurture and guide their team
as necessary.
6. Develop their capacity to lead
and manage a practice and team
in a changing environment.
7. Improved team dynamics and
group learning.
8. Discover the power of their
influence, and how to use it
wisely to help others achieve
successful outcomes.
9. Discover what drives and
motivates them, and how to
maintain this while still being
balanced and focused.
10. Apply fundamental business and
financial management skills to
their work as leaders.
11. Utilising an expanded network
of cross-functional peer
relationships to support further
success.
1. Personal and People
Leadership
2. Personal motivation
3. Constructive challenge
4. Real issues
5. Self-reflection

This program will be specifically designed to meet the needs of the your
organisation and will include your vision, values, and strategic business goals. In
turn this program will give your leaders the tools and confidence to take them
to the next level. It will give participants a balance between theory and practical
application. The power of this program is the blending learning approach with
face to face delivery, guidance and support, on-line modules and action learning
projects.
PROGRAM OUTCOMES CONT.
This Leadership Program is also designed to develop and improve the leadership
capabilities and growth of managers and their teams. The modern-day leaders face
have a range of challenges in their daily roles including:·
1. Communication with co-workers,
clients, and stakeholders.
2. Unsatisfactory performance.
3. Building high performance
teams.
4. Competition in the market.

Your employees will enjoy newfound confidence and learn how to:
1. Learn about themselves and
their personality traits – to
effectively communicate with
peers, senior staff, clients, etc.
2. Development of self-awareness
and confidence.
3. Identify strengths and areas that
need improvement.
4. Ability to build great team and
client relationships.
5. Build a great personal brand.
6. Learn to present as (and be!)
Credible, authentic and inspiring
leaders.
7. Effectively lead their teams to
positive results as they improve
their understanding of the way
individuals operate, and the
influence this has on a team’s
potential success, allowing them
to nurture and guide their team
as necessary.
8. Develop their capacity to lead
and manage in a changing
environment.
9. Improved team dynamics and
group learning.
10. Discover the power of their
influence, and how to use it
wisely to help others achieve
successful outcomes.
11. Discover what drives and
motivates them, and how to
maintain this while still being
balanced and focused.

Eight Full Day or Sixteen Half Day Face to Face Workshops Covering
TWO PROGRAM OVERVIEW
• Why Leadership
• Transitioning to Leadership
• Values, Beliefs and Vision as a
Leader
• Appreciating your Real Strengths
• Powerful Networking Skills
• Communicating as an Influencer
• Effective Presentation Skills
• Building your Personal Brand
• The Motivated Leader
• Balancing your life
• Building your Awareness
• Communicating as a Great Leader
• Empowering Your Teams
• Neuroscience of Leadership
• Building a Practice
• Business Development Skills
• Great Client Relationships
• Day in the Life as a Executive
• Budget and Financial Skills
• Developing and Aligning Your Team
• The Leader as a Coach and Mentor
• Leading Change
• Action Learning Projects
360 Leadership Assessment
To be completed at the start of the program.
Online Learning Centre
A robust online learning centre or resources to be researched and delivered
to the client for their learning centre.
Strategic Action Learning Projects
Participants to be part of strategic client projects over the course of the
program to be presented back to the leadership teams.
Executive and Peer Group Mentoring Discussion Groups
Executives to host group mentoring discussion groups to mentor and
discuss a day in the life of a executive.
One on One Coaching (optional)

LEARNING METHODS
Interactive workshops Delivered by Sonia McDonald and her associates as well as in-house subject
matter experts. Sonia has more than 25 years experience in Human Resources and Leadership, has
delivered programs grounded in principles of leadership and neuroscience to organisations world-
wide.
Collaboratively learning
Sharing, collaborating and supporting
each other to ensure a positive program
experience.
Case studies
Learn from real-world case studies where
leadership theory and neuroscience come
together as well as high-impact real life
studies.
Observational learning
he process of observing and emulating
others is regarded by psychologists as one of
the most effective learning methods.
Individual exercises
Think out-of-the box to complete practical
individual exercises designed to revise, apply
and evaluate your new skills.
DELIVERY METHODS
The Leadership Program combines a
bi-monthly workshop with our expert
facilitators as well as in-house experts with
on-line learning resources and ongoing
support from Sonia and her associates .
One day or half day face-to-face workshops
over 24 months.
Individual or Group Coaching Sessions.
ONLINE RESOURCES.
Leadership Action Plan.
Leadership Journal.
Leadership 360.
Leadership Books.
Group Mentoring Discussion.
Access to our Online Group
Coaching Program.

Cultural
Transformation
Program.
The seven most dangerous words in
business today are - “That’s the way we’ve
always done it.”
If ever there was a phrase representative
of being stuck in the past and lack of
innovation, then That’s the way we’ve always
done it is it.
The old ways are not always the best. If
you’re losing productivity, losing talented
people and losing your profitability, it’s time
to change.

SIGNS OF A TIRED AND OUTDATED
CULTURE:
• High absenteeism
• High staff turnover
• Low morale
• Low employee engagement
• Increasing sick leave
• Poor leadership
• No innovation
• Dullness.
Being stuck with a dysfunctional culture
costs your business time, money and
reputation.
Your culture CAN be changed. We’re here to
help you shape the organisation and culture
you want to enjoy.

SIGNS OF AN EFFECTIVE CULTURE:
• High engagement
• Strong leadership
• People with ideas
• Action takers
• Great communication between people,
teams and management
• Clever strategy development
• Willing and able workers
• Happy staff
• Vibrancy.
IT MAKES ECONOMIC SENSE TO CHANGE
A CULTURE THAT IS NOT SERVING YOUR
BUSINESS OR YOUR PEOPLE.
We work with you to transform your current
culture into one which is vibrant, engaging
and productive.
We implement strategies and programs
to design and implement vision, values,
mission, and new leadership behaviours to
create and nurture the organisational culture
you need.
We create leaders who are courageous
and who inspire their teams to courageous
action.
What is our strategy for cultural
transformation?
Before we start, it’s important you
understand that changing your culture won’t
happen overnight. It may have taken years
for your current culture to develop, however
you can expect to see change within a year
through encouragement.

CULTURAL TRANSFORMATION IS A 5-STAGE PROCESS:
Understanding your current culture and how it came
about.
We examine your organisational structure, the internal power
and political processes in place, your reward systems (official
and unofficial), and the ‘legends’ that have built up over time.
We need to know what is currently shaping and reinforcing
the present culture.
Establishing key metrics so we can track changes.
Using the latest in diagnostic tools, we identify how your
people are currently interacting, and identify the individual
and group behaviours considered standard.
Analysing the metrics and identifying the areas that need
to change.
The results of the metrics will show the areas of critical
impact. We identify the areas which have the most impact on
your culture and work on those.
Design a strategy and action plan to map direction.
Now you have a clear idea of the areas requiring change, and
together we’ll develop a strategy and a firm plan of action to
make it happen. We assess the impact on all stakeholders
and create an action plan incorporating a communications
process as well as a leadership development plan and a risk
assessment.
Regularly assess the progress of change.
Change is an ongoing process, and if you don’t watch,
you lose momentum, so it’s vital to keep measuring your
progress. It’s also crucial to detect issues that may need
addressing along the way so you can deal with them before
derailing your process. Importantly, it’s vital to reward your
teams for changes they are making. A regular assessment will
show the measure of their progress.

ABOUT SONIA MCDONALD
Your Facilitator
Sonia McDonald is an leadership executive
coach and advisor, thought leader, dynamic
keynote speaker and author of Leadership
Attitude and Just Rock It!. She’s also CEO
and founder of LeadershipHQ, and through
this she empowers and builds great leaders
and leadership across the globe.
Named as one of the Top 250 Influential
Women in the world as well as Top 100
Australian Entrepreneurs by Richtopia,
Sonia is shaking up the traditional view
of leadership, and along the way she has
uncovered some outstanding leadership
talent, which had previously gone
unnoticed. She wants to create and build
brave and authentic leaders around the
world.
Sonia is internationally recognised as
an expert in leadership and strategy,
organisational development, workplace
diversity and the neuroscience of leadership.
She has more than 25 years’ experience in
human resource management, leadership
and organisational development and has
held leadership positions around the world.
After working for many years with a focus
on high performance leadership, Sonia
has writtenseveral books on leadership
Leadership Attitude, Just Rock It! and
Neuroscience of Leadership, and she writes
regularly for publications such as The
Australian, HRD Magazine, Smart Healthy
Women and Women’s Business Media. She
has been published in BBC Capital, The
Australian, HRD Magazine, Business Insider
and Richtopia.
Her academic achievements are:
• Bachelor of Business (HRM)
• Diploma of Neuroscience of Leadership
• Certified in Prism Brain Mapping
Assessment
• Certified Leadership Architect
• Certified in The Extraordinary Coach
program.

ABOUT NAOMI WHITE
Your Facilitator
Bachelor of Arts (Griffith University)
Graduate Diploma of Business (University of Technology, Sydney).
Naomi White is an executive coach and mentor
who focuses on executive leadership and
culture in organisations. Naomi has a proven
track record in elevating executive leadership.
Her passion is for helping unlock the potential
in a business through its leaders, culture and
strategic alignment.
As a seasoned HR director, Naomi understands
the importance of supporting HR teams and
functions. She works to elevate the role of HR
from a transactional to strategic contribution,
which support an organisation’s transformation
through a strong people and culture strategy.
Naomi spent 10 years with the Suncorp Group
in multiple senior executive roles ranging from
people, culture, change, communications,
to transformation and integration. Her role
included Executive General Manager for HR,
change and communications at Suncorp Bank.
She played a key position in turning culture
around to improve the customer service to
such an extent that Suncorp Bank was awarded
Money Magazine’s Bank and Business Bank of
the year. During her time as a member of the HR
Leadership Team at Suncorp Group, Suncorp’s
employee engagement, enablement, and
leadership Index scores were consistently at or
above the high performing norms (Hay Group)
while delivering large transformational change
programs.
Naomi’s key strengths include:
• Leadership advisory
• Culture change
• Women in leadership
• Business transformation through leadership
and culture
• Executive development
• CEO coaching and mentoring
• HR director coaching and mentoring
• Organisational development
• Change management
• Business people and culture simplification
• Strategy facilitation
• Diversity and inclusion
• People and culture strategy.
Naomi is a specialist and highly-regarded for her
work in organisational change, integration and
cultural simplification.

ABOUT BILL ANDREW
Your Facilitator
Bill works within the fields of organisational and
individual leadership development. He has a
particular focus on assisting the development of
leaders through effective coaching practices.
To create sustainable high-performance
outcomes, Bill uses his extensive experience
in senior line management and executive
consulting in Australia and New Zealand. Bill’s
experience stretches over a diverse range of
industries including:
• Mining/Resources
• Science and Technology
• Telecommunications
• Transport
• Infrastructure (Water and Energy).
• Banking and Finance.
• Government (National, State and Local).
Bill works with leaders to fulfil their roles more
effectively through:
• A more strategic approach.
• Improved executive team functioning.
• Effective change/transition management
and leadership.
• The ability to identify and build on strengths.
• The ability to recognise and address limiting
characteristics.
Bill is also involved in various mentoring
programs. He has led the restructure of a
number of large organisations including:
• SEQ Water
• CSIRO Sustainable Ecosystems
• Local Government in New Zealand
(including amalgamation of five Councils
into one in the North Island)
• Brisbane City Council.
Recently, he has been consulting to the Bureau
of Meteorology to facilitate development
of a new 10-year strategy, develop leaders
and an organisational culture to support the
changes. He is highly regarded for his work
in organisational and individual leadership
development.
Bachelor of Arts Psychology major (University of Queensland)
MBA (part completed from Oxford Brookes University)
Fellow of the Australian Institute of Management.
INSTRUMENT ACCREDITATIONS
Saville Consulting’s WAVE, 360 and Swift Aptitude Assessment tools
The Leadership Circle (Leader, Team Culture, Managers)

Origin Alliance
CASE STUDY
BACKGROUND
The $1.95 billion federally-funded
Ipswich Motorway Upgrade: Dinmore
to Goodna (D2G) Project was one of
the most complex road infrastructure
projects ever undertaken in South East
Queensland. The Ipswich Motorway
is located to the west of Brisbane
and is the main arterial link between
Brisbane and Ipswich. It also forms
part of the Auslink National Network,
providing links between Brisbane,
Sydney, Melbourne and Darwin.
In an Australian first, the Queensland
Department of Transport and Main
Road (DTMR) selected organisations
it wanted to work with on the D2G
Project. Abigroup Contractors,
Seymour Whyte, Fulton Hogan,
Parsons Brinckerhoff and SMEC
Australia forged Origin Alliance.
CHALLENGE
Each alliance partners were very
different organisations, culturally, size
and experience-wise, which presented
challenges in forming one cohesive
team.
For the D2G Project to be delivered
safely, effectively, on time and budget,
it was vital Origin Alliance embraced
the diversity to form its own culture,
vision and goals.
Furthermore, everyone from the
alliance manager through to the least
experienced apprentice needed to
work collaboratively as an alliance
team member, not just within their
home organisation.

SOLUTION
Several steps were taken to establish a
unique culture for Origin Alliance. Best
processes from the six diverse alliance
partners were taken to develop the
‘Origin Alliance Way’, a blueprint for
how everyone would work on the
project.
Sonia McDonald was contracted to
develop team unity and develop the
skills of leaders within the alliance.
Throughout the four-year program,
Sonia ran a management program
for 20 managers, team alignment
workshops and one-on-one coaching
for 10-15 leaders. She worked with
the HR manager and project director,
offering guidance on leadership and
team issues.
RESULTS
The D2G project is considered one of
the most successful road infrastructure
projects ever undertaken in
Queensland. The project was delivered
six months early and approximately
10 per cent under budget. Several
significant innovations in engineering,
design and construction resulted from
the project with valuable knowledge
and experience shared across the
Australian infrastructure industry.
The D2G project won multiple awards
with praise for community and
stakeholder engagement. Throughout
the project, leaders and managers
working with Sonia gained valuable
upskilling. They felt empowered with
the ongoing support of managing
high-performing teams and dealing
with challenges such as conflict-
resolution.
They felt empowered
with the ongoing
support of managing
high-performing teams
and dealing with
challenges such as
conflict-resolution.

Kane Construction
CASE STUDY
Challenge
Kane Constructions is a privately held construction company active in all sectors
of the industry. The company has an annual turnover of in excess of $800 million,
more than 450 employees and operates throughout the east coast of Australia and
overseas with offices in Brisbane, Melbourne, Sydney and Canberra.
Kane Constructions identified 12 talented employees as potential leaders with the
company. However, they felt each of these employees, while highly competent in
their current positions, lacked the leadership skills necessary to move the company
forward. The company also felt time and resource pressure to train these potential
leaders themselves.
Solution
Sonia brought her Emerging Leaders
Program to work in-house with the 12
employees. Each participant:
Undertook six one-day workshops for
six months.
Took part in a Leadership 360
assessment for self-awareness and
feedback from others around their
leadership.
Learned skills needed to direct other
staff, lead teams and projects.
Learned how to apply leadership
skills to improve the performance and
productivity of teams.
Had access to Sonia’s leadership
books and toolkit for further self-
development.
Results
Each of the 12 individuals grew
and developed their leadership
capabilities and mindset throughout
their time on the program. Many have
been promoted to leadership roles
in the company. It has helped Kane
Constructions with the engagement,
retention and growth of these leaders
and employees who understand the
company is committed to their future
career development.
The company, which is undergoing a
considerable growth phase, now also
had the leaders required to manage
extra projects and workloads.

Client Feedback
We engaged Sonia the first time over
four years ago when she delivered
a tailored “Emerging Leaders”
programme for our team. She met
with me several times to ensure the
content was what I was after. We’ve
just finished (last Friday) the second
programme based on a similar, but
slightly evolved programme.
On both occasions we had terrific
feedback from the participants, and
it met all my expectations. It was split
into one full-day session a month over
six months and the topics were:
1. Personal Leadership – Values,
Beliefs, Purpose – Part 1
2. Personal Leadership – Values,
Beliefs, Purpose – Part 2
3. Leadership styles
4. Communicating with impact
5. Performance conversations and
positive feedback
6. Time management techniques
There was work set outside the course
including pre-reading and 360-degree
surveys and there was opportunity
for one-on-one feedback if requested.
Each participant left with a toolkit of
useful information to draw on into the
future.
I will be asking Sonia to run it again
in a few years when the next crop
of emerging leaders come through
the business. I don’t feel any need
to change anything about it but
the course will naturally evolve
with Sonia’s experience, although
she is already very engaging and
knowledgeable about her subject. The
programme not only imparted useful
knowledge, it created a forum for
team members to interact and share
experiences which helped foster the
cohesiveness of the team. The fact
that the individuals were selected for
the course also demonstrated their
importance to the business. All good
side effects!
The programme
not only imparted
useful knowledge,
it created a
forum for team
members to
interact and share
experiences which
helped foster the
cohesiveness of
the team.

ANZ
CASE STUDY
Challenge
ANZ is one of four major banks in Australia (by total assets) and the largest bank in
New Zealand (by total assets). ANZ is also one of the five largest listed companies in
Australia by market capitalisation.
ANZ operates throughout Australia, New Zealand, Asia, Pacific, Europe, America
and the Middle East. More than 40,000 staff serve retail, commercial and
institutional customers through consumer and corporate offerings across these
core markets.
ANZ operates an 18-month graduate program. The graduates develop their
leadership skills, learn various operations of the corporation, its culture and values.
However, while the program was successful, organisers felt it needed to be more
inspirational and encouraging of graduates in their early career.
Solution
Sonia customised her Leadership as
an Attitude keynote for graduates in
Melbourne and Auckland. Throughout
the keynote Sonia talked about the
importance of:
• Focus and mindset
• Self-awareness and strengths
• Courage
• Establishing positive leadership
habits.
Sonia has a strong focus on developing
kind and courageous leaders.
Throughout her keynote Sonia also
spoke about why it is important to be
compassionate and kind to others,
along with yourself.
Results
Graduates found Sonia identifiable and
relatable. Feedback was that attendees
enjoyed how Sonia used storytelling
to make many of her key points. While
embarking on their careers they were
already reflecting on their leadership
and influence going forward.